A data profile of the people who buy, follow and care about Telegram in Italy — modelled from more than twelve digital signal sources. Telegram has an estimated audience of 7,702,597 people in Italy.
The average Telegram fan in Italy is 42.2 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Campania, Lazio.
Top brand affinities include Avast!, SuperEnalotto, WhatsApp, with strongest over-indexing on Avast! (22.98× the country average).
Demographically, the Telegram audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Risk Appetite, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Telegram fan in Italy is more male, around 42.2 years old, with strong Risk Appetite tendencies and a notable affinity for Avast!.
The key figures that characterise the Telegram profile in Italy.
37.9% are female, 62.1% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 37.9% |
| Male | 62.1% |
| Average age | 42.2 |
| Estimated audience size | 7,702,597 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 20% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 23% |
of the worldwide Telegram audience comes from Italy.
| Country | Share |
|---|---|
| China | 21.6% |
| Brazil | 4.4% |
| Italy | 3.4% |
Where the Telegram audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Campania | ~1.5M | 1.46× | |
| 02 | Puglia | ~700K | 1.35× | |
| 03 | Sicilia | ~900K | 1.33× | |
| 04 | Piedmont | ~700K | 1.21× | |
| 05 | Calabria | ~300K | 1.16× | |
| 06 | Veneto | ~700K | 1.11× | |
| 07 | Lazio | ~1M | 1.09× | |
| 08 | Emilia-Romagna | ~700K | 1.04× | |
| 09 | Lombardy | ~1.5M | 1.02× | |
| 10 | Marche | ~200K | 1.02× | |
| 11 | Tuscany | ~500K | 0.96× | |
| 12 | Abruzzo | ~200K | 0.95× | |
| 13 | Umbria | ~100K | 0.93× | |
| 14 | Friuli-Venezia Giulia | ~100K | 0.90× | |
| 15 | Sardinia | ~200K | 0.89× | |
| 16 | Liguria | ~200K | 0.88× | |
| 17 | Basilicata | ~60K | 0.84× | |
| 18 | Trentino-Alto Adige/Südtirol | ~100K | 0.76× | |
| 19 | Molise | ~20K | 0.68× | |
| 20 | Aosta Valley | ~9K | 0.45× |
The strongest cross-interests of the Telegram audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Avast! | Technology & Electronics | 22.98× | ||
| 02 | PiCK UP! | Food & Beverages | 11.97× | ||
| 03 | Google Earth | Internet & Social Media | 5.51× | ||
| 04 | Bwin | Games | 3.95× | ||
| 05 | corriere dello sport | Sports | 2.49× | ||
| 06 | SuperEnalotto | Games | 2.41× | ||
| 07 | Online chat | Technology & Electronics | 2.25× | ||
| 08 | Internet & Social Media | 1.85× | |||
| 09 | Il Giornale | News | 1.80× | ||
| 10 | La Stampa | News | 1.79× | ||
| 11 | Tuttosport | Sports | 1.77× | ||
| 12 | Corriere della Sera | News | 1.71× | ||
| 13 | Singer-songwriter | Music & Radio | 1.69× | ||
| 14 | Subito.it | Shopping | 1.68× | ||
| 15 | Poste italiane | Business & Career | 1.66× | ||
| 16 | La Gazzetta dello Sport | Sports | 1.65× | ||
| 17 | UniCredit | Business & Career | 1.65× | ||
| 18 | La Repubblica | News | 1.64× | ||
| 19 | Il Fatto Quotidiano | News | 1.55× | ||
| 20 | Catholic Church | Politics & Society | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 2.17× | |
| Need for Security | CONSERVATISM | 1.90× | |
| Patriotism | CONSERVATISM | 1.68× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.97× | |
| Healthy Lifestyle | BALANCE | 1.05× | |
| Pet Ownership | JOY | 1.05× |
Telegram has an estimated audience of 7,702,597 people in Italy, concentrated in Lombardy and Campania.
37.9% of Telegram fans are female, 62.1% are male, with an average age of 42.2 years.
Telegram fans show strongest brand affinity for Avast! (22.98×), SuperEnalotto (2.41×), and WhatsApp (1.85×) over the country average.
Telegram fans in Italy are most concentrated in Lombardy (reach ~1.5M), Campania (reach ~1.5M), and Lazio (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Telegram itself, the audience over-indexes on SuperEnalotto (2.41×), WhatsApp (1.85×), corriere dello sport (2.49×), and Corriere della Sera (1.71×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Telegram. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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