Rascasse Audience Intelligence

Studio Ghibli Target Market in United States

A data profile of the people who buy, follow and care about Studio Ghibli in United States — modelled from more than twelve digital signal sources. Studio Ghibli has an estimated audience of 3,368,829 people in United States.

#3among Publishing in United States#976among Brand in United States#157in Literature

The average Studio Ghibli fan in United States is 26.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include K (anime), Eric Clapton, Spirited Away, with strongest over-indexing on K (anime) (18.96× the country average).

Demographically, the Studio Ghibli audience skews balanced with an average age of 26.5, and over-indexes on personality traits such as Extroversion, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Studio Ghibli fan in United States is balanced, around 26.5 years old, with strong Extroversion tendencies and a notable affinity for K (anime).

Category: Literature · Type: Brand · Subtype: Publishing

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Studio Ghibli profile in United States.

Audience size
3.4M
in United States
Gender
53.6%♀
46.4% male
Age
26.5
average years
Country rank
#9331
Brand in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Studio Ghibli

53.6% are female, 46.4% are male, average age 26.5.

Fig. 02

Gender split

53.6%
Female
46.4%
Male
Demographic split for Studio Ghibli audience in United States
MetricValue
Female53.6%
Male46.4%
Average age26.5
Estimated audience size3,368,829
Fig. 03

Age distribution

Ø 26.5
average years
Age distribution of the Studio Ghibli audience in United States
Age bracketShare%
16-1957%
20-2923%
30-3910%
40-496%
50+4%
Fig. 04

Worldwide distribution

28.6%

of the worldwide Studio Ghibli audience comes from United States.

Worldwide audience distribution share by country for Studio Ghibli
CountryShare
United States28.6%
Brazil13.1%
Italy5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Studio Ghibli audience in United States is strongest.

Fig. 05

Top regions by affinity

Studio Ghibli customers by region in United States
#RegionReachAffinity×
01Utah~50K1.64×
02Oregon~60K1.53×
03Alaska~10K1.50×
04Washington~100K1.49×
05Hawaii~20K1.47×
06California~500K1.41×
07Colorado~70K1.25×
08Idaho~20K1.25×
09Arizona~80K1.17×
10Nevada~40K1.13×
11Vermont~7K1.11×
12Texas~300K1.10×
13Virginia~90K1.08×
14Massachusetts~70K1.08×
15Washington, District of Columbia~10K1.06×
16Minnesota~50K1.03×
17Maine~10K1.02×
18Oklahoma~40K1.01×
19Montana~10K1.00×
20New Mexico~20K0.99×
21New Hampshire~10K0.98×
22New York~200K0.97×
23Kansas~30K0.97×
24Illinois~100K0.96×
25Indiana~60K0.95×
26Maryland~60K0.95×
27Michigan~80K0.93×
28Missouri~50K0.93×
29North Carolina~100K0.92×
30Florida~200K0.91×
31Georgia~100K0.91×
32Tennessee~60K0.90×
33Rhode Island~10K0.90×
34Wisconsin~50K0.89×
35Kentucky~40K0.89×
36Ohio~90K0.88×
37Arkansas~20K0.88×
38Nebraska~20K0.88×
39Connecticut~30K0.87×
40Pennsylvania~100K0.86×
41New Jersey~70K0.85×
42Iowa~20K0.85×
43West Virginia~10K0.82×
44North Dakota~6K0.82×
45South Dakota~6K0.79×
46Louisiana~30K0.75×
47South Carolina~40K0.73×
48Alabama~30K0.72×
49Delaware~7K0.70×
50Mississippi~20K0.61×
Fig. 06

Affinity by region

Affinity by region — Studio Ghibli, United States
0.61×1.00×1.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Studio Ghibli audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Studio Ghibli audience
#·InterestCategoryAffinity×
01Durarara!!Literature39.86×
02Father John MistyMusic & Radio33.70×
03Eric ClaptonMusic & Radio28.41×
04Falling SkiesMovies & TV28.38×
05My Neighbor TotoroMovies & TV23.80×
06Princess MononokeMovies & TV22.57×
07Hayao MiyazakiMovies & TV22.22×
08Dexter's LaboratoryLiterature21.89×
09The SmurfsMovies & TV21.61×
10Howl's Moving Castle (film)Movies & TV21.24×
11MilestonesMusic & Radio20.08×
12Grave of the FirefliesMovies & TV20.01×
13Spirited AwayMovies & TV19.75×
14K (anime)Literature18.96×
15The CloserMovies & TV17.67×
16Avengers (band)Music & Radio15.10×
17MangakaLiterature10.48×
18GamingGames6.31×
19Japanese artArts & Culture5.93×
20CrunchyrollGames5.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Studio Ghibli audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Studio Ghibli audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.67×
SpiritualityBALANCE1.44×
Urban LifestyleOPEN1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Studio Ghibli audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.81×
DIY MentalityTHRILL0.82×
Need for SecurityCONSERVATISM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Studio Ghibli's target market in United States?

Studio Ghibli's target market in United States covers an estimated 3,368,829 people, concentrated in California and Texas.

02

What is the gender split and age of Studio Ghibli customers?

53.6% of the Studio Ghibli audience are female, 46.4% are male, with an average age of 26.5 years.

03

Which brands do Studio Ghibli fans like most?

Studio Ghibli fans show strongest brand affinity for K (anime) (18.96×), Eric Clapton (28.41×), and Spirited Away (19.75×) over the country average.

04

Where do Studio Ghibli fans live in United States?

Studio Ghibli fans in United States are most concentrated in California (reach ~500K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Studio Ghibli fans also like?

Beyond Studio Ghibli itself, the audience over-indexes on Eric Clapton (28.41×), Spirited Away (19.75×), My Neighbor Totoro (23.8×), and Howl's Moving Castle (film) (21.24×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Publishing audiences in United States

See Studio Ghibli audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Studio Ghibli. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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