A data profile of the people who buy, follow and care about Bundesliga in Spain — modelled from more than twelve digital signal sources. Bundesliga has an estimated audience of 2,623,456 people in Spain.
The average Bundesliga fan in Spain is 35.3 years old, more male, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include Daniel Fernandes, National Women's Soccer League, Real Madrid C.F., with strongest over-indexing on Daniel Fernandes (11.88× the country average).
Demographically, the Bundesliga audience skews more male with an average age of 35.3, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Bundesliga fan in Spain is more male, around 35.3 years old, with strong Risk Appetite tendencies and a notable affinity for Daniel Fernandes.
The key figures that characterise the Bundesliga profile in Spain.
30.1% are female, 69.9% are male, average age 35.3.
| Metric | Value |
|---|---|
| Female | 30.1% |
| Male | 69.9% |
| Average age | 35.3 |
| Estimated audience size | 2,623,456 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 21% | |
| 30-39 | 16% | |
| 40-49 | 18% | |
| 50+ | 15% |
of the worldwide Bundesliga audience comes from Spain.
| Country | Share |
|---|---|
| Germany | 24.6% |
| Italy | 5.6% |
| United States | 5.2% |
Where the Bundesliga audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canary Islands | ~300K | 2.10× | |
| 02 | Balearic Islands | ~200K | 2.05× | |
| 03 | Comunidad Valenciana | ~300K | 1.13× | |
| 04 | Navarre | ~30K | 1.03× | |
| 05 | Basque Autonomous Country | ~100K | 1.02× | |
| 06 | Region of Murcia | ~90K | 1.01× | |
| 07 | Catalonia | ~500K | 0.98× | |
| 08 | Andalusia | ~500K | 0.92× | |
| 09 | Community of Madrid | ~400K | 0.92× | |
| 10 | Galicia | ~100K | 0.90× | |
| 11 | Castilla-La Mancha | ~90K | 0.86× | |
| 12 | Castile and León | ~90K | 0.80× | |
| 13 | Aragon | ~50K | 0.78× | |
| 14 | La Rioja | ~10K | 0.71× | |
| 15 | Cantabria | ~20K | 0.69× | |
| 16 | Principality of Asturias | ~40K | 0.59× | |
| 17 | Extremadura | ~30K | 0.57× |
The strongest cross-interests of the Bundesliga audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Leicester City F.C. | Sports | 11.97× | ||
| 02 | Daniel Fernandes | Sports | 11.88× | ||
| 03 | Aston Villa F.C. | Sports | 11.40× | ||
| 04 | Newcastle United F.C. | Sports | 9.67× | ||
| 05 | National Women's Soccer League | Sports | 8.89× | ||
| 06 | Manchester City F.C. | Sports | 4.12× | ||
| 07 | Premier League | Sports | 3.62× | ||
| 08 | UEFA Europa League | Sports | 3.41× | ||
| 09 | UEFA Champions League | Sports | 2.77× | ||
| 10 | TikTok | Internet & Social Media | 2.52× | ||
| 11 | FIFA World Cup | Sports | 2.47× | ||
| 12 | Basketball | Sports | 2.24× | ||
| 13 | La Liga | Sports | 1.85× | ||
| 14 | FC Barcelona | Sports | 1.79× | ||
| 15 | Real Madrid C.F. | Sports | 1.70× | ||
| 16 | Soccer | Sports | 1.67× | ||
| 17 | Food and drink | Food & Beverages | 1.59× | ||
| 18 | Movies | Movies & TV | 1.59× | ||
| 19 | Entertainment | Movies & TV | 1.53× | ||
| 20 | Spain | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.68× | |
| Early Adopter Mentality | POWER | 1.47× | |
| Social Media Usage | JOY | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.68× | |
| Indulgence | JOY | 0.69× | |
| Career Orientation | POWER | 0.69× |
Bundesliga has an estimated audience of 2,623,456 people in Spain, concentrated in Andalusia and Catalonia.
30.1% of Bundesliga fans are female, 69.9% are male, with an average age of 35.3 years.
Bundesliga fans show strongest brand affinity for Daniel Fernandes (11.88×), National Women's Soccer League (8.89×), and Real Madrid C.F. (1.7×) over the country average.
Bundesliga fans in Spain are most concentrated in Andalusia (reach ~500K), Catalonia (reach ~500K), and Community of Madrid (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Bundesliga itself, the audience over-indexes on National Women's Soccer League (8.89×), Real Madrid C.F. (1.7×), FIFA World Cup (2.47×), and TikTok (2.52×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Bundesliga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.