A data profile of the people who buy, follow and care about FC Barcelona in Spain — modelled from more than twelve digital signal sources. FC Barcelona has an estimated audience of 25,319,422 people in Spain.
The average FC Barcelona fan in Spain is 40.6 years old, more male, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include FIFA World Cup, Premier League, Manchester City F.C., with strongest over-indexing on FIFA World Cup (1.63× the country average).
Demographically, the FC Barcelona audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Luxury Orientation, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical FC Barcelona fan in Spain is more male, around 40.6 years old, with strong Luxury Orientation tendencies and a notable affinity for FIFA World Cup.
The key figures that characterise the FC Barcelona profile in Spain.
43.9% are female, 56.1% are male, average age 40.6.
| Metric | Value |
|---|---|
| Female | 43.9% |
| Male | 56.1% |
| Average age | 40.6 |
| Estimated audience size | 25,319,422 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 23% |
of the worldwide FC Barcelona audience comes from Spain.
| Country | Share |
|---|---|
| United States | 10.5% |
| Spain | 10.1% |
| Indonesia | 4.7% |
Where the FC Barcelona audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Catalonia | ~6.5M | 1.99× | |
| 02 | Canary Islands | ~1.5M | 1.19× | |
| 03 | Region of Murcia | ~1M | 1.08× | |
| 04 | Andalusia | ~5.5M | 1.06× | |
| 05 | Castilla-La Mancha | ~1M | 1.02× | |
| 06 | Aragon | ~700K | 1.02× | |
| 07 | Extremadura | ~600K | 1.02× | |
| 08 | Comunidad Valenciana | ~3M | 0.97× | |
| 09 | Castile and León | ~1M | 0.96× | |
| 10 | Galicia | ~1M | 0.95× | |
| 11 | Balearic Islands | ~700K | 0.94× | |
| 12 | Principality of Asturias | ~600K | 0.88× | |
| 13 | Community of Madrid | ~4M | 0.84× | |
| 14 | Navarre | ~300K | 0.82× | |
| 15 | Cantabria | ~300K | 0.76× | |
| 16 | Basque Autonomous Country | ~800K | 0.75× | |
| 17 | La Rioja | ~100K | 0.75× |
The strongest cross-interests of the FC Barcelona audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Neymar | Sports | 2.12× | ||
| 02 | Business travel | Business & Career | 1.98× | ||
| 03 | Bundesliga | Sports | 1.92× | ||
| 04 | Manchester City F.C. | Sports | 1.90× | ||
| 05 | Serie A | Sports | 1.78× | ||
| 06 | Sports betting | Games | 1.75× | ||
| 07 | Premier League | Sports | 1.74× | ||
| 08 | Liverpool F.C. | Sports | 1.74× | ||
| 09 | Gaming computer | Technology & Electronics | 1.68× | ||
| 10 | Twitch | Games | 1.67× | ||
| 11 | UEFA Europa League | Sports | 1.64× | ||
| 12 | EA Sports FC | Games | 1.64× | ||
| 13 | FIFA World Cup | Sports | 1.63× | ||
| 14 | Inter Milan | Sports | 1.63× | ||
| 15 | Expensive Taste | Business & Career | 1.60× | ||
| 16 | Manchester United F.C. | Sports | 1.57× | ||
| 17 | Juventus F.C. | Sports | 1.56× | ||
| 18 | Chelsea F.C. | Sports | 1.55× | ||
| 19 | Middle-distance running | Sports | 1.55× | ||
| 20 | Arsenal F.C. | Sports | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.08× | |
| Indulgence | JOY | 1.00× | |
| Price Sensitivity | PREMIUM | 0.97× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.73× | |
| Community Orientation | OPEN | 0.74× | |
| Tradition | CONSERVATISM | 0.74× |
FC Barcelona has an estimated audience of 25,319,422 people in Spain, concentrated in Catalonia and Andalusia.
43.9% of FC Barcelona fans are female, 56.1% are male, with an average age of 40.6 years.
FC Barcelona fans show strongest brand affinity for FIFA World Cup (1.63×), Premier League (1.74×), and Manchester City F.C. (1.9×) over the country average.
FC Barcelona fans in Spain are most concentrated in Catalonia (reach ~6.5M), Andalusia (reach ~5.5M), and Community of Madrid (reach ~4M). These three regions account for the largest share of the active audience.
Beyond FC Barcelona itself, the audience over-indexes on Premier League (1.74×), Manchester City F.C. (1.9×), UEFA Europa League (1.64×), and Serie A (1.78×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for FC Barcelona. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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