Rascasse Audience Intelligence

Howl's Moving Castle (film) Audience in United States

A data profile of the people who buy, follow and care about Howl's Moving Castle (film) in United States — modelled from more than twelve digital signal sources. Howl's Moving Castle (film) has an estimated audience of 2,147,129 people in United States.

#795among Movie / TV Show / Series in United States#2051in Movies & TV

The average Howl's Moving Castle (film) fan in United States is 31.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Kiki's Delivery Service, Ponyo, Spirited Away, with strongest over-indexing on Kiki's Delivery Service (126.87× the country average).

Demographically, the Howl's Moving Castle (film) audience skews more female with an average age of 31.7, and over-indexes on personality traits such as Urban Lifestyle, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Howl's Moving Castle (film) fan in United States is more female, around 31.7 years old, with strong Urban Lifestyle tendencies and a notable affinity for Kiki's Delivery Service.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Howl's Moving Castle (film) profile in United States.

Audience size
2.1M
in United States
Gender
61.3%♀
38.7% male
Age
31.7
average years
Country rank
#13487
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Howl's Moving Castle (film) viewers

61.3% are female, 38.7% are male, average age 31.7.

Fig. 02

Gender split

61.3%
Female
38.7%
Male
Demographic split for Howl's Moving Castle (film) audience in United States
MetricValue
Female61.3%
Male38.7%
Average age31.7
Estimated audience size2,147,129
Fig. 03

Age distribution

Ø 31.7
average years
Age distribution of the Howl's Moving Castle (film) audience in United States
Age bracketShare%
16-1937%
20-2929%
30-3916%
40-498%
50+11%
Fig. 04

Worldwide distribution

26.8%

of the worldwide Howl's Moving Castle (film) audience comes from United States.

Worldwide audience distribution share by country for Howl's Moving Castle (film)
CountryShare
United States26.8%
Japan6.3%
Italy5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Howl's Moving Castle (film) audience in United States is strongest.

Fig. 05

Top regions by affinity

Howl's Moving Castle (film) fans by region: top regions in United States
#RegionReachAffinity×
01Utah~30K1.80×
02Oregon~40K1.49×
03Washington~60K1.44×
04Alaska~6K1.44×
05Idaho~10K1.38×
06California~300K1.31×
07Hawaii~10K1.28×
08Colorado~40K1.15×
09Montana~7K1.14×
10Vermont~4K1.13×
11Arizona~50K1.12×
12Oklahoma~30K1.12×
13Minnesota~30K1.06×
14New Mexico~10K1.04×
15Texas~200K1.03×
16Nevada~20K1.03×
17Missouri~30K1.01×
18Arkansas~20K1.01×
19Indiana~40K1.00×
20Virginia~50K0.99×
21Michigan~50K0.98×
22Kansas~20K0.98×
23Maine~7K0.97×
24Tennessee~40K0.96×
25Nebraska~10K0.96×
26Massachusetts~40K0.95×
27Wisconsin~30K0.95×
28Kentucky~20K0.94×
29North Dakota~4K0.92×
30Illinois~60K0.91×
31New Hampshire~8K0.91×
32North Carolina~60K0.90×
33Rhode Island~6K0.89×
34Georgia~60K0.88×
35Iowa~20K0.87×
36West Virginia~9K0.87×
37Pennsylvania~60K0.86×
38Ohio~60K0.86×
39Maryland~30K0.86×
40Connecticut~20K0.86×
41South Dakota~4K0.86×
42Florida~100K0.83×
43New York~100K0.83×
44South Carolina~30K0.81×
45Alabama~20K0.81×
46Washington, District of Columbia~5K0.80×
47Louisiana~20K0.75×
48Delaware~4K0.75×
49New Jersey~40K0.74×
50Mississippi~10K0.67×
Fig. 06

Affinity by region

Affinity by region — Howl's Moving Castle (film), United States
0.67×1.00×1.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Howl's Moving Castle (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Howl's Moving Castle (film) audience
#·InterestCategoryAffinity×
01Kiki's Delivery ServiceMovies & TV126.87×
02King Arthur: Legend of the SwordMovies & TV89.11×
03Freddy vs. JasonMovies & TV81.61×
04PonyoMovies & TV69.87×
05Hayao MiyazakiMovies & TV66.37×
06Robin Hood (2010 film)Movies & TV58.89×
07Spirited AwayMovies & TV54.01×
08Birds of Prey (TV series)Movies & TV31.50×
09Man of Steel (film)Movies & TV26.22×
10Concept artArts & Culture23.19×
11Studio GhibliLiterature21.24×
12CrunchyrollGames20.91×
13ArrowMovies & TV18.30×
14Graphic novelLiterature13.34×
15Disneyland ParisTravel & Leisure12.62×
16Scarface (1983 film)Movies & TV12.37×
17MonstersMovies & TV11.01×
18Anime and manga fandomLiterature9.48×
19PokémonGames8.26×
20Digital artArts & Culture7.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Howl's Moving Castle (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Howl's Moving Castle (film) audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.89×
MindfulnessBALANCE1.88×
TravellingTHRILL1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Howl's Moving Castle (film) audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.59×
Need for SecurityCONSERVATISM0.75×
Career OrientationPOWER0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Howl's Moving Castle (film) have in United States?

Howl's Moving Castle (film) has an estimated audience of 2,147,129 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Howl's Moving Castle (film) viewers?

61.3% of Howl's Moving Castle (film) fans are female, 38.7% are male, with an average age of 31.7 years.

03

Which brands do Howl's Moving Castle (film) fans like most?

Howl's Moving Castle (film) fans show strongest brand affinity for Kiki's Delivery Service (126.87×), Ponyo (69.87×), and Spirited Away (54.01×) over the country average.

04

Where do Howl's Moving Castle (film) fans live in United States?

Howl's Moving Castle (film) fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Howl's Moving Castle (film) fans also like?

Beyond Howl's Moving Castle (film) itself, the audience over-indexes on Ponyo (69.87×), Spirited Away (54.01×), Freddy vs. Jason (81.61×), and Crunchyroll (20.91×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Howl's Moving Castle (film) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Howl's Moving Castle (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →