Tattoo ink Audience in United States

Tattoo ink has an estimated audience of 15,248,135 people in United States. 48.7% are female, 51.3% are male, average age 30.8. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Income tax.

The average Tattoo ink fan in United States is 30.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Tattoo ink audience skews balanced with an average age of 30.8, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Tattoo / piercing

Demographics of Tattoo ink fans

Demographic split for Tattoo ink audience in United States
MetricValue
Female48.7%
Male51.3%
Average age30.8
Estimated audience size15,248,135

Audience persona

The typical Tattoo ink fan in United States is balanced, around 30.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Tattoo ink in United States
RegionReachAffinity
California1,367,3580.82×
Texas1,250,0090.95×
Florida754,3340.73×
New York489,8720.57×
Ohio484,5981.03×
Pennsylvania469,3750.91×
Georgia459,5220.98×
North Carolina456,5501×
Illinois410,8650.81×
Michigan385,9300.97×
Indiana365,7411.31×
Tennessee365,4221.19×
Arizona300,3670.96×
Missouri297,0601.21×
Kentucky294,5521.54×
Alabama285,1141.34×
Virginia280,5830.76×
Oklahoma273,2971.61×
Louisiana255,0301.3×
Washington251,6110.82×
Colorado230,2560.96×
South Carolina220,5410.96×
Arkansas212,0241.69×
New Jersey189,3980.49×
Oregon187,4991.07×
Wisconsin178,6650.78×
Minnesota167,3840.77×
Maryland166,0080.63×
Mississippi164,9471.31×
Massachusetts150,7700.5×
Nevada145,5760.99×
Iowa141,5961.13×
West Virginia140,9921.99×
Kansas139,1331.16×
Utah138,6021.02×
New Mexico110,7461.45×
Idaho100,7091.32×
Nebraska97,7151.28×
Connecticut82,0330.54×
Montana54,5121.29×
Hawaii47,8370.73×
Maine45,9940.84×
New Hampshire40,2130.67×
South Dakota38,2851.09×
North Dakota35,2621.13×
Rhode Island28,2840.58×
Wyoming28,2701.25×
Alaska28,2600.87×
Delaware27,0470.64×
Vermont20,2750.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tattoo ink audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Planet Fitness3.77×Sports
Superman1.99×Movies & TV
Charles, Prince of Wales18.87×Politics & Society
Diaper bag4.36×Kids & Family
Long hair4.27×Beauty & Wellness
Metaphysics3.53×Business & Career
Do it yourself (DIY)2.06×Home & Garden
Lace wig3.44×Beauty & Wellness
Anime and manga fandom3.64×Literature
Art exhibition3.81×Arts & Culture
Golf Channel3.23×Sports
Bass guitar2.75×Music & Radio
Otaku3.83×Literature
Body modification3.91×Beauty & Wellness
Carpentry3.16×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tattoo ink audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.28
ExtroversionTHRILL1.86
Early Adopter MentalityPOWER1.52
SustainabilityBALANCE1.47
Luxury OrientationPREMIUM1.45
Design AffinityPREMIUM1.42

Worldwide distribution

Worldwide audience distribution share by country for Tattoo ink
CountryShare
United States19.7%
China10.0%
Japan9.3%

See Tattoo ink audiences in other countries

More Tattoo / piercing audiences in United States

Frequently asked questions

How many fans does Tattoo ink have in United States?

Tattoo ink has an estimated audience of 15,248,135 people in United States, concentrated in California and Texas.

What is the gender split and age of Tattoo ink fans?

48.7% of Tattoo ink fans are female, 51.3% are male, with an average age of 30.8 years.

Which brands do Tattoo ink fans like most?

Tattoo ink fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Tattoo ink fans live in United States?

Tattoo ink fans in United States are most concentrated in California (reach 1,367,358), Texas (reach 1,250,009), and Florida (reach 754,334). These three regions account for the largest share of the active audience.

What other brands do Tattoo ink fans also like?

Beyond Tattoo ink itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Income tax (13.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tattoo ink. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.