Telegram Audience in Spain
Telegram has an estimated audience of 5,001,915 people in Spain. 46.5% are female, 53.5% are male, average age 44.0. Top regions: Andalusia, Catalonia, Community of Madrid. Top brand affinities: Singer-songwriter, Fine-art photography, Ouigo, Wildlife photography, MSN.
The average Telegram fan in Spain is 44.0 years old, balanced, and lives primarily in Andalusia. The audience is concentrated in Andalusia, Catalonia, Community of Madrid. Top brand affinities include Singer-songwriter, Fine-art photography, Ouigo, with strongest over-indexing on Singer-songwriter (7.96× the country average). Demographically, the Telegram audience skews balanced with an average age of 44.0, and over-indexes on personality traits such as Travelling, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Communication
Demographics of Telegram fans
| Metric | Value |
|---|---|
| Female | 46.5% |
| Male | 53.5% |
| Average age | 44.0 |
| Estimated audience size | 5,001,915 |
Audience persona
The typical Telegram fan in Spain is balanced, around 44.0 years old, with strong Travelling tendencies and a notable affinity for Singer-songwriter.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Andalusia | 1,403,113 | 1.15× |
| Catalonia | 1,094,588 | 0.98× |
| Community of Madrid | 1,034,303 | 0.99× |
| Comunidad Valenciana | 830,280 | 1.19× |
| Castilla-La Mancha | 293,069 | 1.17× |
| Region of Murcia | 284,176 | 1.34× |
| Castile and León | 266,258 | 0.98× |
| Canary Islands | 261,090 | 0.84× |
| Galicia | 258,232 | 0.89× |
| Basque Autonomous Country | 195,668 | 0.84× |
| Aragon | 174,613 | 1.07× |
| Extremadura | 155,027 | 1.16× |
| Principality of Asturias | 150,059 | 1.03× |
| Balearic Islands | 129,937 | 0.75× |
| Cantabria | 70,611 | 0.9× |
| Navarre | 64,195 | 0.83× |
| La Rioja | 36,249 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Singer-songwriter | 7.96× | Music & Radio |
| Fine-art photography | 7.83× | Technology & Electronics |
| Ouigo | 6.02× | Cars & Mobility |
| Wildlife photography | 6.5× | Technology & Electronics |
| MSN | 3.68× | News |
| Sports nutrition | 7.93× | Food & Beverages |
| ghd | 10.58× | Beauty & Wellness |
| Borussia Dortmund | 6.58× | Sports |
| Lunch | 3.77× | Food & Beverages |
| FC Bayern Munich | 2.12× | Sports |
| Oncology | 5.64× | Health |
| Travel photography | 2.93× | Technology & Electronics |
| TripAdvisor | 2.67× | Travel & Leisure |
| Aldi | 2.11× | Shopping |
| Master of Business Administration | 3.61× | Business & Career |
| Primeira Liga | 10.7× | Sports |
| Julio Iglesias | 1.94× | Music & Radio |
| Getty Images | 10.36× | Technology & Electronics |
| Kundalini yoga | 4× | Health |
| Girona | 2.46× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.57 |
| Social Media Usage | JOY | 1.43 |
| Indulgence | JOY | 1.28 |
| LGBTQ+ Identity | OPEN | 1.27 |
| Need for Security | CONSERVATISM | 1.27 |
| Design Affinity | PREMIUM | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 22.3% |
| Brazil | 4.6% |
| Italy | 3.5% |
See Telegram audiences in other countries
More Communication audiences in Spain
Frequently asked questions
How many fans does Telegram have in Spain?
Telegram has an estimated audience of 5,001,915 people in Spain, concentrated in Andalusia and Catalonia.
What is the gender split and age of Telegram fans?
46.5% of Telegram fans are female, 53.5% are male, with an average age of 44.0 years.
Which brands do Telegram fans like most?
Telegram fans show strongest brand affinity for Singer-songwriter (7.96×), Fine-art photography (7.83×), and Ouigo (6.02×) over the country average.
Where do Telegram fans live in Spain?
Telegram fans in Spain are most concentrated in Andalusia (reach 1,403,113), Catalonia (reach 1,094,588), and Community of Madrid (reach 1,034,303). These three regions account for the largest share of the active audience.
What other brands do Telegram fans also like?
Beyond Telegram itself, the audience over-indexes on Fine-art photography (7.83×), Ouigo (6.02×), Wildlife photography (6.5×), and MSN (3.68×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Telegram. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.