A data profile of the people who buy, follow and care about Real Madrid C.F. in Spain — modelled from more than twelve digital signal sources. Real Madrid C.F. has an estimated audience of 37,891,887 people in Spain.
The average Real Madrid C.F. fan in Spain is 39.5 years old, more male, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Community of Madrid, Catalonia.
Top brand affinities include FIFA World Cup, UEFA Champions League, Premier League, with strongest over-indexing on FIFA World Cup (1.71× the country average).
Demographically, the Real Madrid C.F. audience skews more male with an average age of 39.5, and over-indexes on personality traits such as Luxury Orientation, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Real Madrid C.F. fan in Spain is more male, around 39.5 years old, with strong Luxury Orientation tendencies and a notable affinity for FIFA World Cup.
The key figures that characterise the Real Madrid C.F. profile in Spain.
44.2% are female, 55.8% are male, average age 39.5.
| Metric | Value |
|---|---|
| Female | 44.2% |
| Male | 55.8% |
| Average age | 39.5 |
| Estimated audience size | 37,891,887 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 20% |
of the worldwide Real Madrid C.F. audience comes from Spain.
| Country | Share |
|---|---|
| Brazil | 8.2% |
| Spain | 7.7% |
| United States | 7.5% |
Where the Real Madrid C.F. audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Castilla-La Mancha | ~1.5M | 1.61× | |
| 02 | Community of Madrid | ~6M | 1.43× | |
| 03 | Extremadura | ~800K | 1.33× | |
| 04 | Castile and León | ~1.5M | 1.20× | |
| 05 | Region of Murcia | ~1M | 1.12× | |
| 06 | Andalusia | ~7M | 1.07× | |
| 07 | Principality of Asturias | ~800K | 1.02× | |
| 08 | Galicia | ~1.5M | 1.00× | |
| 09 | Aragon | ~1M | 0.98× | |
| 10 | Cantabria | ~500K | 0.96× | |
| 11 | Canary Islands | ~2M | 0.91× | |
| 12 | La Rioja | ~200K | 0.83× | |
| 13 | Comunidad Valenciana | ~3.5M | 0.76× | |
| 14 | Catalonia | ~5.5M | 0.73× | |
| 15 | Navarre | ~400K | 0.73× | |
| 16 | Basque Autonomous Country | ~1M | 0.69× | |
| 17 | Balearic Islands | ~700K | 0.64× |
The strongest cross-interests of the Real Madrid C.F. audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Business travel | Business & Career | 2.20× | ||
| 02 | Neymar | Sports | 2.05× | ||
| 03 | Premier League | Sports | 1.88× | ||
| 04 | Florentino Pérez | Politics & Society | 1.82× | ||
| 05 | Manchester City F.C. | Sports | 1.79× | ||
| 06 | Cristiano Ronaldo | Sports | 1.78× | ||
| 07 | Manchester United F.C. | Sports | 1.74× | ||
| 08 | Serie A | Sports | 1.72× | ||
| 09 | FIFA World Cup | Sports | 1.71× | ||
| 10 | Liverpool F.C. | Sports | 1.70× | ||
| 11 | Juventus F.C. | Sports | 1.70× | ||
| 12 | EA Sports FC | Games | 1.60× | ||
| 13 | Expensive Taste | Business & Career | 1.59× | ||
| 14 | Bundesliga | Sports | 1.59× | ||
| 15 | Ligue 1 | Sports | 1.59× | ||
| 16 | UEFA Champions League | Sports | 1.54× | ||
| 17 | Real Oviedo | Sports | 1.54× | ||
| 18 | UEFA Europa League | Sports | 1.52× | ||
| 19 | Inter Milan | Sports | 1.51× | ||
| 20 | Tombola (bingo company) | Games | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.05× | |
| Indulgence | JOY | 0.99× | |
| Need for Security | CONSERVATISM | 0.96× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.66× | |
| Community Orientation | OPEN | 0.68× | |
| Extroversion | THRILL | 0.68× |
Real Madrid C.F. has an estimated audience of 37,891,887 people in Spain, concentrated in Andalusia and Community of Madrid.
44.2% of Real Madrid C.F. fans are female, 55.8% are male, with an average age of 39.5 years.
Real Madrid C.F. fans show strongest brand affinity for FIFA World Cup (1.71×), UEFA Champions League (1.54×), and Premier League (1.88×) over the country average.
Real Madrid C.F. fans in Spain are most concentrated in Andalusia (reach ~7M), Community of Madrid (reach ~6M), and Catalonia (reach ~5.5M). These three regions account for the largest share of the active audience.
Beyond Real Madrid C.F. itself, the audience over-indexes on UEFA Champions League (1.54×), Premier League (1.88×), Real Oviedo (1.54×), and Manchester United F.C. (1.74×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Real Madrid C.F.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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