A data profile of the people who buy, follow and care about Tuttosport in Italy — modelled from more than twelve digital signal sources. Tuttosport has an estimated audience of 13,867,578 people in Italy.
The average Tuttosport fan in Italy is 42.3 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Sicilia, Piedmont.
Top brand affinities include Jannik Sinner, corriere dello sport, FIFA World Cup, with strongest over-indexing on Jannik Sinner (1.8× the country average).
Demographically, the Tuttosport audience skews more male with an average age of 42.3, and over-indexes on personality traits such as Sports Activity, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Tuttosport fan in Italy is more male, around 42.3 years old, with strong Sports Activity tendencies and a notable affinity for Jannik Sinner.
The key figures that characterise the Tuttosport profile in Italy.
24.0% are female, 76.0% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 24.0% |
| Male | 76.0% |
| Average age | 42.3 |
| Estimated audience size | 13,867,578 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 28% |
of the worldwide Tuttosport audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 76.3% |
| Switzerland | 3.0% |
| Belgium | 3.0% |
Where the Tuttosport audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Piedmont | ~1.5M | 1.50× | |
| 02 | Calabria | ~600K | 1.46× | |
| 03 | Sicilia | ~1.5M | 1.29× | |
| 04 | Marche | ~400K | 1.21× | |
| 05 | Puglia | ~1M | 1.18× | |
| 06 | Abruzzo | ~400K | 1.18× | |
| 07 | Molise | ~80K | 1.17× | |
| 08 | Basilicata | ~100K | 1.08× | |
| 09 | Tuscany | ~1M | 1.07× | |
| 10 | Sardinia | ~400K | 1.05× | |
| 11 | Umbria | ~200K | 1.04× | |
| 12 | Lombardy | ~2M | 0.88× | |
| 13 | Lazio | ~1.5M | 0.84× | |
| 14 | Emilia-Romagna | ~900K | 0.82× | |
| 15 | Veneto | ~900K | 0.78× | |
| 16 | Liguria | ~300K | 0.77× | |
| 17 | Aosta Valley | ~30K | 0.74× | |
| 18 | Campania | ~1M | 0.69× | |
| 19 | Trentino-Alto Adige/Südtirol | ~200K | 0.66× | |
| 20 | Friuli-Venezia Giulia | ~200K | 0.60× |
The strongest cross-interests of the Tuttosport audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | corriere dello sport | Sports | 4.80× | ||
| 02 | Juventus Stadium | Sports | 4.28× | ||
| 03 | Ligue 1 | Sports | 3.53× | ||
| 04 | William Hill (bookmaker) | Games | 3.37× | ||
| 05 | UEFA Europa League | Sports | 3.17× | ||
| 06 | Serie B | Sports | 2.81× | ||
| 07 | Manchester City F.C. | Sports | 2.77× | ||
| 08 | UEFA Champions League | Sports | 2.49× | ||
| 09 | Team sport | Sports | 2.49× | ||
| 10 | FIFA World Cup | Sports | 2.38× | ||
| 11 | Telegram | Internet & Social Media | 2.37× | ||
| 12 | Juventus F.C. | Sports | 2.29× | ||
| 13 | La Gazzetta dello Sport | Sports | 2.26× | ||
| 14 | Mobile game | Games | 2.11× | ||
| 15 | A.C. Milan | Sports | 2.09× | ||
| 16 | Jasmine Paolini | Sports | 2.05× | ||
| 17 | Carlos Alcaraz | Sports | 1.83× | ||
| 18 | Jannik Sinner | Sports | 1.80× | ||
| 19 | Como 1907 | Sports | 1.74× | ||
| 20 | Serie A | Sports | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 1.14× | |
| Early Adopter Mentality | POWER | 1.10× | |
| Need for Security | CONSERVATISM | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.59× | |
| Mindfulness | BALANCE | 0.69× | |
| Individualism | JOY | 0.69× |
Tuttosport has an estimated audience of 13,867,578 people in Italy, concentrated in Lombardy and Sicilia.
24.0% of Tuttosport fans are female, 76.0% are male, with an average age of 42.3 years.
Tuttosport fans show strongest brand affinity for Jannik Sinner (1.8×), corriere dello sport (4.8×), and FIFA World Cup (2.38×) over the country average.
Tuttosport fans in Italy are most concentrated in Lombardy (reach ~2M), Sicilia (reach ~1.5M), and Piedmont (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Tuttosport itself, the audience over-indexes on corriere dello sport (4.8×), FIFA World Cup (2.38×), Serie A (1.58×), and UEFA Champions League (2.49×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Tuttosport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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