A data profile of the people who buy, follow and care about Stadio Olimpico in Italy — modelled from more than twelve digital signal sources. Stadio Olimpico has an estimated audience of 6,805,788 people in Italy.
The average Stadio Olimpico fan in Italy is 39.2 years old, more male, and lives primarily in Lazio.
The audience is concentrated in Lazio, Lombardy, Campania.
Top brand affinities include S.S. Lazio, Serie A, Stadium, with strongest over-indexing on S.S. Lazio (12.83× the country average).
Demographically, the Stadio Olimpico audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Career Orientation, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 19 regions tracked by Rascasse.
The typical Stadio Olimpico fan in Italy is more male, around 39.2 years old, with strong Career Orientation tendencies and a notable affinity for S.S. Lazio.
The key figures that characterise the Stadio Olimpico profile in Italy.
33.2% are female, 66.8% are male, average age 39.2.
| Metric | Value |
|---|---|
| Female | 33.2% |
| Male | 66.8% |
| Average age | 39.2 |
| Estimated audience size | 6,805,788 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 20% |
of the worldwide Stadio Olimpico audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 93.8% |
| United Kingdom | 1.3% |
| United States | 0.8% |
Where the Stadio Olimpico audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lazio | ~3.5M | 7.03× | |
| 02 | Umbria | ~70K | 1.01× | |
| 03 | Abruzzo | ~90K | 0.91× | |
| 04 | Aosta Valley | ~9K | 0.83× | |
| 05 | Molise | ~20K | 0.82× | |
| 06 | Marche | ~90K | 0.81× | |
| 07 | Puglia | ~200K | 0.80× | |
| 08 | Campania | ~400K | 0.78× | |
| 09 | Tuscany | ~200K | 0.78× | |
| 10 | Lombardy | ~600K | 0.77× | |
| 11 | Calabria | ~100K | 0.76× | |
| 12 | Piedmont | ~200K | 0.70× | |
| 13 | Sardinia | ~80K | 0.66× | |
| 14 | Sicilia | ~200K | 0.64× | |
| 15 | Emilia-Romagna | ~200K | 0.64× | |
| 16 | Veneto | ~200K | 0.61× | |
| 17 | Liguria | ~80K | 0.61× | |
| 18 | Trentino-Alto Adige/Südtirol | ~50K | 0.60× | |
| 19 | Friuli-Venezia Giulia | ~50K | 0.60× |
The strongest cross-interests of the Stadio Olimpico audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | S.S. Lazio | Sports | 12.83× | ||
| 02 | Stadium | Sports | 7.90× | ||
| 03 | Everton F.C. | Sports | 7.82× | ||
| 04 | Leicester City F.C. | Sports | 5.41× | ||
| 05 | Empoli F.C. | Sports | 5.12× | ||
| 06 | FIFA Club World Cup | Sports | 4.56× | ||
| 07 | FC Bayern Munich | Sports | 4.17× | ||
| 08 | Bologna F.C. 1909 | Sports | 3.81× | ||
| 09 | Borussia Dortmund | Sports | 3.71× | ||
| 10 | La Liga | Sports | 2.57× | ||
| 11 | corriere dello sport | Sports | 2.56× | ||
| 12 | UEFA Europa League | Sports | 2.08× | ||
| 13 | FIFA World Cup | Sports | 2.02× | ||
| 14 | UEFA Champions League | Sports | 1.83× | ||
| 15 | Tuttosport | Sports | 1.81× | ||
| 16 | Como 1907 | Sports | 1.79× | ||
| 17 | Premier League | Sports | 1.79× | ||
| 18 | La Gazzetta dello Sport | Sports | 1.71× | ||
| 19 | Serie A | Sports | 1.69× | ||
| 20 | A.C. Milan | Sports | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.31× | |
| Risk Appetite | THRILL | 1.29× | |
| Patriotism | CONSERVATISM | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.66× | |
| DIY Mentality | THRILL | 0.67× | |
| Mindfulness | BALANCE | 0.69× |
Stadio Olimpico has an estimated audience of 6,805,788 people in Italy, concentrated in Lazio and Lombardy.
33.2% of Stadio Olimpico fans are female, 66.8% are male, with an average age of 39.2 years.
Stadio Olimpico fans show strongest brand affinity for S.S. Lazio (12.83×), Serie A (1.69×), and Stadium (7.9×) over the country average.
Stadio Olimpico fans in Italy are most concentrated in Lazio (reach ~3.5M), Lombardy (reach ~600K), and Campania (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Stadio Olimpico itself, the audience over-indexes on Serie A (1.69×), Stadium (7.9×), FIFA World Cup (2.02×), and FC Bayern Munich (4.17×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Stadio Olimpico. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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