A data profile of the people who buy, follow and care about Telegram in Spain — modelled from more than twelve digital signal sources. Telegram has an estimated audience of 4,971,825 people in Spain.
The average Telegram fan in Spain is 44.0 years old, balanced, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include Online chat, AliExpress, Video games, with strongest over-indexing on Online chat (4.61× the country average).
Demographically, the Telegram audience skews balanced with an average age of 44.0, and over-indexes on personality traits such as Need for Security, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Telegram fan in Spain is balanced, around 44.0 years old, with strong Need for Security tendencies and a notable affinity for Online chat.
The key figures that characterise the Telegram profile in Spain.
46.5% are female, 53.5% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 46.5% |
| Male | 53.5% |
| Average age | 44.0 |
| Estimated audience size | 4,971,825 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 30% |
Where the Telegram audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Region of Murcia | ~200K | 1.33× | |
| 02 | Comunidad Valenciana | ~700K | 1.19× | |
| 03 | Castilla-La Mancha | ~200K | 1.17× | |
| 04 | Extremadura | ~100K | 1.16× | |
| 05 | Andalusia | ~1M | 1.15× | |
| 06 | Aragon | ~100K | 1.07× | |
| 07 | Principality of Asturias | ~100K | 1.03× | |
| 08 | Community of Madrid | ~800K | 0.99× | |
| 09 | Catalonia | ~900K | 0.98× | |
| 10 | Castile and León | ~200K | 0.98× | |
| 11 | Cantabria | ~60K | 0.90× | |
| 12 | La Rioja | ~30K | 0.90× | |
| 13 | Galicia | ~200K | 0.89× | |
| 14 | Canary Islands | ~200K | 0.84× | |
| 15 | Basque Autonomous Country | ~200K | 0.84× | |
| 16 | Navarre | ~50K | 0.83× | |
| 17 | Balearic Islands | ~100K | 0.75× |
The strongest cross-interests of the Telegram audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Emmy Rossum | Movies & TV | 13.33× | ||
| 02 | Online chat | Technology & Electronics | 4.61× | ||
| 03 | Girona FC | Sports | 2.47× | ||
| 04 | Real Sociedad | Sports | 1.94× | ||
| 05 | Škoda Auto | Cars & Mobility | 1.89× | ||
| 06 | Loterías y Apuestas del Estado | Games | 1.81× | ||
| 07 | AliExpress | Shopping | 1.70× | ||
| 08 | ABC | Movies & TV | 1.67× | ||
| 09 | Banco Sabadell | Business & Career | 1.64× | ||
| 10 | Bankinter | Business & Career | 1.62× | ||
| 11 | Marca (newspaper) | News | 1.59× | ||
| 12 | Canada | Travel & Leisure | 1.58× | ||
| 13 | IBEX 35 | Business & Career | 1.57× | ||
| 14 | Video games | Games | 1.55× | ||
| 15 | Mobile app | Technology & Electronics | 1.55× | ||
| 16 | La Caixa | Business & Career | 1.55× | ||
| 17 | Coupons | Shopping | 1.53× | ||
| 18 | Sevilla FC | Sports | 1.52× | ||
| 19 | Caixabank | Business & Career | 1.52× | ||
| 20 | Sabadell | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.63× | |
| Career Orientation | POWER | 1.47× | |
| Risk Appetite | THRILL | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.98× | |
| Pet Ownership | JOY | 0.99× | |
| Travelling | THRILL | 1.06× |
Telegram has an estimated audience of 4,971,825 people in Spain, concentrated in Andalusia and Catalonia.
46.5% of Telegram fans are female, 53.5% are male, with an average age of 44.0 years.
Telegram fans show strongest brand affinity for Online chat (4.61×), AliExpress (1.7×), and Video games (1.55×) over the country average.
Telegram fans in Spain are most concentrated in Andalusia (reach ~1M), Catalonia (reach ~900K), and Community of Madrid (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Telegram itself, the audience over-indexes on AliExpress (1.7×), Video games (1.55×), Sabadell (1.51×), and Canada (1.58×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Telegram. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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