FC Barcelona Audience in Spain
FC Barcelona has an estimated audience of 25,401,851 people in Spain. 43.9% are female, 56.1% are male, average age 40.6. Top regions: Andalusia, Catalonia, Community of Madrid. Top brand affinities: Premier League, Manchester City F.C., Serie A, UEFA Europa League, Manchester United F.C..
The average FC Barcelona fan in Spain is 40.6 years old, more male, and lives primarily in Andalusia. The audience is concentrated in Andalusia, Catalonia, Community of Madrid. Top brand affinities include Premier League, Manchester City F.C., Serie A, with strongest over-indexing on Premier League (1.74× the country average). Demographically, the FC Barcelona audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Tradition, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Soccer
Demographics of FC Barcelona fans
| Metric | Value |
|---|---|
| Female | 43.9% |
| Male | 56.1% |
| Average age | 40.6 |
| Estimated audience size | 25,401,851 |
Audience persona
The typical FC Barcelona fan in Spain is more male, around 40.6 years old, with strong Tradition tendencies and a notable affinity for Premier League.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Andalusia | 6,910,086 | 1.06× |
| Catalonia | 6,525,000 | 1.99× |
| Community of Madrid | 4,685,734 | 0.84× |
| Comunidad Valenciana | 3,607,991 | 0.97× |
| Canary Islands | 1,800,000 | 1.19× |
| Galicia | 1,475,080 | 0.95× |
| Castile and León | 1,391,392 | 0.96× |
| Castilla-La Mancha | 1,377,784 | 1.02× |
| Region of Murcia | 1,235,840 | 1.08× |
| Basque Autonomous Country | 936,638 | 0.75× |
| Aragon | 895,204 | 1.02× |
| Balearic Islands | 874,858 | 0.94× |
| Extremadura | 731,062 | 1.02× |
| Principality of Asturias | 688,427 | 0.88× |
| Navarre | 340,316 | 0.82× |
| Cantabria | 316,642 | 0.76× |
| La Rioja | 162,296 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Premier League | 1.74× | Sports |
| Manchester City F.C. | 1.9× | Sports |
| Serie A | 1.78× | Sports |
| UEFA Europa League | 1.64× | Sports |
| Manchester United F.C. | 1.57× | Sports |
| Twitch | 1.67× | Games |
| Liverpool F.C. | 1.74× | Sports |
| Bundesliga | 1.92× | Sports |
| Juventus F.C. | 1.56× | Sports |
| Chelsea F.C. | 1.55× | Sports |
| Arsenal F.C. | 1.54× | Sports |
| Gaming computer | 1.68× | Technology & Electronics |
| Sports betting | 1.75× | Games |
| Expensive Taste | 1.6× | Business & Career |
| Neymar | 2.12× | Sports |
| Inter Milan | 1.63× | Sports |
| Business travel | 1.98× | Business & Career |
| Middle-distance running | 1.55× | Sports |
| Luxury Travel | 1.92× | Travel & Leisure |
| EA Sports FC | 1.64× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.07 |
| Social Media Usage | JOY | 1.03 |
| Community Orientation | OPEN | 0.99 |
| Sports Activity | POWER | 0.92 |
| Need for Security | CONSERVATISM | 0.9 |
| Healthy Lifestyle | BALANCE | 0.89 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 11.3% |
| Spain | 10.0% |
| Indonesia | 4.7% |
See FC Barcelona audiences in other countries
More Soccer audiences in Spain
- Real Madrid C.F. (49,883,926)
- La Liga (15,342,478)
- UEFA Champions League (11,793,123)
- Lamine Yamal (11,654,735)
- Sevilla FC (10,339,657)
Frequently asked questions
How many fans does FC Barcelona have in Spain?
FC Barcelona has an estimated audience of 25,401,851 people in Spain, concentrated in Andalusia and Catalonia.
What is the gender split and age of FC Barcelona fans?
43.9% of FC Barcelona fans are female, 56.1% are male, with an average age of 40.6 years.
Which brands do FC Barcelona fans like most?
FC Barcelona fans show strongest brand affinity for Premier League (1.74×), Manchester City F.C. (1.9×), and Serie A (1.78×) over the country average.
Where do FC Barcelona fans live in Spain?
FC Barcelona fans in Spain are most concentrated in Andalusia (reach 6,910,086), Catalonia (reach 6,525,000), and Community of Madrid (reach 4,685,734). These three regions account for the largest share of the active audience.
What other brands do FC Barcelona fans also like?
Beyond FC Barcelona itself, the audience over-indexes on Manchester City F.C. (1.9×), Serie A (1.78×), UEFA Europa League (1.64×), and Manchester United F.C. (1.57×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for FC Barcelona. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.