A data profile of the people who buy, follow and care about La Gazzetta dello Sport in Italy — modelled from more than twelve digital signal sources. La Gazzetta dello Sport has an estimated audience of 17,822,214 people in Italy.
The average La Gazzetta dello Sport fan in Italy is 41.1 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Veneto, Tuscany.
Top brand affinities include FIFA World Cup, Ligue 1, Sofascore, with strongest over-indexing on FIFA World Cup (1.84× the country average).
Demographically, the La Gazzetta dello Sport audience skews more male with an average age of 41.1, and over-indexes on personality traits such as Sports Activity, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 19 regions tracked by Rascasse.
The typical La Gazzetta dello Sport fan in Italy is more male, around 41.1 years old, with strong Sports Activity tendencies and a notable affinity for FIFA World Cup.
The key figures that characterise the La Gazzetta dello Sport profile in Italy.
27.4% are female, 72.6% are male, average age 41.1.
| Metric | Value |
|---|---|
| Female | 27.4% |
| Male | 72.6% |
| Average age | 41.1 |
| Estimated audience size | 17,822,214 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 26% |
of the worldwide La Gazzetta dello Sport audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 71.8% |
| United States | 4.0% |
| Germany | 2.5% |
Where the La Gazzetta dello Sport audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Veneto | ~2M | 1.51× | |
| 02 | Tuscany | ~1.5M | 1.45× | |
| 03 | Marche | ~600K | 1.40× | |
| 04 | Liguria | ~600K | 1.20× | |
| 05 | Friuli-Venezia Giulia | ~400K | 1.18× | |
| 06 | Sardinia | ~600K | 1.17× | |
| 07 | Lombardy | ~3.5M | 1.16× | |
| 08 | Emilia-Romagna | ~1.5M | 1.13× | |
| 09 | Piedmont | ~1.5M | 1.11× | |
| 10 | Abruzzo | ~400K | 1.05× | |
| 11 | Trentino-Alto Adige/Südtirol | ~300K | 1.02× | |
| 12 | Umbria | ~200K | 0.85× | |
| 13 | Puglia | ~1M | 0.81× | |
| 14 | Sicilia | ~1M | 0.75× | |
| 15 | Molise | ~60K | 0.73× | |
| 16 | Basilicata | ~100K | 0.71× | |
| 17 | Aosta Valley | ~30K | 0.71× | |
| 18 | Lazio | ~1.5M | 0.61× | |
| 19 | Campania | ~900K | 0.46× |
The strongest cross-interests of the La Gazzetta dello Sport audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | 2. Bundesliga | Sports | 7.13× | ||
| 02 | Sofascore | Sports | 4.68× | ||
| 03 | Ligue 1 | Sports | 4.22× | ||
| 04 | Manchester City F.C. | Sports | 2.59× | ||
| 05 | UEFA Europa League | Sports | 2.28× | ||
| 06 | Bundesliga | Sports | 2.24× | ||
| 07 | Tuttosport | Sports | 2.17× | ||
| 08 | Arsenal F.C. | Sports | 2.11× | ||
| 09 | corriere dello sport | Sports | 2.03× | ||
| 10 | Chelsea F.C. | Sports | 2.00× | ||
| 11 | La Liga | Sports | 1.95× | ||
| 12 | Mobile game | Games | 1.85× | ||
| 13 | FIFA World Cup | Sports | 1.84× | ||
| 14 | S.S. Lazio | Sports | 1.77× | ||
| 15 | UEFA Champions League | Sports | 1.76× | ||
| 16 | Serie B | Sports | 1.72× | ||
| 17 | Stadio Olimpico | Sports | 1.71× | ||
| 18 | Jasmine Paolini | Sports | 1.65× | ||
| 19 | Team sport | Sports | 1.61× | ||
| 20 | A.C. Milan | Sports | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 1.10× | |
| Family Orientation | CONSERVATISM | 1.10× | |
| Patriotism | CONSERVATISM | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.78× | |
| Extroversion | THRILL | 0.80× | |
| Individualism | JOY | 0.82× |
La Gazzetta dello Sport has an estimated audience of 17,822,214 people in Italy, concentrated in Lombardy and Veneto.
27.4% of La Gazzetta dello Sport fans are female, 72.6% are male, with an average age of 41.1 years.
La Gazzetta dello Sport fans show strongest brand affinity for FIFA World Cup (1.84×), Ligue 1 (4.22×), and Sofascore (4.68×) over the country average.
La Gazzetta dello Sport fans in Italy are most concentrated in Lombardy (reach ~3.5M), Veneto (reach ~2M), and Tuscany (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond La Gazzetta dello Sport itself, the audience over-indexes on Ligue 1 (4.22×), Sofascore (4.68×), UEFA Champions League (1.76×), and Tuttosport (2.17×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for La Gazzetta dello Sport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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