Studio Ghibli Audience in United States

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Studio Ghibli has an estimated audience of 3,454,850 people in United States. 53.6% are female, 46.4% are male, average age 26.5. Top regions: California, Texas, Florida. Top brand affinities: K (anime), Eric Clapton, Spirited Away, My Neighbor Totoro, Howl's Moving Castle (film).

The average Studio Ghibli fan in United States is 26.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include K (anime), Eric Clapton, Spirited Away, with strongest over-indexing on K (anime) (18.96× the country average). Demographically, the Studio Ghibli audience skews balanced with an average age of 26.5, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Brand · Subtype: Publishing

Demographics of Studio Ghibli fans

Demographic split for Studio Ghibli audience in United States
MetricValue
Female53.6%
Male46.4%
Average age26.5
Estimated audience size3,454,850

Audience persona

The typical Studio Ghibli fan in United States is balanced, around 26.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for K (anime).

Top regions in United States

Top regions ranked by reach for Studio Ghibli in United States
RegionReachAffinity
California562,1421.48×
Texas337,8761.14×
Florida223,5540.96×
New York202,1331.05×
Illinois116,6231.01×
Washington106,5811.54×
Pennsylvania103,3480.89×
Georgia101,5700.95×
Ohio97,8020.92×
North Carolina97,0000.93×
Virginia90,2511.07×
Michigan85,7610.95×
Arizona85,4741.21×
New Jersey78,9470.9×
Massachusetts72,0331.06×
Colorado70,8841.3×
Tennessee63,0360.91×
Oregon62,2411.57×
Indiana62,0530.98×
Maryland56,4630.95×
Missouri53,2220.96×
Minnesota52,6021.06×
Utah50,9021.65×
Wisconsin45,6600.88×
Nevada40,2301.2×
Oklahoma40,1801.05×
Kentucky38,3380.89×
South Carolina38,0800.73×
Alabama34,7750.72×
Louisiana32,8460.74×
Connecticut30,2890.87×
Kansas26,5560.98×
Arkansas23,9250.84×
Iowa23,7820.84×
Hawaii21,6661.46×
Idaho21,1761.22×
New Mexico17,2841×
Mississippi16,3560.57×
Nebraska15,1210.87×
New Hampshire11,8740.87×
West Virginia11,8610.74×
Maine11,7360.95×
Washington, District of Columbia11,0191.06×
Alaska10,5821.43×
Rhode Island9,4370.86×
Montana8,8200.92×
Delaware6,1540.65×
Vermont6,0120.99×
South Dakota5,7970.73×
North Dakota5,2450.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Studio Ghibli audience
BrandAffinityCategory
K (anime)18.96×Literature
Eric Clapton28.41×Music & Radio
Spirited Away19.75×Movies & TV
My Neighbor Totoro23.8×Movies & TV
Howl's Moving Castle (film)21.24×Movies & TV
Pixiv15.47×Internet & Social Media
Princess Mononoke22.57×Movies & TV
Falling Skies28.38×Movies & TV
Milestones20.08×Music & Radio
Avengers (band)15.1×Music & Radio
Durarara!!39.86×Literature
Jason Isaacs15.28×Movies & TV
Dexter's Laboratory21.89×Literature
Beetlejuice3.43×Movies & TV
Grave of the Fireflies20.01×Movies & TV
Mangaka10.48×Literature
Hayao Miyazaki22.22×Movies & TV
Japanese art5.93×Arts & Culture
Gaming6.31×Games
Father John Misty33.7×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Studio Ghibli audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.42
Early Adopter MentalityPOWER1.84
SustainabilityBALANCE1.67
Quality AwarenessPREMIUM1.62
ExtroversionTHRILL1.55
Pet OwnershipJOY1.2

Worldwide distribution

Worldwide audience distribution share by country for Studio Ghibli
CountryShare
United States27.5%
Brazil17.6%
Italy5.6%

See Studio Ghibli audiences in other countries

More Publishing audiences in United States

Frequently asked questions

How many fans does Studio Ghibli have in United States?

Studio Ghibli has an estimated audience of 3,454,850 people in United States, concentrated in California and Texas.

What is the gender split and age of Studio Ghibli fans?

53.6% of Studio Ghibli fans are female, 46.4% are male, with an average age of 26.5 years.

Which brands do Studio Ghibli fans like most?

Studio Ghibli fans show strongest brand affinity for K (anime) (18.96×), Eric Clapton (28.41×), and Spirited Away (19.75×) over the country average.

Where do Studio Ghibli fans live in United States?

Studio Ghibli fans in United States are most concentrated in California (reach 562,142), Texas (reach 337,876), and Florida (reach 223,554). These three regions account for the largest share of the active audience.

What other brands do Studio Ghibli fans also like?

Beyond Studio Ghibli itself, the audience over-indexes on Eric Clapton (28.41×), Spirited Away (19.75×), My Neighbor Totoro (23.8×), and Howl's Moving Castle (film) (21.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Studio Ghibli. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.