A data profile of the people who buy, follow and care about La Liga in Italy — modelled from more than twelve digital signal sources. La Liga has an estimated audience of 5,920,810 people in Italy.
The average La Liga fan in Italy is 34.4 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Jannik Sinner, FIFA World Cup, Serie A, with strongest over-indexing on Jannik Sinner (2× the country average).
Demographically, the La Liga audience skews more male with an average age of 34.4, and over-indexes on personality traits such as Career Orientation, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical La Liga fan in Italy is more male, around 34.4 years old, with strong Career Orientation tendencies and a notable affinity for Jannik Sinner.
The key figures that characterise the La Liga profile in Italy.
36.8% are female, 63.2% are male, average age 34.4.
| Metric | Value |
|---|---|
| Female | 36.8% |
| Male | 63.2% |
| Average age | 34.4 |
| Estimated audience size | 5,920,810 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 16% | |
| 50+ | 13% |
of the worldwide La Liga audience comes from Italy.
| Country | Share |
|---|---|
| Spain | 11.5% |
| United States | 6.8% |
| Brazil | 5.7% |
Where the La Liga audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Trentino-Alto Adige/Südtirol | ~200K | 1.73× | |
| 02 | Lombardy | ~1.5M | 1.49× | |
| 03 | Veneto | ~600K | 1.32× | |
| 04 | Piedmont | ~600K | 1.27× | |
| 05 | Lazio | ~900K | 1.25× | |
| 06 | Emilia-Romagna | ~600K | 1.22× | |
| 07 | Friuli-Venezia Giulia | ~100K | 1.22× | |
| 08 | Liguria | ~200K | 1.18× | |
| 09 | Tuscany | ~500K | 1.17× | |
| 10 | Campania | ~700K | 0.99× | |
| 11 | Sardinia | ~200K | 0.92× | |
| 12 | Puglia | ~400K | 0.88× | |
| 13 | Marche | ~100K | 0.88× | |
| 14 | Umbria | ~80K | 0.86× | |
| 15 | Sicilia | ~400K | 0.80× | |
| 16 | Abruzzo | ~100K | 0.79× | |
| 17 | Calabria | ~100K | 0.71× | |
| 18 | Basilicata | ~40K | 0.67× | |
| 19 | Aosta Valley | ~9K | 0.58× | |
| 20 | Molise | ~20K | 0.54× |
The strongest cross-interests of the La Liga audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Manchester City F.C. | Sports | 4.08× | ||
| 02 | FC Bayern Munich | Sports | 3.50× | ||
| 03 | UEFA Europa League | Sports | 3.21× | ||
| 04 | FIFA World Cup | Sports | 2.83× | ||
| 05 | Premier League | Sports | 2.75× | ||
| 06 | Tuttosport | Sports | 2.71× | ||
| 07 | corriere dello sport | Sports | 2.52× | ||
| 08 | UEFA Champions League | Sports | 2.41× | ||
| 09 | A.C. Milan | Sports | 2.40× | ||
| 10 | La Gazzetta dello Sport | Sports | 2.33× | ||
| 11 | Juventus F.C. | Sports | 2.25× | ||
| 12 | Carlos Alcaraz | Sports | 2.03× | ||
| 13 | Jannik Sinner | Sports | 2.00× | ||
| 14 | Serie A | Sports | 1.89× | ||
| 15 | Video games | Games | 1.87× | ||
| 16 | Shoes | Fashion & Accessoires | 1.81× | ||
| 17 | Food | Food & Beverages | 1.73× | ||
| 18 | Beauty | Beauty & Wellness | 1.63× | ||
| 19 | Clothing | Fashion & Accessoires | 1.52× | ||
| 20 | Games | Games | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.38× | |
| Risk Appetite | THRILL | 1.15× | |
| Sports Activity | POWER | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.67× | |
| DIY Mentality | THRILL | 0.72× | |
| Creativity | OPEN | 0.76× |
La Liga has an estimated audience of 5,920,810 people in Italy, concentrated in Lombardy and Lazio.
36.8% of La Liga fans are female, 63.2% are male, with an average age of 34.4 years.
La Liga fans show strongest brand affinity for Jannik Sinner (2×), FIFA World Cup (2.83×), and Serie A (1.89×) over the country average.
La Liga fans in Italy are most concentrated in Lombardy (reach ~1.5M), Lazio (reach ~900K), and Campania (reach ~700K). These three regions account for the largest share of the active audience.
Beyond La Liga itself, the audience over-indexes on FIFA World Cup (2.83×), Serie A (1.89×), UEFA Champions League (2.41×), and A.C. Milan (2.4×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for La Liga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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