Howl's Moving Castle (film) Audience in United States

Howl's Moving Castle (film) has an estimated audience of 2,103,951 people in United States. 61.3% are female, 38.7% are male, average age 31.7. Top regions: California, Texas, Florida. Top brand affinities: Ponyo, Spirited Away, Anime and manga fandom, King Arthur: Legend of the Sword, Hayao Miyazaki.

The average Howl's Moving Castle (film) fan in United States is 31.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Ponyo, Spirited Away, Anime and manga fandom, with strongest over-indexing on Ponyo (75.11× the country average). Demographically, the Howl's Moving Castle (film) audience skews more female with an average age of 31.7, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Howl's Moving Castle (film) fans

Demographic split for Howl's Moving Castle (film) audience in United States
MetricValue
Female61.3%
Male38.7%
Average age31.7
Estimated audience size2,103,951

Audience persona

The typical Howl's Moving Castle (film) fan in United States is more female, around 31.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Ponyo.

Top regions in United States

Top regions ranked by reach for Howl's Moving Castle (film) in United States
RegionReachAffinity
California310,1371.34×
Texas198,0851.1×
Florida125,4660.88×
New York106,1780.9×
Illinois69,5860.99×
Washington64,1391.52×
Pennsylvania61,5270.87×
Georgia60,6600.94×
Ohio59,9940.93×
North Carolina58,4040.92×
Virginia54,6941.07×
Michigan53,5390.97×
Arizona49,3101.15×
New Jersey41,6670.78×
Massachusetts40,4260.98×
Tennessee40,0460.95×
Colorado39,3521.19×
Indiana38,7391.01×
Oregon35,8151.49×
Missouri34,6511.02×
Maryland33,0940.91×
Utah32,9181.75×
Minnesota30,3911.01×
Wisconsin27,8030.88×
Oklahoma27,1951.16×
Kentucky26,3951×
South Carolina24,0980.76×
Alabama22,8370.78×
Nevada21,9261.08×
Louisiana20,0870.74×
Connecticut18,5240.88×
Arkansas17,2360.99×
Kansas15,5830.94×
Iowa15,1060.87×
Idaho13,8711.31×
Hawaii11,9941.33×
New Mexico11,6561.1×
Mississippi11,0720.64×
Nebraska9,3050.88×
West Virginia7,7880.79×
New Hampshire7,2850.88×
Maine7,2000.96×
Montana6,3911.09×
Alaska5,8961.31×
Rhode Island5,6690.85×
Washington, District of Columbia5,4570.86×
Delaware3,9510.68×
South Dakota3,9360.81×
Vermont3,9051.06×
North Dakota3,4640.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Howl's Moving Castle (film) audience
BrandAffinityCategory
Ponyo75.11×Movies & TV
Spirited Away48.65×Movies & TV
Anime and manga fandom12.19×Literature
King Arthur: Legend of the Sword72.99×Movies & TV
Hayao Miyazaki56.56×Movies & TV
Hatsune Miku37.41×Literature
Pixiv24.74×Internet & Social Media
Arrow20.96×Movies & TV
Pokémon8.6×Games
Freddy vs. Jason46.68×Movies & TV
Studio Ghibli22.34×Literature
Man of Steel (film)29.27×Movies & TV
Robin Hood (2010 film)66.95×Movies & TV
The Legend of Zelda11.6×Games
Indeed.com4.58×Business & Career
Disneyland Paris12.77×Travel & Leisure
Birds of Prey (TV series)29.7×Movies & TV
Digital art7.43×Arts & Culture
Collectible card game9.25×Games
Harry Potter3.61×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Howl's Moving Castle (film) audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.5
SustainabilityBALANCE1.99
Urban LifestyleOPEN1.65
Early Adopter MentalityPOWER1.62
ExtroversionTHRILL1.49
MindfulnessBALANCE1.44

Worldwide distribution

Worldwide audience distribution share by country for Howl's Moving Castle (film)
CountryShare
United States27.7%
Japan6.6%
United Kingdom4.8%

See Howl's Moving Castle (film) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Howl's Moving Castle (film) have in United States?

Howl's Moving Castle (film) has an estimated audience of 2,103,951 people in United States, concentrated in California and Texas.

What is the gender split and age of Howl's Moving Castle (film) fans?

61.3% of Howl's Moving Castle (film) fans are female, 38.7% are male, with an average age of 31.7 years.

Which brands do Howl's Moving Castle (film) fans like most?

Howl's Moving Castle (film) fans show strongest brand affinity for Ponyo (75.11×), Spirited Away (48.65×), and Anime and manga fandom (12.19×) over the country average.

Where do Howl's Moving Castle (film) fans live in United States?

Howl's Moving Castle (film) fans in United States are most concentrated in California (reach 310,137), Texas (reach 198,085), and Florida (reach 125,466). These three regions account for the largest share of the active audience.

What other brands do Howl's Moving Castle (film) fans also like?

Beyond Howl's Moving Castle (film) itself, the audience over-indexes on Spirited Away (48.65×), Anime and manga fandom (12.19×), King Arthur: Legend of the Sword (72.99×), and Hayao Miyazaki (56.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Howl's Moving Castle (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.