UEFA Europa League Audience in Italy
UEFA Europa League has an estimated audience of 8,869,311 people in Italy. 35.4% are female, 64.6% are male, average age 36.1. Top regions: Lazio, Lombardy, Campania. Top brand affinities: Serie A, FIFA World Cup, UEFA Champions League, Juventus F.C., A.C. Milan.
The average UEFA Europa League fan in Italy is 36.1 years old, more male, and lives primarily in Lazio. The audience is concentrated in Lazio, Lombardy, Campania. Top brand affinities include Serie A, FIFA World Cup, UEFA Champions League, with strongest over-indexing on Serie A (1.91× the country average). Demographically, the UEFA Europa League audience skews more male with an average age of 36.1, and over-indexes on personality traits such as Patriotism, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 19 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Soccer
Demographics of UEFA Europa League fans
| Metric | Value |
|---|---|
| Female | 35.4% |
| Male | 64.6% |
| Average age | 36.1 |
| Estimated audience size | 8,869,311 |
Audience persona
The typical UEFA Europa League fan in Italy is more male, around 36.1 years old, with strong Patriotism tendencies and a notable affinity for Serie A.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lazio | 2,382,547 | 2.09× |
| Lombardy | 1,713,828 | 1.05× |
| Campania | 869,782 | 0.83× |
| Tuscany | 819,215 | 1.33× |
| Emilia-Romagna | 798,343 | 1.05× |
| Piedmont | 715,908 | 1.04× |
| Veneto | 671,831 | 0.91× |
| Sicilia | 611,401 | 0.76× |
| Puglia | 570,756 | 0.89× |
| Liguria | 254,801 | 0.98× |
| Sardinia | 230,620 | 0.88× |
| Marche | 219,451 | 0.95× |
| Abruzzo | 201,089 | 0.98× |
| Friuli-Venezia Giulia | 193,591 | 1.1× |
| Umbria | 191,312 | 1.27× |
| Trentino-Alto Adige/Südtirol | 175,895 | 1× |
| Basilicata | 52,241 | 0.61× |
| Molise | 33,946 | 0.77× |
| Aosta Valley | 12,122 | 0.51× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Serie A | 1.91× | Sports |
| FIFA World Cup | 2.83× | Sports |
| UEFA Champions League | 2.89× | Sports |
| Juventus F.C. | 2.01× | Sports |
| A.C. Milan | 2.57× | Sports |
| La Gazzetta dello Sport | 2.12× | Sports |
| Tuttosport | 2.18× | Sports |
| Manchester City F.C. | 3.22× | Sports |
| Premier League | 2.41× | Sports |
| Video games | 1.62× | Games |
| Inter Milan | 1.81× | Sports |
| corriere dello sport | 2.19× | Sports |
| Liverpool F.C. | 3.2× | Sports |
| Carlos Alcaraz | 1.53× | Sports |
| Arsenal F.C. | 2.98× | Sports |
| Manchester United F.C. | 2.65× | Sports |
| La Liga | 2.69× | Sports |
| Real Madrid C.F. | 1.91× | Sports |
| Jasmine Paolini | 1.6× | Sports |
| Chelsea F.C. | 2.83× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.3 |
| LGBTQ+ Identity | OPEN | 1.24 |
| Indulgence | JOY | 1.23 |
| Luxury Orientation | PREMIUM | 1.23 |
| Risk Appetite | THRILL | 1.18 |
| Career Orientation | POWER | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 10.9% |
| United States | 8.6% |
| Germany | 8.1% |
See UEFA Europa League audiences in other countries
- UEFA Europa League — Germany
- UEFA Europa League — United States
- UEFA Europa League — United Kingdom
- UEFA Europa League — France
- UEFA Europa League — Spain
- UEFA Europa League — Brazil
- UEFA Europa League — Japan
- UEFA Europa League — South Korea
- UEFA Europa League — India
- UEFA Europa League — Canada
- UEFA Europa League — Mexico
More Soccer audiences in Italy
- Serie A (58,030,133)
- Juventus F.C. (38,280,080)
- FIFA World Cup (25,543,586)
- A.S. Roma (22,352,189)
- UEFA Champions League (21,779,750)
Frequently asked questions
How many fans does UEFA Europa League have in Italy?
UEFA Europa League has an estimated audience of 8,869,311 people in Italy, concentrated in Lazio and Lombardy.
What is the gender split and age of UEFA Europa League fans?
35.4% of UEFA Europa League fans are female, 64.6% are male, with an average age of 36.1 years.
Which brands do UEFA Europa League fans like most?
UEFA Europa League fans show strongest brand affinity for Serie A (1.91×), FIFA World Cup (2.83×), and UEFA Champions League (2.89×) over the country average.
Where do UEFA Europa League fans live in Italy?
UEFA Europa League fans in Italy are most concentrated in Lazio (reach 2,382,547), Lombardy (reach 1,713,828), and Campania (reach 869,782). These three regions account for the largest share of the active audience.
What other brands do UEFA Europa League fans also like?
Beyond UEFA Europa League itself, the audience over-indexes on FIFA World Cup (2.83×), UEFA Champions League (2.89×), Juventus F.C. (2.01×), and A.C. Milan (2.57×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for UEFA Europa League. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.