A data profile of the people who buy, follow and care about UEFA Europa League in Italy — modelled from more than twelve digital signal sources. UEFA Europa League has an estimated audience of 9,199,914 people in Italy.
The average UEFA Europa League fan in Italy is 36.1 years old, more male, and lives primarily in Lazio.
The audience is concentrated in Lazio, Lombardy, Campania.
Top brand affinities include FIFA World Cup, Serie A, UEFA Champions League, with strongest over-indexing on FIFA World Cup (2.83× the country average).
Demographically, the UEFA Europa League audience skews more male with an average age of 36.1, and over-indexes on personality traits such as Career Orientation, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 19 regions tracked by Rascasse.
The typical UEFA Europa League fan in Italy is more male, around 36.1 years old, with strong Career Orientation tendencies and a notable affinity for FIFA World Cup.
The key figures that characterise the UEFA Europa League profile in Italy.
35.4% are female, 64.6% are male, average age 36.1.
| Metric | Value |
|---|---|
| Female | 35.4% |
| Male | 64.6% |
| Average age | 36.1 |
| Estimated audience size | 9,199,914 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 17% | |
| 50+ | 16% |
of the worldwide UEFA Europa League audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 10.1% |
| United States | 7.9% |
| Germany | 7.7% |
Where the UEFA Europa League audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lazio | ~2.5M | 2.09× | |
| 02 | Tuscany | ~800K | 1.32× | |
| 03 | Umbria | ~200K | 1.25× | |
| 04 | Friuli-Venezia Giulia | ~200K | 1.10× | |
| 05 | Lombardy | ~1.5M | 1.05× | |
| 06 | Emilia-Romagna | ~800K | 1.05× | |
| 07 | Piedmont | ~700K | 1.04× | |
| 08 | Trentino-Alto Adige/Südtirol | ~200K | 1.00× | |
| 09 | Liguria | ~300K | 0.98× | |
| 10 | Abruzzo | ~200K | 0.98× | |
| 11 | Marche | ~200K | 0.95× | |
| 12 | Veneto | ~700K | 0.91× | |
| 13 | Puglia | ~600K | 0.89× | |
| 14 | Sardinia | ~200K | 0.89× | |
| 15 | Campania | ~900K | 0.84× | |
| 16 | Molise | ~40K | 0.82× | |
| 17 | Sicilia | ~600K | 0.76× | |
| 18 | Aosta Valley | ~20K | 0.69× | |
| 19 | Basilicata | ~60K | 0.68× |
The strongest cross-interests of the UEFA Europa League audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Manchester City F.C. | Sports | 3.22× | ||
| 02 | Arsenal F.C. | Sports | 2.98× | ||
| 03 | UEFA Champions League | Sports | 2.89× | ||
| 04 | FIFA World Cup | Sports | 2.83× | ||
| 05 | Chelsea F.C. | Sports | 2.83× | ||
| 06 | FC Bayern Munich | Sports | 2.75× | ||
| 07 | La Liga | Sports | 2.69× | ||
| 08 | Manchester United F.C. | Sports | 2.65× | ||
| 09 | A.C. Milan | Sports | 2.57× | ||
| 10 | Premier League | Sports | 2.41× | ||
| 11 | corriere dello sport | Sports | 2.19× | ||
| 12 | Tuttosport | Sports | 2.18× | ||
| 13 | La Gazzetta dello Sport | Sports | 2.12× | ||
| 14 | S.S. Lazio | Sports | 2.11× | ||
| 15 | Juventus F.C. | Sports | 2.01× | ||
| 16 | Serie A | Sports | 1.91× | ||
| 17 | Real Madrid C.F. | Sports | 1.91× | ||
| 18 | Inter Milan | Sports | 1.81× | ||
| 19 | Video games | Games | 1.62× | ||
| 20 | Carlos Alcaraz | Sports | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.99× | |
| Social Media Usage | JOY | 0.97× | |
| Risk Appetite | THRILL | 0.94× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.56× | |
| Community Orientation | OPEN | 0.63× | |
| DIY Mentality | THRILL | 0.64× |
UEFA Europa League has an estimated audience of 9,199,914 people in Italy, concentrated in Lazio and Lombardy.
35.4% of UEFA Europa League fans are female, 64.6% are male, with an average age of 36.1 years.
UEFA Europa League fans show strongest brand affinity for FIFA World Cup (2.83×), Serie A (1.91×), and UEFA Champions League (2.89×) over the country average.
UEFA Europa League fans in Italy are most concentrated in Lazio (reach ~2.5M), Lombardy (reach ~1.5M), and Campania (reach ~900K). These three regions account for the largest share of the active audience.
Beyond UEFA Europa League itself, the audience over-indexes on Serie A (1.91×), UEFA Champions League (2.89×), A.C. Milan (2.57×), and La Gazzetta dello Sport (2.12×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for UEFA Europa League. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.