Real Madrid C.F. Audience in Spain
Real Madrid C.F. has an estimated audience of 36,740,670 people in Spain. 44.2% are female, 55.8% are male, average age 39.5. Top regions: Andalusia, Catalonia, Community of Madrid. Top brand affinities: UEFA Champions League, Real Oviedo, Premier League, Cristiano Ronaldo, Manchester United F.C..
The average Real Madrid C.F. fan in Spain is 39.5 years old, more male, and lives primarily in Andalusia. The audience is concentrated in Andalusia, Catalonia, Community of Madrid. Top brand affinities include UEFA Champions League, Real Oviedo, Premier League, with strongest over-indexing on UEFA Champions League (1.54× the country average). Demographically, the Real Madrid C.F. audience skews more male with an average age of 39.5, and over-indexes on personality traits such as Social Media Usage, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Soccer
Demographics of Real Madrid C.F. fans
| Metric | Value |
|---|---|
| Female | 44.2% |
| Male | 55.8% |
| Average age | 39.5 |
| Estimated audience size | 36,740,670 |
Audience persona
The typical Real Madrid C.F. fan in Spain is more male, around 39.5 years old, with strong Social Media Usage tendencies and a notable affinity for UEFA Champions League.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Andalusia | 7,087,500 | 1.07× |
| Catalonia | 6,525,000 | 0.73× |
| Community of Madrid | 6,075,000 | 1.43× |
| Comunidad Valenciana | 4,050,000 | 0.76× |
| Canary Islands | 1,800,000 | 0.91× |
| Galicia | 1,687,500 | 1× |
| Castile and León | 1,575,000 | 1.2× |
| Castilla-La Mancha | 1,462,500 | 1.61× |
| Basque Autonomous Country | 1,281,328 | 0.69× |
| Region of Murcia | 1,237,500 | 1.12× |
| Aragon | 950,963 | 0.98× |
| Balearic Islands | 890,282 | 0.64× |
| Principality of Asturias | 849,375 | 1.02× |
| Extremadura | 777,938 | 1.33× |
| Cantabria | 454,725 | 0.96× |
| Navarre | 452,138 | 0.73× |
| La Rioja | 235,125 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| UEFA Champions League | 1.54× | Sports |
| Real Oviedo | 1.54× | Sports |
| Premier League | 1.88× | Sports |
| Cristiano Ronaldo | 1.78× | Sports |
| Manchester United F.C. | 1.74× | Sports |
| Manchester City F.C. | 1.79× | Sports |
| Serie A | 1.72× | Sports |
| Liverpool F.C. | 1.7× | Sports |
| UEFA Europa League | 1.52× | Sports |
| Juventus F.C. | 1.7× | Sports |
| Tombola (bingo company) | 1.5× | Games |
| Business travel | 2.2× | Business & Career |
| Expensive Taste | 1.59× | Business & Career |
| Bundesliga | 1.59× | Sports |
| Neymar | 2.05× | Sports |
| Inter Milan | 1.51× | Sports |
| Florentino Pérez | 1.82× | Politics & Society |
| Ligue 1 | 1.59× | Sports |
| Isco | 1.69× | Sports |
| Longchamp | 1.88× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Social Media Usage | JOY | 1.04 |
| Tradition | CONSERVATISM | 1 |
| Community Orientation | OPEN | 0.92 |
| Sports Activity | POWER | 0.88 |
| Price Sensitivity | PREMIUM | 0.87 |
| Risk Appetite | THRILL | 0.85 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 9.9% |
| United States | 8.3% |
| Spain | 7.7% |
See Real Madrid C.F. audiences in other countries
- Real Madrid C.F. — Germany
- Real Madrid C.F. — United States
- Real Madrid C.F. — United Kingdom
- Real Madrid C.F. — France
- Real Madrid C.F. — Italy
- Real Madrid C.F. — Brazil
- Real Madrid C.F. — Japan
- Real Madrid C.F. — South Korea
- Real Madrid C.F. — India
- Real Madrid C.F. — Canada
- Real Madrid C.F. — Mexico
More Soccer audiences in Spain
- FC Barcelona (33,219,019)
- La Liga (15,342,478)
- UEFA Champions League (11,793,123)
- Lamine Yamal (11,654,735)
- Sevilla FC (10,339,657)
Frequently asked questions
How many fans does Real Madrid C.F. have in Spain?
Real Madrid C.F. has an estimated audience of 36,740,670 people in Spain, concentrated in Andalusia and Catalonia.
What is the gender split and age of Real Madrid C.F. fans?
44.2% of Real Madrid C.F. fans are female, 55.8% are male, with an average age of 39.5 years.
Which brands do Real Madrid C.F. fans like most?
Real Madrid C.F. fans show strongest brand affinity for UEFA Champions League (1.54×), Real Oviedo (1.54×), and Premier League (1.88×) over the country average.
Where do Real Madrid C.F. fans live in Spain?
Real Madrid C.F. fans in Spain are most concentrated in Andalusia (reach 7,087,500), Catalonia (reach 6,525,000), and Community of Madrid (reach 6,075,000). These three regions account for the largest share of the active audience.
What other brands do Real Madrid C.F. fans also like?
Beyond Real Madrid C.F. itself, the audience over-indexes on Real Oviedo (1.54×), Premier League (1.88×), Cristiano Ronaldo (1.78×), and Manchester United F.C. (1.74×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Real Madrid C.F.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.