A data profile of the people who buy, follow and care about Sofascore in Italy — modelled from more than twelve digital signal sources. Sofascore has an estimated audience of 3,854,114 people in Italy.
The average Sofascore fan in Italy is 33.0 years old, more male, and lives primarily in Campania.
The audience is concentrated in Campania, Lombardy, Lazio.
Top brand affinities include FIFA Club World Cup, La Gazzetta dello Sport, Eintracht Frankfurt, with strongest over-indexing on FIFA Club World Cup (14.73× the country average).
Demographically, the Sofascore audience skews more male with an average age of 33.0, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Sofascore fan in Italy is more male, around 33.0 years old, with strong Risk Appetite tendencies and a notable affinity for FIFA Club World Cup.
The key figures that characterise the Sofascore profile in Italy.
29.1% are female, 70.9% are male, average age 33.0.
| Metric | Value |
|---|---|
| Female | 29.1% |
| Male | 70.9% |
| Average age | 33.0 |
| Estimated audience size | 3,854,114 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 37% | |
| 20-29 | 22% | |
| 30-39 | 16% | |
| 40-49 | 14% | |
| 50+ | 11% |
of the worldwide Sofascore audience comes from Italy.
| Country | Share |
|---|---|
| Brazil | 19.7% |
| Italy | 6.0% |
| Democratic Republic of the Congo | 4.4% |
Where the Sofascore audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Campania | ~800K | 2.08× | |
| 02 | Puglia | ~400K | 1.83× | |
| 03 | Calabria | ~200K | 1.45× | |
| 04 | Sicilia | ~400K | 1.35× | |
| 05 | Lazio | ~500K | 1.22× | |
| 06 | Abruzzo | ~90K | 1.15× | |
| 07 | Basilicata | ~40K | 1.12× | |
| 08 | Umbria | ~60K | 1.03× | |
| 09 | Lombardy | ~600K | 0.95× | |
| 10 | Marche | ~80K | 0.92× | |
| 11 | Emilia-Romagna | ~200K | 0.84× | |
| 12 | Piedmont | ~200K | 0.83× | |
| 13 | Molise | ~10K | 0.82× | |
| 14 | Tuscany | ~200K | 0.79× | |
| 15 | Liguria | ~70K | 0.69× | |
| 16 | Veneto | ~200K | 0.68× | |
| 17 | Trentino-Alto Adige/Südtirol | ~40K | 0.67× | |
| 18 | Sardinia | ~70K | 0.66× | |
| 19 | Friuli-Venezia Giulia | ~40K | 0.66× | |
| 20 | Aosta Valley | ~5K | 0.52× |
The strongest cross-interests of the Sofascore audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | FC Augsburg | Sports | 50.13× | ||
| 02 | SC Freiburg | Sports | 44.21× | ||
| 03 | 1. FC Union Berlin | Sports | 41.82× | ||
| 04 | Eintracht Frankfurt | Sports | 33.57× | ||
| 05 | Hamburger SV | Sports | 26.91× | ||
| 06 | DFB-Pokal | Sports | 26.28× | ||
| 07 | UEFA Super Cup | Sports | 22.86× | ||
| 08 | VfL Wolfsburg | Sports | 20.61× | ||
| 09 | 2. Bundesliga | Sports | 19.88× | ||
| 10 | FIFA Club World Cup | Sports | 14.73× | ||
| 11 | Everton F.C. | Sports | 8.60× | ||
| 12 | Borussia Dortmund | Sports | 8.22× | ||
| 13 | FC Bayern Munich | Sports | 7.36× | ||
| 14 | Coppa Italia | Sports | 6.69× | ||
| 15 | US Open (tennis) | Sports | 5.92× | ||
| 16 | Brazil national football team | Sports | 5.66× | ||
| 17 | La Gazzetta dello Sport | Sports | 4.68× | ||
| 18 | Bundesliga | Sports | 4.26× | ||
| 19 | Italy national football team | Sports | 3.74× | ||
| 20 | FIFA World Cup | Sports | 2.14× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.67× | |
| Early Adopter Mentality | POWER | 1.27× | |
| Sports Activity | POWER | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.55× | |
| Quality Awareness | PREMIUM | 0.62× | |
| Patriotism | CONSERVATISM | 0.66× |
Sofascore has an estimated audience of 3,854,114 people in Italy, concentrated in Campania and Lombardy.
29.1% of Sofascore fans are female, 70.9% are male, with an average age of 33.0 years.
Sofascore fans show strongest brand affinity for FIFA Club World Cup (14.73×), La Gazzetta dello Sport (4.68×), and Eintracht Frankfurt (33.57×) over the country average.
Sofascore fans in Italy are most concentrated in Campania (reach ~800K), Lombardy (reach ~600K), and Lazio (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Sofascore itself, the audience over-indexes on La Gazzetta dello Sport (4.68×), Eintracht Frankfurt (33.57×), FC Bayern Munich (7.36×), and SC Freiburg (44.21×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Sofascore. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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