Rascasse Audience Intelligence

Body modification Audience in United States

A data profile of the people who buy, follow and care about Body modification in United States — modelled from more than twelve digital signal sources. Body modification has an estimated audience of 18,110,481 people in United States.

#5among Body in United States#1278among Topic in United States#48in Beauty & Wellness

The average Body modification fan in United States is 31.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Body art, Body piercing, Tattoo ink, with strongest over-indexing on Body art (4.49× the country average).

Demographically, the Body modification audience skews more female with an average age of 31.9, and over-indexes on personality traits such as Extroversion, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Body modification fan in United States is more female, around 31.9 years old, with strong Extroversion tendencies and a notable affinity for Body art.

Category: Beauty & Wellness · Type: Topic · Subtype: Body

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Body modification profile in United States.

Audience size
18.1M
in United States
Gender
61.0%♀
39.0% male
Age
31.9
average years
Country rank
#1861
Topic in United States
Fig. 01

Search interest · 12-month trend

+54%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Body modification fans

61.0% are female, 39.0% are male, average age 31.9.

Fig. 02

Gender split

61.0%
Female
39.0%
Male
Demographic split for Body modification audience in United States
MetricValue
Female61.0%
Male39.0%
Average age31.9
Estimated audience size18,110,481
Fig. 03

Age distribution

Ø 31.9
average years
Age distribution of the Body modification audience in United States
Age bracketShare%
16-1936%
20-2926%
30-3919%
40-4914%
50+6%
Fig. 04

Worldwide distribution

25.4%

of the worldwide Body modification audience comes from United States.

Worldwide audience distribution share by country for Body modification
CountryShare
United States25.4%
China6.7%
Germany5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Body modification audience in United States is strongest.

Fig. 05

Top regions by affinity

Body modification fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~100K1.42×
02North Carolina~600K1.12×
03Alaska~40K1.11×
04Oregon~200K1.09×
05South Dakota~50K1.09×
06Arkansas~200K1.08×
07Vermont~30K1.08×
08Utah~200K1.07×
09Iowa~200K1.07×
10Idaho~100K1.07×
11West Virginia~90K1.07×
12Montana~50K1.07×
13Oklahoma~200K1.06×
14North Dakota~40K1.06×
15Indiana~300K1.04×
16California~2M1.03×
17Washington~400K1.02×
18Delaware~50K1.00×
19Arizona~400K0.99×
20Nevada~200K0.99×
21Kansas~100K0.98×
22New Hampshire~70K0.98×
23Kentucky~200K0.97×
24Maine~60K0.97×
25Rhode Island~60K0.97×
26Texas~1.5M0.96×
27Missouri~300K0.96×
28Colorado~300K0.96×
29Nebraska~90K0.96×
30Hawaii~70K0.96×
31Mississippi~100K0.94×
32Washington, District of Columbia~50K0.93×
33Pennsylvania~600K0.92×
34Virginia~400K0.92×
35Wisconsin~300K0.92×
36Minnesota~200K0.92×
37Louisiana~200K0.91×
38Georgia~500K0.90×
39South Carolina~200K0.90×
40Alabama~200K0.90×
41Connecticut~200K0.90×
42Ohio~500K0.89×
43Maryland~300K0.89×
44Tennessee~300K0.88×
45New York~900K0.87×
46Massachusetts~300K0.87×
47Illinois~500K0.86×
48Florida~1M0.85×
49Michigan~400K0.84×
50New Jersey~400K0.82×
Fig. 06

Affinity by region

Affinity by region — Body modification, United States
0.82×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Body modification audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Body modification audience
#·InterestCategoryAffinity×
01Body artBeauty & Wellness4.49×
02Tattoos and Tattoo ArtFashion & Accessoires4.04×
03Body piercingFashion & Accessoires3.75×
04Tattoo inkBeauty & Wellness3.46×
05Tattoo artistBeauty & Wellness2.97×
06DermisHealth2.91×
07DeviantArtInternet & Social Media2.62×
08Bad BunnyMusic & Radio2.19×
09Catherine O'HaraMovies & TV2.19×
10Digital artArts & Culture2.16×
11Anime and manga fandomLiterature2.15×
12Spirit HalloweenKids & Family2.05×
13CaseyMusic & Radio2.04×
14Anime conventionLiterature1.98×
15Communication designBusiness & Career1.96×
16BeetlejuiceMovies & TV1.85×
17DrawingHome & Garden1.77×
18IllustrationArts & Culture1.73×
19Self careHealth1.65×
20Self-loveHealth1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Body modification audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Body modification audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.91×
MindfulnessBALANCE1.22×
Urban LifestyleOPEN1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Body modification audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.69×
Need for SecurityCONSERVATISM0.76×
Quality AwarenessPREMIUM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Body modification have in United States?

Body modification has an estimated audience of 18,110,481 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Body modification fans?

61.0% of Body modification fans are female, 39.0% are male, with an average age of 31.9 years.

03

Which brands do Body modification fans like most?

Body modification fans show strongest brand affinity for Body art (4.49×), Body piercing (3.75×), and Tattoo ink (3.46×) over the country average.

04

Where do Body modification fans live in United States?

Body modification fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Body modification fans also like?

Beyond Body modification itself, the audience over-indexes on Body piercing (3.75×), Tattoo ink (3.46×), Tattoos and Tattoo Art (4.04×), and DeviantArt (2.62×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Body audiences in United States

See Body modification audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Body modification. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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