A data profile of the people who buy, follow and care about Tattoo ink in Italy — modelled from more than twelve digital signal sources. Tattoo ink has an estimated audience of 3,770,247 people in Italy.
The average Tattoo ink fan in Italy is 33.9 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Do it yourself (DIY), Body modification, Harry Potter, with strongest over-indexing on Do it yourself (DIY) (1.68× the country average).
Demographically, the Tattoo ink audience skews balanced with an average age of 33.9, and over-indexes on personality traits such as Extroversion, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 19 regions tracked by Rascasse.
The typical Tattoo ink fan in Italy is balanced, around 33.9 years old, with strong Extroversion tendencies and a notable affinity for Do it yourself (DIY).
The key figures that characterise the Tattoo ink profile in Italy.
49.6% are female, 50.4% are male, average age 33.9.
| Metric | Value |
|---|---|
| Female | 49.6% |
| Male | 50.4% |
| Average age | 33.9 |
| Estimated audience size | 3,770,247 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 26% | |
| 30-39 | 19% | |
| 40-49 | 15% | |
| 50+ | 10% |
of the worldwide Tattoo ink audience comes from Italy.
| Country | Share |
|---|---|
| United States | 19.7% |
| China | 10.0% |
| Japan | 9.3% |
Where the Tattoo ink audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Molise | ~20K | 1.29× | |
| 02 | Basilicata | ~40K | 1.14× | |
| 03 | Puglia | ~300K | 1.08× | |
| 04 | Umbria | ~60K | 1.04× | |
| 05 | Trentino-Alto Adige/Südtirol | ~70K | 0.99× | |
| 06 | Friuli-Venezia Giulia | ~70K | 0.99× | |
| 07 | Lombardy | ~700K | 0.98× | |
| 08 | Calabria | ~100K | 0.98× | |
| 09 | Abruzzo | ~80K | 0.98× | |
| 10 | Sardinia | ~100K | 0.97× | |
| 11 | Marche | ~90K | 0.97× | |
| 12 | Liguria | ~100K | 0.96× | |
| 13 | Sicilia | ~300K | 0.92× | |
| 14 | Piedmont | ~300K | 0.92× | |
| 15 | Tuscany | ~200K | 0.91× | |
| 16 | Campania | ~400K | 0.90× | |
| 17 | Emilia-Romagna | ~300K | 0.89× | |
| 18 | Veneto | ~300K | 0.89× | |
| 19 | Lazio | ~400K | 0.87× |
The strongest cross-interests of the Tattoo ink audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Skatepark | Sports | 5.29× | ||
| 02 | Body modification | Beauty & Wellness | 3.44× | ||
| 03 | Digital art | Arts & Culture | 2.92× | ||
| 04 | Anime and manga fandom | Literature | 2.67× | ||
| 05 | Facial hair | Beauty & Wellness | 2.63× | ||
| 06 | Robert Redford | Movies & TV | 2.52× | ||
| 07 | Abstract art | Arts & Culture | 2.34× | ||
| 08 | DAZN | Movies & TV | 2.27× | ||
| 09 | Art exhibition | Arts & Culture | 2.06× | ||
| 10 | Superman | Movies & TV | 2.02× | ||
| 11 | Batman | Movies & TV | 1.83× | ||
| 12 | Modern art | Arts & Culture | 1.79× | ||
| 13 | Pedicure | Beauty & Wellness | 1.77× | ||
| 14 | Streetwear | Fashion & Accessoires | 1.74× | ||
| 15 | Contemporary art | Arts & Culture | 1.72× | ||
| 16 | Do it yourself (DIY) | Home & Garden | 1.68× | ||
| 17 | Activism | Politics & Society | 1.62× | ||
| 18 | Fine art | Business & Career | 1.62× | ||
| 19 | Harry Potter | Movies & TV | 1.56× | ||
| 20 | Digital photography | Business & Career | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 2.06× | |
| Mindfulness | BALANCE | 1.52× | |
| Urban Lifestyle | OPEN | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.58× | |
| Community Orientation | OPEN | 0.73× | |
| Spirituality | BALANCE | 0.74× |
Tattoo ink has an estimated audience of 3,770,247 people in Italy, concentrated in Lombardy and Lazio.
49.6% of Tattoo ink fans are female, 50.4% are male, with an average age of 33.9 years.
Tattoo ink fans show strongest brand affinity for Do it yourself (DIY) (1.68×), Body modification (3.44×), and Harry Potter (1.56×) over the country average.
Tattoo ink fans in Italy are most concentrated in Lombardy (reach ~700K), Lazio (reach ~400K), and Campania (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Tattoo ink itself, the audience over-indexes on Body modification (3.44×), Harry Potter (1.56×), Superman (2.02×), and Digital art (2.92×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Tattoo ink. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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