Rascasse Audience Intelligence

Juventus F.C. Audience in Spain

A data profile of the people who buy, follow and care about Juventus F.C. in Spain — modelled from more than twelve digital signal sources. Juventus F.C. has an estimated audience of 3,225,157 people in Spain.

The average Juventus F.C. fan in Spain is 35.3 years old, more male, and lives primarily in Catalonia.

The audience is concentrated in Catalonia, Andalusia, Community of Madrid.

Top brand affinities include FIFA World Cup, UEFA Champions League, Manchester City F.C., with strongest over-indexing on FIFA World Cup (3.82× the country average).

Demographically, the Juventus F.C. audience skews more male with an average age of 35.3, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.

The typical Juventus F.C. fan in Spain is more male, around 35.3 years old, with strong Risk Appetite tendencies and a notable affinity for FIFA World Cup.

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Juventus F.C. profile in Spain.

Audience size
3.2M
in Spain
Gender
34.2%
65.8% male
Age
35.3
average years
Country rank
#1134
Team in Spain
Fig. 01

Search interest · 12-month trend

-43%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Juventus F.C. fans

34.2% are female, 65.8% are male, average age 35.3.

Fig. 02

Gender split

34.2%
Female
65.8%
Male
Demographic split for Juventus F.C. audience in Spain
MetricValue
Female34.2%
Male65.8%
Average age35.3
Estimated audience size3,225,157
Fig. 03

Age distribution

Ø 35.3
average years
Age distribution of the Juventus F.C. audience in Spain
Age bracketShare%
16-1930%
20-2922%
30-3917%
40-4918%
50+13%
Fig. 04

Worldwide distribution

2.7%

of the worldwide Juventus F.C. audience comes from Spain.

Worldwide audience distribution share by country for Juventus F.C.
CountryShare
Italy15.9%
Brazil5.8%
United States5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Spain average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Juventus F.C. audience in Spain is strongest.

Fig. 05

Top regions by affinity

Juventus F.C. fans by region: top regions in Spain
#RegionReachAffinity×
01Canary Islands~200K1.46×
02Catalonia~800K1.31×
03Community of Madrid~700K1.18×
04Balearic Islands~100K1.17×
05Andalusia~700K1.16×
06Comunidad Valenciana~400K1.10×
07Region of Murcia~100K1.04×
08Castilla-La Mancha~100K1.00×
09Basque Autonomous Country~100K0.98×
10Galicia~100K0.96×
11Castile and León~100K0.92×
12Aragon~80K0.90×
13Principality of Asturias~60K0.82×
14Navarre~30K0.82×
15Extremadura~60K0.80×
16Cantabria~30K0.78×
17La Rioja~20K0.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Juventus F.C. audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Juventus F.C. audience
#·InterestCategoryAffinity×
01Manchester City F.C.Sports5.59×
02Liverpool F.C.Sports4.96×
03Manchester United F.C.Sports4.74×
04Arsenal F.C.Sports4.50×
05Premier LeagueSports4.38×
06Inter MilanSports4.34×
07EA Sports FCGames4.34×
08BundesligaSports4.33×
09Ligue 1Sports4.29×
10LiverpoolTravel & Leisure4.06×
11Chelsea F.C.Sports3.95×
12Serie ASports3.92×
13FIFA World CupSports3.82×
14Sports bettingGames3.59×
15UEFA Europa LeagueSports3.54×
16TwitchGames3.38×
17Gaming computerTechnology & Electronics3.38×
18UEFA Champions LeagueSports3.19×
19TikTokInternet & Social Media2.00×
20La LigaSports1.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Juventus F.C. audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Juventus F.C. audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.20×
Early Adopter MentalityPOWER1.19×
Social Media UsageJOY1.17×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Juventus F.C. audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.59×
TraditionCONSERVATISM0.63×
Convenience OrientationPREMIUM0.65×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Juventus F.C. have in Spain?

Juventus F.C. has an estimated audience of 3,225,157 people in Spain, concentrated in Catalonia and Andalusia.

02

What is the gender split and age of Juventus F.C. fans?

34.2% of Juventus F.C. fans are female, 65.8% are male, with an average age of 35.3 years.

03

Which brands do Juventus F.C. fans like most?

Juventus F.C. fans show strongest brand affinity for FIFA World Cup (3.82×), UEFA Champions League (3.19×), and Manchester City F.C. (5.59×) over the country average.

04

Where do Juventus F.C. fans live in Spain?

Juventus F.C. fans in Spain are most concentrated in Catalonia (reach ~800K), Andalusia (reach ~700K), and Community of Madrid (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Juventus F.C. fans also like?

Beyond Juventus F.C. itself, the audience over-indexes on UEFA Champions League (3.19×), Manchester City F.C. (5.59×), Premier League (4.38×), and Manchester United F.C. (4.74×) compared to the Spain average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Spain who actively search for Juventus F.C.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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