Borussia Dortmund Audience in United Kingdom
Borussia Dortmund has an estimated audience of 1,694,883 people in United Kingdom. 21.3% are female, 78.7% are male, average age 33.5. Top regions: England, Greater London, North West. Top brand affinities: Crystal Palace F.C., Ligue 1, FC Bayern Munich, A.C. Milan, Jude Bellingham.
The average Borussia Dortmund fan in United Kingdom is 33.5 years old, more male, and lives primarily in England. The audience is concentrated in England, Greater London, North West. Top brand affinities include Crystal Palace F.C., Ligue 1, FC Bayern Munich, with strongest over-indexing on Crystal Palace F.C. (32.22× the country average). Demographically, the Borussia Dortmund audience skews more male with an average age of 33.5, and over-indexes on personality traits such as Travelling, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Soccer
Demographics of Borussia Dortmund fans
| Metric | Value |
|---|---|
| Female | 21.3% |
| Male | 78.7% |
| Average age | 33.5 |
| Estimated audience size | 1,694,883 |
Audience persona
The typical Borussia Dortmund fan in United Kingdom is more male, around 33.5 years old, with strong Travelling tendencies and a notable affinity for Crystal Palace F.C..
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 1,271,163 | 1.2× |
| Greater London | 272,753 | 1.23× |
| North West | 257,055 | 1.42× |
| South East | 207,958 | 0.91× |
| Scotland | 164,414 | 1.08× |
| East of England | 152,659 | 0.99× |
| East Midlands | 119,261 | 1× |
| South West | 115,440 | 0.83× |
| Yorkshire and the Humber | 103,064 | 0.76× |
| Wales | 71,059 | 0.73× |
| West Midlands | 64,991 | 0.89× |
| North East | 63,768 | 0.97× |
| Northern Ireland | 51,516 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Crystal Palace F.C. | 32.22× | Sports |
| Ligue 1 | 40.35× | Sports |
| FC Bayern Munich | 13.16× | Sports |
| A.C. Milan | 23.16× | Sports |
| Jude Bellingham | 29.2× | Sports |
| Sky Sport | 13.37× | Sports |
| FIFA World Cup | 7.16× | Sports |
| Paris Saint-Germain | 20.46× | Sports |
| Juventus F.C. | 17.81× | Sports |
| Newcastle United F.C. | 11.19× | Sports |
| Bundesliga | 16.83× | Sports |
| Manchester United F.C. | 5.54× | Sports |
| Manchester City F.C. | 8.31× | Sports |
| Inter Milan | 17.23× | Sports |
| A.S. Roma | 21.47× | Sports |
| Southampton F.C. | 18.7× | Sports |
| Atlético Madrid | 24.3× | Sports |
| West Ham United F.C. | 19.99× | Sports |
| Wolverhampton Wanderers F.C. | 23.01× | Sports |
| Serie A | 13.78× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.67 |
| Luxury Orientation | PREMIUM | 1.45 |
| Early Adopter Mentality | POWER | 1.42 |
| Spirituality | BALANCE | 1.12 |
| Quality Awareness | PREMIUM | 1.09 |
| Risk Appetite | THRILL | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 42.3% |
| Brazil | 6.8% |
| United States | 4.6% |
See Borussia Dortmund audiences in other countries
More Soccer audiences in United Kingdom
- Manchester United F.C. (33,458,372)
- FIFA World Cup (29,325,960)
- Premier League (21,343,402)
- Liverpool F.C. (14,707,489)
- Manchester City F.C. (14,395,650)
Frequently asked questions
How many fans does Borussia Dortmund have in United Kingdom?
Borussia Dortmund has an estimated audience of 1,694,883 people in United Kingdom, concentrated in England and Greater London.
What is the gender split and age of Borussia Dortmund fans?
21.3% of Borussia Dortmund fans are female, 78.7% are male, with an average age of 33.5 years.
Which brands do Borussia Dortmund fans like most?
Borussia Dortmund fans show strongest brand affinity for Crystal Palace F.C. (32.22×), Ligue 1 (40.35×), and FC Bayern Munich (13.16×) over the country average.
Where do Borussia Dortmund fans live in United Kingdom?
Borussia Dortmund fans in United Kingdom are most concentrated in England (reach 1,271,163), Greater London (reach 272,753), and North West (reach 257,055). These three regions account for the largest share of the active audience.
What other brands do Borussia Dortmund fans also like?
Beyond Borussia Dortmund itself, the audience over-indexes on Ligue 1 (40.35×), FC Bayern Munich (13.16×), A.C. Milan (23.16×), and Jude Bellingham (29.2×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Borussia Dortmund. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.