A data profile of the people who buy, follow and care about Body modification in Italy — modelled from more than twelve digital signal sources. Body modification has an estimated audience of 3,545,380 people in Italy.
The average Body modification fan in Italy is 33.0 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Consumer electronics, Body art, Tattoo ink, with strongest over-indexing on Consumer electronics (1.51× the country average).
Demographically, the Body modification audience skews more female with an average age of 33.0, and over-indexes on personality traits such as Extroversion, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Body modification fan in Italy is more female, around 33.0 years old, with strong Extroversion tendencies and a notable affinity for Consumer electronics.
The key figures that characterise the Body modification profile in Italy.
56.2% are female, 43.8% are male, average age 33.0.
| Metric | Value |
|---|---|
| Female | 56.2% |
| Male | 43.8% |
| Average age | 33.0 |
| Estimated audience size | 3,545,380 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 25% | |
| 30-39 | 21% | |
| 40-49 | 14% | |
| 50+ | 7% |
of the worldwide Body modification audience comes from Italy.
| Country | Share |
|---|---|
| United States | 25.4% |
| China | 6.7% |
| Germany | 5.4% |
Where the Body modification audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Friuli-Venezia Giulia | ~70K | 1.09× | |
| 02 | Lombardy | ~700K | 1.08× | |
| 03 | Liguria | ~100K | 1.08× | |
| 04 | Umbria | ~60K | 1.05× | |
| 05 | Trentino-Alto Adige/Südtirol | ~70K | 1.04× | |
| 06 | Abruzzo | ~80K | 1.02× | |
| 07 | Calabria | ~100K | 1.00× | |
| 08 | Marche | ~90K | 1.00× | |
| 09 | Veneto | ~300K | 0.97× | |
| 10 | Sardinia | ~100K | 0.97× | |
| 11 | Emilia-Romagna | ~300K | 0.96× | |
| 12 | Piedmont | ~300K | 0.96× | |
| 13 | Puglia | ~200K | 0.96× | |
| 14 | Lazio | ~400K | 0.94× | |
| 15 | Sicilia | ~300K | 0.94× | |
| 16 | Tuscany | ~200K | 0.94× | |
| 17 | Campania | ~400K | 0.92× |
The strongest cross-interests of the Body modification audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Body art | Beauty & Wellness | 3.57× | ||
| 02 | Tattoos and Tattoo Art | Fashion & Accessoires | 3.48× | ||
| 03 | Tattoo ink | Beauty & Wellness | 3.44× | ||
| 04 | Body piercing | Fashion & Accessoires | 3.43× | ||
| 05 | Tattoo artist | Beauty & Wellness | 3.08× | ||
| 06 | Artificial nails | Beauty & Wellness | 2.16× | ||
| 07 | Nail art | Beauty & Wellness | 2.14× | ||
| 08 | Nail salon | Beauty & Wellness | 2.14× | ||
| 09 | Pedicure | Beauty & Wellness | 2.09× | ||
| 10 | Nail polish | Beauty & Wellness | 2.06× | ||
| 11 | Manicure | Beauty & Wellness | 1.96× | ||
| 12 | Natural skin care | Beauty & Wellness | 1.96× | ||
| 13 | Earring | Fashion & Accessoires | 1.93× | ||
| 14 | Eyelash | Beauty & Wellness | 1.91× | ||
| 15 | Zadar | Travel & Leisure | 1.66× | ||
| 16 | Skin | Beauty & Wellness | 1.60× | ||
| 17 | Skin care | Beauty & Wellness | 1.59× | ||
| 18 | Hair care | Beauty & Wellness | 1.55× | ||
| 19 | Primark | Shopping | 1.52× | ||
| 20 | Consumer electronics | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.51× | |
| Pet Ownership | JOY | 1.28× | |
| Creativity | OPEN | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.74× | |
| Career Orientation | POWER | 0.86× | |
| Quality Awareness | PREMIUM | 0.96× |
Body modification has an estimated audience of 3,545,380 people in Italy, concentrated in Lombardy and Lazio.
56.2% of Body modification fans are female, 43.8% are male, with an average age of 33.0 years.
Body modification fans show strongest brand affinity for Consumer electronics (1.51×), Body art (3.57×), and Tattoo ink (3.44×) over the country average.
Body modification fans in Italy are most concentrated in Lombardy (reach ~700K), Lazio (reach ~400K), and Campania (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Body modification itself, the audience over-indexes on Body art (3.57×), Tattoo ink (3.44×), Nail art (2.14×), and Skin (1.6×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Body modification. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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