A data profile of the people who buy, follow and care about Bundesliga in United Kingdom — modelled from more than twelve digital signal sources. Bundesliga has an estimated audience of 3,709,500 people in United Kingdom.
The average Bundesliga fan in United Kingdom is 36.7 years old, more male, and lives primarily in England.
The audience is concentrated in England, Greater London, North West.
Top brand affinities include Ligue 1, Sofascore, Sky Sport, with strongest over-indexing on Ligue 1 (27.2× the country average).
Demographically, the Bundesliga audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Healthy Lifestyle, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Bundesliga fan in United Kingdom is more male, around 36.7 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Ligue 1.
The key figures that characterise the Bundesliga profile in United Kingdom.
27.2% are female, 72.8% are male, average age 36.7.
| Metric | Value |
|---|---|
| Female | 27.2% |
| Male | 72.8% |
| Average age | 36.7 |
| Estimated audience size | 3,709,500 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 23% | |
| 30-39 | 19% | |
| 40-49 | 16% | |
| 50+ | 17% |
of the worldwide Bundesliga audience comes from United Kingdom.
| Country | Share |
|---|---|
| Germany | 24.6% |
| Italy | 5.6% |
| United States | 5.2% |
Where the Bundesliga audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~3M | 1.45× | |
| 02 | Greater London | ~700K | 1.37× | |
| 03 | North West | ~500K | 1.37× | |
| 04 | East of England | ~400K | 1.09× | |
| 05 | South East | ~500K | 1.00× | |
| 06 | East Midlands | ~300K | 0.97× | |
| 07 | Scotland | ~300K | 0.94× | |
| 08 | Northern Ireland | ~100K | 0.90× | |
| 09 | South West | ~300K | 0.88× | |
| 10 | North East | ~100K | 0.84× | |
| 11 | West Midlands | ~100K | 0.74× | |
| 12 | Yorkshire and the Humber | ~200K | 0.73× | |
| 13 | Wales | ~200K | 0.72× |
The strongest cross-interests of the Bundesliga audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eintracht Frankfurt | Sports | 36.52× | ||
| 02 | Ligue 1 | Sports | 27.20× | ||
| 03 | Endrick | Sports | 26.25× | ||
| 04 | Mason Greenwood | Sports | 24.80× | ||
| 05 | 2. Bundesliga | Sports | 23.87× | ||
| 06 | Sofascore | Sports | 21.94× | ||
| 07 | Yan Diomande | Sports | 19.80× | ||
| 08 | Top 14 | Sports | 15.16× | ||
| 09 | Fulham F.C. | Sports | 13.09× | ||
| 10 | Football player | Business & Career | 12.81× | ||
| 11 | Crystal Palace F.C. | Sports | 12.08× | ||
| 12 | Paris Saint-Germain | Sports | 10.13× | ||
| 13 | Sky Sport | Sports | 9.27× | ||
| 14 | UEFA Champions League | Sports | 6.26× | ||
| 15 | BBC Sport | Sports | 6.22× | ||
| 16 | Rugby union | Sports | 4.80× | ||
| 17 | FIFA World Cup 2026 | Sports | 4.78× | ||
| 18 | Premier League | Sports | 4.48× | ||
| 19 | FIFA World Cup | Sports | 3.03× | ||
| 20 | Manchester United F.C. | Sports | 2.76× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.34× | |
| Price Sensitivity | PREMIUM | 1.31× | |
| Social Media Usage | JOY | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.59× | |
| Convenience Orientation | PREMIUM | 0.60× | |
| Sustainability | BALANCE | 0.63× |
Bundesliga has an estimated audience of 3,709,500 people in United Kingdom, concentrated in England and Greater London.
27.2% of Bundesliga fans are female, 72.8% are male, with an average age of 36.7 years.
Bundesliga fans show strongest brand affinity for Ligue 1 (27.2×), Sofascore (21.94×), and Sky Sport (9.27×) over the country average.
Bundesliga fans in United Kingdom are most concentrated in England (reach ~3M), Greater London (reach ~700K), and North West (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Bundesliga itself, the audience over-indexes on Sofascore (21.94×), Sky Sport (9.27×), BBC Sport (6.22×), and FIFA World Cup 2026 (4.78×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Bundesliga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.