A data profile of the people who buy, follow and care about UEFA Europa League in Spain — modelled from more than twelve digital signal sources. UEFA Europa League has an estimated audience of 4,560,784 people in Spain.
The average UEFA Europa League fan in Spain is 37.8 years old, more male, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Basque Autonomous Country, Community of Madrid.
Top brand affinities include UEFA Champions League, FC Barcelona, Manchester City F.C., with strongest over-indexing on UEFA Champions League (2.86× the country average).
Demographically, the UEFA Europa League audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Price Sensitivity, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical UEFA Europa League fan in Spain is more male, around 37.8 years old, with strong Price Sensitivity tendencies and a notable affinity for UEFA Champions League.
The key figures that characterise the UEFA Europa League profile in Spain.
35.1% are female, 64.9% are male, average age 37.8.
| Metric | Value |
|---|---|
| Female | 35.1% |
| Male | 64.9% |
| Average age | 37.8 |
| Estimated audience size | 4,560,784 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 20% | |
| 30-39 | 17% | |
| 40-49 | 19% | |
| 50+ | 19% |
of the worldwide UEFA Europa League audience comes from Spain.
| Country | Share |
|---|---|
| Italy | 10.1% |
| United States | 7.9% |
| Germany | 7.7% |
Where the UEFA Europa League audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Basque Autonomous Country | ~600K | 3.65× | |
| 02 | Andalusia | ~1.5M | 1.57× | |
| 03 | Galicia | ~200K | 1.24× | |
| 04 | Navarre | ~60K | 1.18× | |
| 05 | Comunidad Valenciana | ~500K | 0.94× | |
| 06 | La Rioja | ~20K | 0.83× | |
| 07 | Castile and León | ~200K | 0.81× | |
| 08 | Community of Madrid | ~600K | 0.80× | |
| 09 | Extremadura | ~70K | 0.79× | |
| 10 | Cantabria | ~40K | 0.78× | |
| 11 | Castilla-La Mancha | ~100K | 0.76× | |
| 12 | Catalonia | ~600K | 0.72× | |
| 13 | Canary Islands | ~100K | 0.68× | |
| 14 | Region of Murcia | ~100K | 0.66× | |
| 15 | Aragon | ~70K | 0.66× | |
| 16 | Balearic Islands | ~70K | 0.61× | |
| 17 | Principality of Asturias | ~60K | 0.59× |
The strongest cross-interests of the UEFA Europa League audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Manchester City F.C. | Sports | 3.95× | ||
| 02 | Inter Milan | Sports | 3.65× | ||
| 03 | Boca Juniors | Sports | 3.60× | ||
| 04 | FC Bayern Munich | Sports | 3.19× | ||
| 05 | Manchester United F.C. | Sports | 3.18× | ||
| 06 | Serie A | Sports | 3.17× | ||
| 07 | Juventus F.C. | Sports | 3.10× | ||
| 08 | Arsenal F.C. | Sports | 3.06× | ||
| 09 | Premier League | Sports | 3.05× | ||
| 10 | UEFA Champions League | Sports | 2.86× | ||
| 11 | Liverpool F.C. | Sports | 2.85× | ||
| 12 | Chelsea F.C. | Sports | 2.85× | ||
| 13 | Twitch | Games | 2.41× | ||
| 14 | Local food | Food & Beverages | 2.05× | ||
| 15 | FIFA World Cup | Sports | 1.88× | ||
| 16 | El Mundo Deportivo (newspaper) | News | 1.81× | ||
| 17 | FC Barcelona | Sports | 1.70× | ||
| 18 | TikTok | Internet & Social Media | 1.65× | ||
| 19 | Diario AS | Sports | 1.63× | ||
| 20 | Soccer | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.08× | |
| Social Media Usage | JOY | 1.05× | |
| Sports Activity | POWER | 0.88× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.47× | |
| Community Orientation | OPEN | 0.53× | |
| Sustainability | BALANCE | 0.63× |
UEFA Europa League has an estimated audience of 4,560,784 people in Spain, concentrated in Andalusia and Basque Autonomous Country.
35.1% of UEFA Europa League fans are female, 64.9% are male, with an average age of 37.8 years.
UEFA Europa League fans show strongest brand affinity for UEFA Champions League (2.86×), FC Barcelona (1.7×), and Manchester City F.C. (3.95×) over the country average.
UEFA Europa League fans in Spain are most concentrated in Andalusia (reach ~1.5M), Basque Autonomous Country (reach ~600K), and Community of Madrid (reach ~600K). These three regions account for the largest share of the active audience.
Beyond UEFA Europa League itself, the audience over-indexes on FC Barcelona (1.7×), Manchester City F.C. (3.95×), FIFA World Cup (1.88×), and Premier League (3.05×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for UEFA Europa League. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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