La Gazzetta dello Sport Audience in Italy
La Gazzetta dello Sport has an estimated audience of 17,822,214 people in Italy. 27.4% are female, 72.6% are male, average age 41.1. Top regions: Lombardy, Veneto, Tuscany. Top brand affinities: Ligue 1, FIFA World Cup, Sofascore, UEFA Champions League, Tuttosport.
The average La Gazzetta dello Sport fan in Italy is 41.1 years old, more male, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Veneto, Tuscany. Top brand affinities include Ligue 1, FIFA World Cup, Sofascore, with strongest over-indexing on Ligue 1 (4.22× the country average). Demographically, the La Gazzetta dello Sport audience skews more male with an average age of 41.1, and over-indexes on personality traits such as Sports Activity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 19 regions tracked by Rascasse.
Category: Sports · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Audience demographics of La Gazzetta dello Sport
| Metric | Value |
|---|---|
| Female | 27.4% |
| Male | 72.6% |
| Average age | 41.1 |
| Estimated audience size | 17,822,214 |
Audience persona
The typical La Gazzetta dello Sport fan in Italy is more male, around 41.1 years old, with strong Sports Activity tendencies and a notable affinity for Ligue 1.
La Gazzetta dello Sport fans by region: top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | ~3.5M | 1.16× |
| Veneto | ~2M | 1.51× |
| Tuscany | ~1.5M | 1.45× |
| Emilia-Romagna | ~1.5M | 1.13× |
| Piedmont | ~1.5M | 1.11× |
| Lazio | ~1.5M | 0.61× |
| Sicilia | ~1M | 0.75× |
| Puglia | ~1M | 0.81× |
| Campania | ~900K | 0.46× |
| Marche | ~600K | 1.4× |
| Liguria | ~600K | 1.2× |
| Sardinia | ~600K | 1.17× |
| Abruzzo | ~400K | 1.05× |
| Friuli-Venezia Giulia | ~400K | 1.18× |
| Trentino-Alto Adige/Südtirol | ~300K | 1.02× |
| Umbria | ~200K | 0.85× |
| Basilicata | ~100K | 0.71× |
| Molise | ~60K | 0.73× |
| Aosta Valley | ~30K | 0.71× |
Top brand affinities of La Gazzetta dello Sport fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ligue 1 | 4.22× | Sports |
| FIFA World Cup | 1.84× | Sports |
| Sofascore | 4.68× | Sports |
| UEFA Champions League | 1.76× | Sports |
| Tuttosport | 2.17× | Sports |
| corriere dello sport | 2.03× | Sports |
| A.C. Milan | 1.55× | Sports |
| UEFA Europa League | 2.28× | Sports |
| Jasmine Paolini | 1.65× | Sports |
| Manchester City F.C. | 2.59× | Sports |
| Mobile game | 1.85× | Games |
| Bundesliga | 2.24× | Sports |
| Team sport | 1.61× | Sports |
| Arsenal F.C. | 2.11× | Sports |
| Liverpool F.C. | 2.14× | Sports |
| Serie B | 1.72× | Sports |
| 2. Bundesliga | 7.13× | Sports |
| La Liga | 1.95× | Sports |
| Chelsea F.C. | 2× | Sports |
| William Hill (bookmaker) | 2.13× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.1 |
| Family Orientation | CONSERVATISM | 1.1 |
| Patriotism | CONSERVATISM | 1.09 |
| Need for Security | CONSERVATISM | 1.09 |
| Social Media Usage | JOY | 1.07 |
| Early Adopter Mentality | POWER | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 71.5% |
| United States | 4.0% |
| Germany | 2.5% |
See La Gazzetta dello Sport audiences in other countries
- La Gazzetta dello Sport — Germany
- La Gazzetta dello Sport — United States
- La Gazzetta dello Sport — United Kingdom
- La Gazzetta dello Sport — France
- La Gazzetta dello Sport — Spain
- La Gazzetta dello Sport — Brazil
- La Gazzetta dello Sport — Japan
- La Gazzetta dello Sport — South Korea
- La Gazzetta dello Sport — India
- La Gazzetta dello Sport — Canada
- La Gazzetta dello Sport — Mexico
More Newspaper audiences in Italy
- La Repubblica (24,089,561)
- Corriere della Sera (24,035,604)
- Il Fatto Quotidiano (22,427,313)
- La Stampa (19,248,873)
- Il Messaggero (19,143,128)
Frequently asked questions
How many fans does La Gazzetta dello Sport have in Italy?
La Gazzetta dello Sport has an estimated audience of 17,822,214 people in Italy, concentrated in Lombardy and Veneto.
What is the gender split and age of La Gazzetta dello Sport fans?
27.4% of La Gazzetta dello Sport fans are female, 72.6% are male, with an average age of 41.1 years.
Which brands do La Gazzetta dello Sport fans like most?
La Gazzetta dello Sport fans show strongest brand affinity for Ligue 1 (4.22×), FIFA World Cup (1.84×), and Sofascore (4.68×) over the country average.
Where do La Gazzetta dello Sport fans live in Italy?
La Gazzetta dello Sport fans in Italy are most concentrated in Lombardy (reach ~3.5M), Veneto (reach ~2M), and Tuscany (reach ~1.5M). These three regions account for the largest share of the active audience.
What other brands do La Gazzetta dello Sport fans also like?
Beyond La Gazzetta dello Sport itself, the audience over-indexes on FIFA World Cup (1.84×), Sofascore (4.68×), UEFA Champions League (1.76×), and Tuttosport (2.17×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for La Gazzetta dello Sport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.