Body modification Audience in United States

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Body modification has an estimated audience of 18,110,481 people in United States. 61.0% are female, 39.0% are male, average age 31.9. Top regions: California, Texas, Florida. Top brand affinities: Body art, Body piercing, Tattoo ink, Tattoos and Tattoo Art, Casey.

The average Body modification fan in United States is 31.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Body art, Body piercing, Tattoo ink, with strongest over-indexing on Body art (4.49× the country average). Demographically, the Body modification audience skews more female with an average age of 31.9, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Body

Demographics of Body modification fans

Demographic split for Body modification audience in United States
MetricValue
Female61.0%
Male39.0%
Average age31.9
Estimated audience size18,110,481

Audience persona

The typical Body modification fan in United States is more female, around 31.9 years old, with strong Extroversion tendencies and a notable affinity for Body art.

Top regions in United States

Top regions ranked by reach for Body modification in United States
RegionReachAffinity
California2,146,4521.08×
Texas1,485,6250.95×
Florida1,055,6840.86×
New York944,9400.93×
North Carolina557,8581.02×
Pennsylvania542,3380.89×
Illinois487,7760.81×
Ohio473,4290.85×
Georgia432,5360.78×
Washington414,6981.14×
Virginia385,2350.87×
Michigan373,9190.79×
Indiana371,7981.12×
New Jersey354,0500.77×
Arizona328,3290.89×
Massachusetts308,3380.86×
Tennessee296,9930.82×
Missouri270,0550.93×
Colorado260,1300.91×
Maryland244,8860.79×
Oregon241,9881.17×
Wisconsin232,4550.85×
Oklahoma226,1891.12×
Kentucky222,6040.98×
Minnesota214,6120.83×
Alabama206,3020.82×
South Carolina203,8050.75×
Nevada197,5571.13×
Utah186,6901.15×
Louisiana177,3040.76×
Iowa176,4351.18×
New Mexico168,8361.86×
Arkansas167,3141.12×
Connecticut147,3600.81×
Idaho126,6861.39×
Kansas122,4910.86×
Mississippi121,8640.82×
West Virginia91,4581.08×
Nebraska77,4820.85×
South Dakota66,7511.59×
Montana63,6501.27×
Hawaii56,4760.73×
Alaska54,7611.41×
New Hampshire52,7510.74×
Rhode Island50,9370.88×
Vermont50,1001.58×
Wyoming48,0901.79×
Maine47,2700.73×
North Dakota45,8781.23×
Delaware42,3570.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Body modification audience
BrandAffinityCategory
Body art4.49×Beauty & Wellness
Body piercing3.75×Fashion & Accessoires
Tattoo ink3.46×Beauty & Wellness
Tattoos and Tattoo Art4.04×Fashion & Accessoires
Casey2.04×Music & Radio
Beetlejuice1.85×Movies & TV
Drawing1.77×Home & Garden
DeviantArt2.62×Internet & Social Media
Dermis2.91×Health
Self care1.65×Health
Tattoo artist2.97×Beauty & Wellness
Bad Bunny2.19×Music & Radio
Anime and manga fandom2.15×Literature
Communication design1.96×Business & Career
Spirit Halloween2.05×Kids & Family
Illustration1.73×Arts & Culture
Catherine O'Hara2.19×Movies & TV
Anime convention1.98×Literature
Self-love1.63×Health
Millie Bobby Brown2.11×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Body modification audience
TraitClusterScore
ExtroversionTHRILL2.17
LGBTQ+ IdentityOPEN1.58
Early Adopter MentalityPOWER1.35
MindfulnessBALANCE1.15
Design AffinityPREMIUM1.14
SustainabilityBALANCE1.11

Worldwide distribution

Worldwide audience distribution share by country for Body modification
CountryShare
United States25.4%
China6.7%
Germany5.4%

See Body modification audiences in other countries

More Body audiences in United States

Frequently asked questions

How many fans does Body modification have in United States?

Body modification has an estimated audience of 18,110,481 people in United States, concentrated in California and Texas.

What is the gender split and age of Body modification fans?

61.0% of Body modification fans are female, 39.0% are male, with an average age of 31.9 years.

Which brands do Body modification fans like most?

Body modification fans show strongest brand affinity for Body art (4.49×), Body piercing (3.75×), and Tattoo ink (3.46×) over the country average.

Where do Body modification fans live in United States?

Body modification fans in United States are most concentrated in California (reach 2,146,452), Texas (reach 1,485,625), and Florida (reach 1,055,684). These three regions account for the largest share of the active audience.

What other brands do Body modification fans also like?

Beyond Body modification itself, the audience over-indexes on Body piercing (3.75×), Tattoo ink (3.46×), Tattoos and Tattoo Art (4.04×), and Casey (2.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Body modification. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.