A data profile of the people who buy, follow and care about DeviantArt in United Kingdom — modelled from more than twelve digital signal sources. DeviantArt has an estimated audience of 3,959,672 people in United Kingdom.
The average DeviantArt fan in United Kingdom is 36.7 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, North West.
Top brand affinities include TUI, Alan Cumming, Til Schweiger, with strongest over-indexing on TUI (15.92× the country average).
Demographically, the DeviantArt audience skews balanced with an average age of 36.7, and over-indexes on personality traits such as DIY Mentality, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical DeviantArt fan in United Kingdom is balanced, around 36.7 years old, with strong DIY Mentality tendencies and a notable affinity for TUI.
The key figures that characterise the DeviantArt profile in United Kingdom.
52.9% are female, 47.1% are male, average age 36.7.
| Metric | Value |
|---|---|
| Female | 52.9% |
| Male | 47.1% |
| Average age | 36.7 |
| Estimated audience size | 3,959,672 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 25% | |
| 30-39 | 18% | |
| 40-49 | 18% | |
| 50+ | 16% |
of the worldwide DeviantArt audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 34.5% |
| United Kingdom | 6.5% |
| Brazil | 4.1% |
Where the DeviantArt audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | East Midlands | ~300K | 1.32× | |
| 02 | Northern Ireland | ~100K | 1.32× | |
| 03 | South West | ~400K | 1.28× | |
| 04 | North West | ~500K | 1.23× | |
| 05 | East of England | ~400K | 1.10× | |
| 06 | South East | ~500K | 1.08× | |
| 07 | Wales | ~200K | 1.06× | |
| 08 | Scotland | ~300K | 1.05× | |
| 09 | North East | ~100K | 0.96× | |
| 10 | Yorkshire and the Humber | ~200K | 0.72× | |
| 11 | West Midlands | ~100K | 0.69× | |
| 12 | Greater London | ~300K | 0.62× | |
| 13 | England | ~2M | 0.57× |
The strongest cross-interests of the DeviantArt audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Matthias Schweighöfer | Movies & TV | 31.59× | ||
| 02 | Til Schweiger | Movies & TV | 29.60× | ||
| 03 | TUI | Travel & Leisure | 15.92× | ||
| 04 | Alan Cumming | Movies & TV | 9.94× | ||
| 05 | Ethan Hawke | Movies & TV | 5.46× | ||
| 06 | One Piece | Movies & TV | 3.66× | ||
| 07 | Web hosting | Business & Career | 3.35× | ||
| 08 | League of Legends | Games | 3.08× | ||
| 09 | A.C. Milan | Sports | 3.04× | ||
| 10 | Underground hip hop | Music & Radio | 3.04× | ||
| 11 | PHP | Technology & Electronics | 2.88× | ||
| 12 | Paris Saint-Germain | Sports | 2.88× | ||
| 13 | Inter Milan | Sports | 2.88× | ||
| 14 | K-pop | Music & Radio | 2.55× | ||
| 15 | Cars (film) | Movies & TV | 2.40× | ||
| 16 | KPop Demon Hunters | Movies & TV | 2.37× | ||
| 17 | Electric guitar | Music & Radio | 2.08× | ||
| 18 | TK Maxx | Shopping | 1.90× | ||
| 19 | Real Madrid C.F. | Sports | 1.87× | ||
| 20 | NFL | Sports | 1.81× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.19× | |
| Early Adopter Mentality | POWER | 1.15× | |
| Mindfulness | BALANCE | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.55× | |
| Quality Awareness | PREMIUM | 0.58× | |
| Tradition | CONSERVATISM | 0.59× |
DeviantArt has an estimated audience of 3,959,672 people in United Kingdom, concentrated in England and South East.
52.9% of DeviantArt fans are female, 47.1% are male, with an average age of 36.7 years.
DeviantArt fans show strongest brand affinity for TUI (15.92×), Alan Cumming (9.94×), and Til Schweiger (29.6×) over the country average.
DeviantArt fans in United Kingdom are most concentrated in England (reach ~2M), South East (reach ~500K), and North West (reach ~500K). These three regions account for the largest share of the active audience.
Beyond DeviantArt itself, the audience over-indexes on Alan Cumming (9.94×), Til Schweiger (29.6×), Matthias Schweighöfer (31.59×), and Ethan Hawke (5.46×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for DeviantArt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.