Rascasse Audience Intelligence

Online chat Audience in United States

A data profile of the people who buy, follow and care about Online chat in United States — modelled from more than twelve digital signal sources. Online chat has an estimated audience of 12,740,050 people in United States.

#1864among Topic in United States#138in Technology & Electronics

The average Online chat fan in United States is 38.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include FIFA World Cup 2026, WhatsApp, AutoZone, with strongest over-indexing on FIFA World Cup 2026 (1.51× the country average).

Demographically, the Online chat audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Social Media Usage, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Online chat fan in United States is more male, around 38.5 years old, with strong Social Media Usage tendencies and a notable affinity for FIFA World Cup 2026.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Online chat profile in United States.

Audience size
12.7M
in United States
Gender
41.3%♀
58.7% male
Age
38.5
average years
Country rank
#2802
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Online chat fans

41.3% are female, 58.7% are male, average age 38.5.

Fig. 02

Gender split

41.3%
Female
58.7%
Male
Demographic split for Online chat audience in United States
MetricValue
Female41.3%
Male58.7%
Average age38.5
Estimated audience size12,740,050
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Online chat audience in United States
Age bracketShare%
16-1922%
20-2920%
30-3919%
40-4919%
50+20%
Fig. 04

Worldwide distribution

9.9%

of the worldwide Online chat audience comes from United States.

Worldwide audience distribution share by country for Online chat
CountryShare
United States9.9%
China6.5%
India6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Online chat audience in United States is strongest.

Fig. 05

Top regions by affinity

Online chat fans by region: top regions in United States
#RegionReachAffinity×
01Utah~200K1.67×
02Washington, District of Columbia~60K1.64×
03California~2M1.58×
04Massachusetts~400K1.42×
05Rhode Island~50K1.27×
06New York~900K1.26×
07Colorado~200K1.24×
08Idaho~80K1.24×
09Washington~300K1.22×
10Virginia~400K1.20×
11Connecticut~200K1.18×
12Hawaii~60K1.17×
13Oregon~200K1.15×
14Georgia~400K1.08×
15New Jersey~300K1.08×
16Texas~1M1.06×
17Florida~900K1.05×
18Maryland~200K1.05×
19Michigan~300K1.02×
20Illinois~400K1.01×
21Indiana~200K1.01×
22Iowa~100K1.00×
23Pennsylvania~400K0.98×
24Nebraska~60K0.98×
25Vermont~20K0.97×
26North Carolina~400K0.96×
27Minnesota~200K0.96×
28North Dakota~30K0.96×
29Kansas~100K0.95×
30Missouri~200K0.93×
31Montana~30K0.93×
32Wisconsin~200K0.92×
33New Hampshire~50K0.92×
34Arkansas~90K0.90×
35Maine~40K0.90×
36Arizona~200K0.88×
37Oklahoma~100K0.88×
38Nevada~100K0.88×
39South Dakota~30K0.87×
40Tennessee~200K0.84×
41Ohio~300K0.82×
42South Carolina~200K0.79×
43New Mexico~50K0.79×
44Kentucky~100K0.78×
45Mississippi~80K0.78×
46Delaware~30K0.77×
47Louisiana~100K0.73×
48West Virginia~40K0.68×
49Alabama~100K0.62×
50Alaska~10K0.54×
Fig. 06

Affinity by region

Affinity by region — Online chat, United States
0.54×1.00×1.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Online chat audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Online chat audience
#·InterestCategoryAffinity×
01Chat roomInternet & Social Media4.21×
02WhatsAppInternet & Social Media2.86×
03VideotelephonyTechnology & Electronics2.60×
04Advance Auto PartsCars & Mobility2.12×
05ConversationKids & Family2.06×
06GuatemalaTravel & Leisure2.01×
07CarGurusCars & Mobility1.96×
08AutoZoneCars & Mobility1.86×
09O'Reilly Auto PartsCars & Mobility1.86×
10Used carCars & Mobility1.80×
11Vehicle insuranceCars & Mobility1.77×
12CarMaxCars & Mobility1.77×
13TireCars & Mobility1.74×
14PowerballGames1.73×
15Life insuranceBusiness & Career1.73×
16Credit (finance)Business & Career1.67×
17United Parcel ServiceBusiness & Career1.56×
18Breaking newsMovies & TV1.53×
19FIFA World Cup 2026Sports1.51×
20BurlingtonFashion & Accessoires1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Online chat audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Online chat audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.35×
Need for SecurityCONSERVATISM1.25×
Quality AwarenessPREMIUM1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Online chat audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.67×
Community OrientationOPEN0.75×
SustainabilityBALANCE0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Online chat have in United States?

Online chat has an estimated audience of 12,740,050 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Online chat fans?

41.3% of Online chat fans are female, 58.7% are male, with an average age of 38.5 years.

03

Which brands do Online chat fans like most?

Online chat fans show strongest brand affinity for FIFA World Cup 2026 (1.51×), WhatsApp (2.86×), and AutoZone (1.86×) over the country average.

04

Where do Online chat fans live in United States?

Online chat fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1M), and Florida (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Online chat fans also like?

Beyond Online chat itself, the audience over-indexes on WhatsApp (2.86×), AutoZone (1.86×), Breaking news (1.53×), and Powerball (1.73×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Online chat audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Online chat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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