A data profile of the people who buy, follow and care about Paris Saint-Germain in United Kingdom — modelled from more than twelve digital signal sources. Paris Saint-Germain has an estimated audience of 3,410,920 people in United Kingdom.
The average Paris Saint-Germain fan in United Kingdom is 32.9 years old, more male, and lives primarily in England.
The audience is concentrated in England, Greater London, North West.
Top brand affinities include Manchester United F.C., FIFA World Cup, Manchester City F.C., with strongest over-indexing on Manchester United F.C. (4.13× the country average).
Demographically, the Paris Saint-Germain audience skews more male with an average age of 32.9, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Paris Saint-Germain fan in United Kingdom is more male, around 32.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Manchester United F.C..
The key figures that characterise the Paris Saint-Germain profile in United Kingdom.
24.4% are female, 75.6% are male, average age 32.9.
| Metric | Value |
|---|---|
| Female | 24.4% |
| Male | 75.6% |
| Average age | 32.9 |
| Estimated audience size | 3,410,920 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 25% | |
| 30-39 | 18% | |
| 40-49 | 14% | |
| 50+ | 9% |
of the worldwide Paris Saint-Germain audience comes from United Kingdom.
| Country | Share |
|---|---|
| France | 16.6% |
| Brazil | 13.0% |
| United States | 5.1% |
Where the Paris Saint-Germain audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North West | ~500K | 1.43× | |
| 02 | Greater London | ~600K | 1.37× | |
| 03 | Northern Ireland | ~100K | 1.31× | |
| 04 | Scotland | ~400K | 1.20× | |
| 05 | East of England | ~300K | 1.04× | |
| 06 | Wales | ~200K | 1.01× | |
| 07 | East Midlands | ~200K | 0.95× | |
| 08 | South East | ~400K | 0.88× | |
| 09 | North East | ~100K | 0.87× | |
| 10 | West Midlands | ~100K | 0.85× | |
| 11 | South West | ~200K | 0.84× | |
| 12 | Yorkshire and the Humber | ~200K | 0.77× | |
| 13 | England | ~1.5M | 0.48× |
The strongest cross-interests of the Paris Saint-Germain audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Borussia Dortmund | Sports | 6.69× | ||
| 02 | Ligue 1 | Sports | 5.83× | ||
| 03 | Bundesliga | Sports | 5.11× | ||
| 04 | Manchester City F.C. | Sports | 4.71× | ||
| 05 | Arsenal F.C. | Sports | 4.54× | ||
| 06 | Crystal Palace F.C. | Sports | 4.17× | ||
| 07 | Manchester United F.C. | Sports | 4.13× | ||
| 08 | Real Madrid C.F. | Sports | 4.06× | ||
| 09 | FC Barcelona | Sports | 4.05× | ||
| 10 | Tottenham Hotspur F.C. | Sports | 4.03× | ||
| 11 | UEFA Europa League | Sports | 3.94× | ||
| 12 | Premier League | Sports | 3.39× | ||
| 13 | FIFA World Cup | Sports | 3.35× | ||
| 14 | Nottingham Forest | Sports | 3.15× | ||
| 15 | Chelsea F.C. | Sports | 3.13× | ||
| 16 | FIFA World Cup 2026 | Sports | 3.02× | ||
| 17 | Mobile game | Games | 2.50× | ||
| 18 | Liverpool F.C. | Sports | 2.36× | ||
| 19 | BBC Sport | Sports | 2.06× | ||
| 20 | Soccer | Sports | 1.79× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.03× | |
| Social Media Usage | JOY | 0.99× | |
| Sports Activity | POWER | 0.90× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.44× | |
| Community Orientation | OPEN | 0.47× | |
| Individualism | JOY | 0.53× |
Paris Saint-Germain has an estimated audience of 3,410,920 people in United Kingdom, concentrated in England and Greater London.
24.4% of Paris Saint-Germain fans are female, 75.6% are male, with an average age of 32.9 years.
Paris Saint-Germain fans show strongest brand affinity for Manchester United F.C. (4.13×), FIFA World Cup (3.35×), and Manchester City F.C. (4.71×) over the country average.
Paris Saint-Germain fans in United Kingdom are most concentrated in England (reach ~1.5M), Greater London (reach ~600K), and North West (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Paris Saint-Germain itself, the audience over-indexes on FIFA World Cup (3.35×), Manchester City F.C. (4.71×), FIFA World Cup 2026 (3.02×), and Premier League (3.39×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Paris Saint-Germain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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