Online chat Audience in United States

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Online chat has an estimated audience of 12,740,050 people in United States. 41.3% are female, 58.7% are male, average age 38.5. Top regions: California, Texas, New York. Top brand affinities: WhatsApp, AutoZone, Breaking news, Powerball, Chat room.

The average Online chat fan in United States is 38.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include WhatsApp, AutoZone, Breaking news, with strongest over-indexing on WhatsApp (2.86× the country average). Demographically, the Online chat audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Extroversion, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Online chat fans

Demographic split for Online chat audience in United States
MetricValue
Female41.3%
Male58.7%
Average age38.5
Estimated audience size12,740,050

Audience persona

The typical Online chat fan in United States is more male, around 38.5 years old, with strong Extroversion tendencies and a notable affinity for WhatsApp.

Top regions in United States

Top regions ranked by reach for Online chat in United States
RegionReachAffinity
California2,310,1851.65×
Texas1,225,5701.12×
New York942,2441.32×
Florida925,9521.07×
Illinois449,7951.06×
Georgia435,3651.11×
Pennsylvania428,4681×
North Carolina383,3731×
Virginia383,3161.24×
Massachusetts363,6111.45×
New Jersey360,4021.11×
Michigan346,2331.04×
Ohio332,3790.85×
Washington320,8721.26×
Colorado256,4181.28×
Indiana242,5431.04×
Arizona233,3660.9×
Maryland230,9391.05×
Tennessee217,1140.85×
Missouri193,3510.94×
Utah191,6741.68×
Wisconsin179,2020.93×
Minnesota177,2530.97×
Oregon168,9281.16×
South Carolina153,2740.8×
Connecticut151,1061.18×
Kentucky130,5280.82×
Oklahoma125,4340.89×
Louisiana118,5590.72×
Nevada109,6350.89×
Alabama106,6040.6×
Iowa103,4300.99×
Kansas96,2870.96×
Arkansas92,7100.88×
Mississippi78,4460.75×
Idaho77,2501.21×
Hawaii63,0101.15×
Nebraska61,1680.96×
Washington, District of Columbia61,0401.59×
New Mexico48,3640.76×
Rhode Island48,3631.19×
New Hampshire44,6560.89×
Maine40,0640.88×
West Virginia39,4880.67×
Montana31,2810.89×
Delaware26,0360.74×
South Dakota24,0250.82×
North Dakota23,3490.89×
Vermont20,4480.91×
Alaska12,8230.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Online chat audience
BrandAffinityCategory
WhatsApp2.86×Internet & Social Media
AutoZone1.86×Cars & Mobility
Breaking news1.53×Movies & TV
Powerball1.73×Games
Chat room4.21×Internet & Social Media
Used car1.8×Cars & Mobility
Videotelephony2.6×Technology & Electronics
Advance Auto Parts2.12×Cars & Mobility
CarGurus1.96×Cars & Mobility
Tire1.74×Cars & Mobility
Vehicle insurance1.77×Cars & Mobility
Final Destination1.52×Movies & TV
United Parcel Service1.56×Business & Career
CarMax1.77×Cars & Mobility
O'Reilly Auto Parts1.86×Cars & Mobility
Credit (finance)1.67×Business & Career
Guatemala2.01×Travel & Leisure
Life insurance1.73×Business & Career
Western Union2.36×Business & Career
Conversation2.06×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Online chat audience
TraitClusterScore
ExtroversionTHRILL1.4
Social Media UsageJOY1.07
Early Adopter MentalityPOWER1.06
Convenience OrientationPREMIUM1.05
IndividualismJOY1.02
Urban LifestyleOPEN1

Worldwide distribution

Worldwide audience distribution share by country for Online chat
CountryShare
United States9.9%
China6.5%
India6.3%

See Online chat audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Online chat have in United States?

Online chat has an estimated audience of 12,740,050 people in United States, concentrated in California and Texas.

What is the gender split and age of Online chat fans?

41.3% of Online chat fans are female, 58.7% are male, with an average age of 38.5 years.

Which brands do Online chat fans like most?

Online chat fans show strongest brand affinity for WhatsApp (2.86×), AutoZone (1.86×), and Breaking news (1.53×) over the country average.

Where do Online chat fans live in United States?

Online chat fans in United States are most concentrated in California (reach 2,310,185), Texas (reach 1,225,570), and New York (reach 942,244). These three regions account for the largest share of the active audience.

What other brands do Online chat fans also like?

Beyond Online chat itself, the audience over-indexes on AutoZone (1.86×), Breaking news (1.53×), Powerball (1.73×), and Chat room (4.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Online chat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.