A data profile of the people who buy, follow and care about Body modification in United Kingdom — modelled from more than twelve digital signal sources. Body modification has an estimated audience of 3,359,641 people in United Kingdom.
The average Body modification fan in United Kingdom is 34.8 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, North West.
Top brand affinities include Halford, Body art, Tattoo ink, with strongest over-indexing on Halford (1.77× the country average).
Demographically, the Body modification audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Extroversion, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Body modification fan in United Kingdom is more female, around 34.8 years old, with strong Extroversion tendencies and a notable affinity for Halford.
The key figures that characterise the Body modification profile in United Kingdom.
59.9% are female, 40.1% are male, average age 34.8.
| Metric | Value |
|---|---|
| Female | 59.9% |
| Male | 40.1% |
| Average age | 34.8 |
| Estimated audience size | 3,359,641 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 27% | |
| 30-39 | 20% | |
| 40-49 | 18% | |
| 50+ | 9% |
of the worldwide Body modification audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 25.4% |
| China | 6.7% |
| Germany | 5.4% |
Where the Body modification audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~200K | 1.10× | |
| 02 | South West | ~300K | 1.08× | |
| 03 | Wales | ~200K | 1.02× | |
| 04 | North East | ~100K | 1.02× | |
| 05 | Scotland | ~300K | 1.01× | |
| 06 | Yorkshire and the Humber | ~300K | 1.00× | |
| 07 | East Midlands | ~200K | 0.99× | |
| 08 | Northern Ireland | ~100K | 0.99× | |
| 09 | East of England | ~300K | 0.98× | |
| 10 | England | ~2.5M | 0.96× | |
| 11 | South East | ~400K | 0.96× | |
| 12 | North West | ~300K | 0.91× |
The strongest cross-interests of the Body modification audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Body art | Beauty & Wellness | 3.73× | ||
| 02 | Tattoos and Tattoo Art | Fashion & Accessoires | 3.32× | ||
| 03 | Tattoo ink | Beauty & Wellness | 3.27× | ||
| 04 | Body piercing | Fashion & Accessoires | 3.17× | ||
| 05 | Tattoo artist | Beauty & Wellness | 2.73× | ||
| 06 | DeviantArt | Internet & Social Media | 2.23× | ||
| 07 | Human body | Health | 2.15× | ||
| 08 | Printmaking | Arts & Culture | 2.09× | ||
| 09 | Halford | Music & Radio | 1.77× | ||
| 10 | KPop Demon Hunters | Movies & TV | 1.73× | ||
| 11 | Art exhibition | Arts & Culture | 1.73× | ||
| 12 | Natural skin care | Beauty & Wellness | 1.71× | ||
| 13 | Self care | Health | 1.64× | ||
| 14 | Mounjaro | Health | 1.63× | ||
| 15 | Drawing | Home & Garden | 1.59× | ||
| 16 | Museum | Arts & Culture | 1.59× | ||
| 17 | Fine art | Business & Career | 1.58× | ||
| 18 | Etsy | Fashion & Accessoires | 1.57× | ||
| 19 | Katie Price | Fashion & Accessoires | 1.55× | ||
| 20 | Pet food | Pets & Animals | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.34× | |
| Pet Ownership | JOY | 1.32× | |
| Price Sensitivity | PREMIUM | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.74× | |
| Career Orientation | POWER | 0.81× | |
| Need for Security | CONSERVATISM | 0.81× |
Body modification has an estimated audience of 3,359,641 people in United Kingdom, concentrated in England and South East.
59.9% of Body modification fans are female, 40.1% are male, with an average age of 34.8 years.
Body modification fans show strongest brand affinity for Halford (1.77×), Body art (3.73×), and Tattoo ink (3.27×) over the country average.
Body modification fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~400K), and North West (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Body modification itself, the audience over-indexes on Body art (3.73×), Tattoo ink (3.27×), Printmaking (2.09×), and Fine art (1.58×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Body modification. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.