Rascasse Audience Intelligence

Tattoo ink Audience in United States

A data profile of the people who buy, follow and care about Tattoo ink in United States — modelled from more than twelve digital signal sources. Tattoo ink has an estimated audience of 15,248,135 people in United States.

#1among Tattoo / piercing in United States#1555among Topic in United States#61in Beauty & Wellness

The average Tattoo ink fan in United States is 30.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Superman, Sam's Club, Otaku, with strongest over-indexing on Superman (1.99× the country average).

Demographically, the Tattoo ink audience skews balanced with an average age of 30.8, and over-indexes on personality traits such as Extroversion, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tattoo ink fan in United States is balanced, around 30.8 years old, with strong Extroversion tendencies and a notable affinity for Superman.

Category: Beauty & Wellness · Type: Topic · Subtype: Tattoo / piercing

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tattoo ink profile in United States.

Audience size
15.2M
in United States
Gender
48.7%♀
51.3% male
Age
30.8
average years
Country rank
#2292
Topic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tattoo ink fans

48.7% are female, 51.3% are male, average age 30.8.

Fig. 02

Gender split

48.7%
Female
51.3%
Male
Demographic split for Tattoo ink audience in United States
MetricValue
Female48.7%
Male51.3%
Average age30.8
Estimated audience size15,248,135
Fig. 03

Age distribution

Ø 30.8
average years
Age distribution of the Tattoo ink audience in United States
Age bracketShare%
16-1940%
20-2926%
30-3917%
40-4911%
50+6%
Fig. 04

Worldwide distribution

19.7%

of the worldwide Tattoo ink audience comes from United States.

Worldwide audience distribution share by country for Tattoo ink
CountryShare
United States19.7%
China10.0%
Japan9.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tattoo ink audience in United States is strongest.

Fig. 05

Top regions by affinity

Tattoo ink fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~100K1.76×
02Arkansas~200K1.60×
03Nebraska~100K1.50×
04Oklahoma~200K1.47×
05Kentucky~300K1.43×
06New Mexico~100K1.38×
07South Dakota~50K1.37×
08Louisiana~300K1.28×
09Mississippi~200K1.28×
10Alabama~300K1.27×
11Indiana~300K1.23×
12Idaho~90K1.22×
13Wyoming~30K1.21×
14Missouri~300K1.19×
15Montana~50K1.19×
16Tennessee~400K1.16×
17Iowa~100K1.12×
18Kansas~100K1.10×
19North Dakota~30K1.07×
20Oregon~200K1.05×
21Ohio~500K1.03×
22Utah~100K0.98×
23Georgia~500K0.97×
24Arizona~300K0.96×
25Texas~1M0.95×
26Michigan~400K0.95×
27Nevada~100K0.95×
28Alaska~30K0.95×
29North Carolina~400K0.94×
30South Carolina~200K0.94×
31Colorado~200K0.93×
32Maine~50K0.93×
33Pennsylvania~500K0.89×
34Delaware~30K0.82×
35Washington~200K0.81×
36Hawaii~50K0.81×
37New Hampshire~50K0.80×
38Illinois~400K0.79×
39Rhode Island~40K0.79×
40Wisconsin~200K0.78×
41Minnesota~200K0.76×
42California~1.5M0.75×
43Virginia~300K0.75×
44Florida~700K0.73×
45Washington, District of Columbia~30K0.69×
46Maryland~200K0.66×
47Connecticut~100K0.65×
48New York~500K0.58×
49Massachusetts~200K0.56×
50New Jersey~200K0.52×
Fig. 06

Affinity by region

Affinity by region — Tattoo ink, United States
0.52×1.00×1.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tattoo ink audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tattoo ink audience
#·InterestCategoryAffinity×
01Goth subcultureFashion & Accessoires5.22×
02Motorcycle helmetCars & Mobility4.80×
03OtakuLiterature4.34×
04Digital artArts & Culture3.88×
05Diaper bagKids & Family3.82×
06Body modificationBeauty & Wellness3.46×
07Spirit HalloweenKids & Family3.14×
08Anime and manga fandomLiterature3.03×
09Bass guitarMusic & Radio2.77×
10Acoustic guitarMusic & Radio2.77×
11Electric guitarMusic & Radio2.69×
12PianoMusic & Radio2.69×
13Digital photographyBusiness & Career2.67×
14Sam's ClubShopping2.51×
15Musical instrumentMusic & Radio2.37×
16SupermanMovies & TV1.99×
17ComicsLiterature1.98×
18HobbyHome & Garden1.62×
19Do it yourself (DIY)Home & Garden1.60×
20TikTokInternet & Social Media1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tattoo ink audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tattoo ink audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.80×
MindfulnessBALANCE1.67×
PatriotismCONSERVATISM1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tattoo ink audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.66×
Quality AwarenessPREMIUM0.70×
Convenience OrientationPREMIUM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tattoo ink have in United States?

Tattoo ink has an estimated audience of 15,248,135 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Tattoo ink fans?

48.7% of Tattoo ink fans are female, 51.3% are male, with an average age of 30.8 years.

03

Which brands do Tattoo ink fans like most?

Tattoo ink fans show strongest brand affinity for Superman (1.99×), Sam's Club (2.51×), and Otaku (4.34×) over the country average.

04

Where do Tattoo ink fans live in United States?

Tattoo ink fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Tattoo ink fans also like?

Beyond Tattoo ink itself, the audience over-indexes on Sam's Club (2.51×), Otaku (4.34×), Diaper bag (3.82×), and Musical instrument (2.37×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Tattoo / piercing audiences in United States

See Tattoo ink audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tattoo ink. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →