A data profile of the people who buy, follow and care about Online chat in Spain — modelled from more than twelve digital signal sources. Online chat has an estimated audience of 2,599,001 people in Spain.
The average Online chat fan in Spain is 45.0 years old, balanced, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Community of Madrid, Andalusia.
Top brand affinities include BBVA, Badoo, WhatsApp, with strongest over-indexing on BBVA (1.65× the country average).
Demographically, the Online chat audience skews balanced with an average age of 45.0, and over-indexes on personality traits such as Need for Security, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Online chat fan in Spain is balanced, around 45.0 years old, with strong Need for Security tendencies and a notable affinity for BBVA.
The key figures that characterise the Online chat profile in Spain.
49.6% are female, 50.4% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 49.6% |
| Male | 50.4% |
| Average age | 45.0 |
| Estimated audience size | 2,599,001 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 27% | |
| 50+ | 32% |
of the worldwide Online chat audience comes from Spain.
| Country | Share |
|---|---|
| United States | 9.9% |
| China | 6.5% |
| India | 6.2% |
Where the Online chat audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Balearic Islands | ~100K | 1.65× | |
| 02 | La Rioja | ~20K | 1.14× | |
| 03 | Cantabria | ~30K | 1.01× | |
| 04 | Navarre | ~30K | 1.01× | |
| 05 | Basque Autonomous Country | ~100K | 0.99× | |
| 06 | Region of Murcia | ~90K | 0.99× | |
| 07 | Aragon | ~70K | 0.99× | |
| 08 | Community of Madrid | ~400K | 0.98× | |
| 09 | Extremadura | ~60K | 0.98× | |
| 10 | Principality of Asturias | ~60K | 0.97× | |
| 11 | Catalonia | ~400K | 0.95× | |
| 12 | Comunidad Valenciana | ~300K | 0.94× | |
| 13 | Castilla-La Mancha | ~100K | 0.93× | |
| 14 | Canary Islands | ~100K | 0.92× | |
| 15 | Castile and León | ~100K | 0.92× | |
| 16 | Galicia | ~100K | 0.91× | |
| 17 | Andalusia | ~400K | 0.82× |
The strongest cross-interests of the Online chat audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Badoo | Internet & Social Media | 3.22× | ||
| 02 | La Caixa | Business & Career | 2.40× | ||
| 03 | Orange | Technology & Electronics | 2.38× | ||
| 04 | Google Maps | Internet & Social Media | 2.37× | ||
| 05 | Mapfre | Business & Career | 2.32× | ||
| 06 | Vodafone | Technology & Electronics | 2.23× | ||
| 07 | IBEX 35 | Business & Career | 2.11× | ||
| 08 | Bankinter | Business & Career | 2.08× | ||
| 09 | Internet & Social Media | 2.03× | |||
| 10 | Movistar | Technology & Electronics | 2.03× | ||
| 11 | Insurance | Business & Career | 2.00× | ||
| 12 | Semana | News | 1.79× | ||
| 13 | Mobile app | Technology & Electronics | 1.77× | ||
| 14 | El Confidencial | News | 1.76× | ||
| 15 | El Mundo Deportivo (newspaper) | News | 1.70× | ||
| 16 | BBVA | Business & Career | 1.65× | ||
| 17 | AliExpress | Shopping | 1.59× | ||
| 18 | Canada | Travel & Leisure | 1.57× | ||
| 19 | X | Internet & Social Media | 1.54× | ||
| 20 | Monarchy | Politics & Society | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.64× | |
| Social Media Usage | JOY | 1.24× | |
| Spirituality | BALANCE | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.59× | |
| Mindfulness | BALANCE | 0.69× | |
| Design Affinity | PREMIUM | 0.69× |
Online chat has an estimated audience of 2,599,001 people in Spain, concentrated in Catalonia and Community of Madrid.
49.6% of Online chat fans are female, 50.4% are male, with an average age of 45.0 years.
Online chat fans show strongest brand affinity for BBVA (1.65×), Badoo (3.22×), and WhatsApp (2.03×) over the country average.
Online chat fans in Spain are most concentrated in Catalonia (reach ~400K), Community of Madrid (reach ~400K), and Andalusia (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Online chat itself, the audience over-indexes on Badoo (3.22×), WhatsApp (2.03×), La Caixa (2.4×), and IBEX 35 (2.11×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Online chat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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