Tuttosport Audience in Italy
Tuttosport has an estimated audience of 13,867,578 people in Italy. 24.0% are female, 76.0% are male, average age 42.3. Top regions: Lombardy, Sicilia, Piedmont. Top brand affinities: Jannik Sinner, corriere dello sport, Serie A, FIFA World Cup, UEFA Champions League.
The average Tuttosport fan in Italy is 42.3 years old, more male, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Sicilia, Piedmont. Top brand affinities include Jannik Sinner, corriere dello sport, Serie A, with strongest over-indexing on Jannik Sinner (1.8× the country average). Demographically, the Tuttosport audience skews more male with an average age of 42.3, and over-indexes on personality traits such as Sports Activity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Sports · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Audience demographics of Tuttosport
| Metric | Value |
|---|---|
| Female | 24.0% |
| Male | 76.0% |
| Average age | 42.3 |
| Estimated audience size | 13,867,578 |
Audience persona
The typical Tuttosport fan in Italy is more male, around 42.3 years old, with strong Sports Activity tendencies and a notable affinity for Jannik Sinner.
Tuttosport fans by region: top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | ~2M | 0.88× |
| Sicilia | ~1.5M | 1.29× |
| Piedmont | ~1.5M | 1.5× |
| Lazio | ~1.5M | 0.84× |
| Puglia | ~1M | 1.18× |
| Campania | ~1M | 0.69× |
| Tuscany | ~1M | 1.07× |
| Emilia-Romagna | ~900K | 0.82× |
| Veneto | ~900K | 0.78× |
| Calabria | ~600K | 1.46× |
| Marche | ~400K | 1.21× |
| Sardinia | ~400K | 1.05× |
| Abruzzo | ~400K | 1.18× |
| Liguria | ~300K | 0.77× |
| Umbria | ~200K | 1.04× |
| Trentino-Alto Adige/Südtirol | ~200K | 0.66× |
| Friuli-Venezia Giulia | ~200K | 0.6× |
| Basilicata | ~100K | 1.08× |
| Molise | ~80K | 1.17× |
| Aosta Valley | ~30K | 0.74× |
Top brand affinities of Tuttosport fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jannik Sinner | 1.8× | Sports |
| corriere dello sport | 4.8× | Sports |
| Serie A | 1.58× | Sports |
| FIFA World Cup | 2.38× | Sports |
| UEFA Champions League | 2.49× | Sports |
| Juventus F.C. | 2.29× | Sports |
| UEFA Europa League | 3.17× | Sports |
| La Gazzetta dello Sport | 2.26× | Sports |
| A.C. Milan | 2.09× | Sports |
| Carlos Alcaraz | 1.83× | Sports |
| Jasmine Paolini | 2.05× | Sports |
| Team sport | 2.49× | Sports |
| Serie B | 2.81× | Sports |
| Ligue 1 | 3.53× | Sports |
| Juventus Stadium | 4.28× | Sports |
| Mobile game | 2.11× | Games |
| Manchester City F.C. | 2.77× | Sports |
| William Hill (bookmaker) | 3.37× | Games |
| Telegram | 2.37× | Internet & Social Media |
| Torino F.C. | 3.06× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.14 |
| Early Adopter Mentality | POWER | 1.1 |
| Need for Security | CONSERVATISM | 1.1 |
| Social Media Usage | JOY | 1.08 |
| Risk Appetite | THRILL | 1.06 |
| Luxury Orientation | PREMIUM | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 76.0% |
| Switzerland | 3.1% |
| Belgium | 2.9% |
See Tuttosport audiences in other countries
More Newspaper audiences in Italy
- La Repubblica (24,089,561)
- Corriere della Sera (24,035,604)
- Il Fatto Quotidiano (22,427,313)
- La Stampa (19,248,873)
- Il Messaggero (19,143,128)
Frequently asked questions
How many fans does Tuttosport have in Italy?
Tuttosport has an estimated audience of 13,867,578 people in Italy, concentrated in Lombardy and Sicilia.
What is the gender split and age of Tuttosport fans?
24.0% of Tuttosport fans are female, 76.0% are male, with an average age of 42.3 years.
Which brands do Tuttosport fans like most?
Tuttosport fans show strongest brand affinity for Jannik Sinner (1.8×), corriere dello sport (4.8×), and Serie A (1.58×) over the country average.
Where do Tuttosport fans live in Italy?
Tuttosport fans in Italy are most concentrated in Lombardy (reach ~2M), Sicilia (reach ~1.5M), and Piedmont (reach ~1.5M). These three regions account for the largest share of the active audience.
What other brands do Tuttosport fans also like?
Beyond Tuttosport itself, the audience over-indexes on corriere dello sport (4.8×), Serie A (1.58×), FIFA World Cup (2.38×), and UEFA Champions League (2.49×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Tuttosport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.