A data profile of the people who buy, follow and care about Chelsea F.C. in Spain — modelled from more than twelve digital signal sources. Chelsea F.C. has an estimated audience of 3,072,681 people in Spain.
The average Chelsea F.C. fan in Spain is 36.0 years old, more male, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include Arsenal F.C., Manchester City F.C., FIFA World Cup, with strongest over-indexing on Arsenal F.C. (8.77× the country average).
Demographically, the Chelsea F.C. audience skews more male with an average age of 36.0, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Chelsea F.C. fan in Spain is more male, around 36.0 years old, with strong Risk Appetite tendencies and a notable affinity for Arsenal F.C..
The key figures that characterise the Chelsea F.C. profile in Spain.
37.6% are female, 62.4% are male, average age 36.0.
| Metric | Value |
|---|---|
| Female | 37.6% |
| Male | 62.4% |
| Average age | 36.0 |
| Estimated audience size | 3,072,681 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 22% | |
| 30-39 | 17% | |
| 40-49 | 19% | |
| 50+ | 14% |
of the worldwide Chelsea F.C. audience comes from Spain.
| Country | Share |
|---|---|
| United States | 10.0% |
| United Kingdom | 9.9% |
| Brazil | 7.4% |
Where the Chelsea F.C. audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Andalusia | ~800K | 1.34× | |
| 02 | Region of Murcia | ~100K | 1.27× | |
| 03 | Catalonia | ~700K | 1.25× | |
| 04 | Canary Islands | ~200K | 1.14× | |
| 05 | Community of Madrid | ~600K | 1.08× | |
| 06 | Comunidad Valenciana | ~400K | 1.06× | |
| 07 | Castilla-La Mancha | ~100K | 1.05× | |
| 08 | Balearic Islands | ~90K | 1.03× | |
| 09 | Navarre | ~40K | 0.98× | |
| 10 | Aragon | ~80K | 0.95× | |
| 11 | Basque Autonomous Country | ~100K | 0.93× | |
| 12 | Galicia | ~100K | 0.92× | |
| 13 | Castile and León | ~100K | 0.88× | |
| 14 | Extremadura | ~60K | 0.84× | |
| 15 | Principality of Asturias | ~60K | 0.81× | |
| 16 | Cantabria | ~30K | 0.78× | |
| 17 | La Rioja | ~20K | 0.78× |
The strongest cross-interests of the Chelsea F.C. audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Leicester City F.C. | Sports | 11.08× | ||
| 02 | Aston Villa F.C. | Sports | 10.19× | ||
| 03 | Arsenal F.C. | Sports | 8.77× | ||
| 04 | Manchester City F.C. | Sports | 7.77× | ||
| 05 | Ligue 1 | Sports | 6.68× | ||
| 06 | National Women's Soccer League | Sports | 6.40× | ||
| 07 | EA Sports FC | Games | 5.83× | ||
| 08 | FIFA (video game series) | Games | 5.83× | ||
| 09 | Liverpool F.C. | Sports | 5.54× | ||
| 10 | Bundesliga | Sports | 4.92× | ||
| 11 | Manchester United F.C. | Sports | 4.81× | ||
| 12 | Premier League | Sports | 4.45× | ||
| 13 | Juventus F.C. | Sports | 4.37× | ||
| 14 | Serie A | Sports | 3.83× | ||
| 15 | Twitch | Games | 3.74× | ||
| 16 | UEFA Europa League | Sports | 3.66× | ||
| 17 | FIFA World Cup | Sports | 3.60× | ||
| 18 | UEFA Champions League | Sports | 2.84× | ||
| 19 | TikTok | Internet & Social Media | 2.26× | ||
| 20 | FC Barcelona | Sports | 1.74× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.36× | |
| Early Adopter Mentality | POWER | 1.34× | |
| Social Media Usage | JOY | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.74× | |
| DIY Mentality | THRILL | 0.74× | |
| Tradition | CONSERVATISM | 0.75× |
Chelsea F.C. has an estimated audience of 3,072,681 people in Spain, concentrated in Andalusia and Catalonia.
37.6% of Chelsea F.C. fans are female, 62.4% are male, with an average age of 36.0 years.
Chelsea F.C. fans show strongest brand affinity for Arsenal F.C. (8.77×), Manchester City F.C. (7.77×), and FIFA World Cup (3.6×) over the country average.
Chelsea F.C. fans in Spain are most concentrated in Andalusia (reach ~800K), Catalonia (reach ~700K), and Community of Madrid (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Chelsea F.C. itself, the audience over-indexes on Manchester City F.C. (7.77×), FIFA World Cup (3.6×), Premier League (4.45×), and Liverpool F.C. (5.54×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Chelsea F.C.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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