Conversation Audience in United States

Conversation has an estimated audience of 17,982,913 people in United States. 53.6% are female, 46.4% are male, average age 39.9. Top regions: California, Texas, Florida. Top brand affinities: Dentistry, Dollar General, Real property, Made in USA, J. C. Penney.

The average Conversation fan in United States is 39.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dentistry, Dollar General, Real property, with strongest over-indexing on Dentistry (2.32× the country average). Demographically, the Conversation audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as Individualism, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Conversation fans

Demographic split for Conversation audience in United States
MetricValue
Female53.6%
Male46.4%
Average age39.9
Estimated audience size17,982,913

Audience persona

The typical Conversation fan in United States is balanced, around 39.9 years old, with strong Individualism tendencies and a notable affinity for Dentistry.

Top regions in United States

Top regions ranked by reach for Conversation in United States
RegionReachAffinity
California2,085,9771.05×
Texas1,605,8041.04×
Florida1,229,6021.01×
New York1,007,5451×
Georgia674,3191.22×
Washington645,0421.79×
Illinois613,3851.02×
Pennsylvania598,1710.99×
North Carolina585,4101.08×
Ohio564,2271.02×
Michigan491,4731.05×
Virginia475,8051.09×
New Jersey421,2140.92×
Tennessee377,8971.05×
Maryland351,8621.14×
Arizona349,7240.95×
Indiana319,8660.97×
South Carolina301,7171.12×
Alabama297,5011.18×
Massachusetts290,2530.82×
Missouri289,1281×
Louisiana284,0921.23×
Wisconsin250,4800.93×
Minnesota240,8490.93×
Colorado238,0600.84×
Kentucky231,0821.02×
Oklahoma219,7661.1×
Oregon210,9401.02×
Mississippi199,0341.34×
Arkansas168,8351.14×
Connecticut160,0410.89×
Iowa154,6821.04×
Nevada153,6560.88×
Utah140,8660.87×
Kansas139,8400.99×
Hawaii102,7721.33×
New Mexico87,7730.97×
Idaho80,9410.9×
Nebraska80,0310.89×
West Virginia76,3860.91×
Washington, District of Columbia58,2391.08×
New Hampshire56,3730.8×
Maine52,8730.82×
Rhode Island47,2210.82×
Delaware46,2030.93×
Montana42,5470.85×
South Dakota34,4460.83×
Alaska32,9040.86×
North Dakota29,4040.8×
Vermont24,0820.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Conversation audience
BrandAffinityCategory
Dentistry2.32×Business & Career
Dollar General1.5×Shopping
Real property2.01×Home & Garden
Made in USA2.09×Business & Career
J. C. Penney1.62×Shopping
Five Below1.76×Shopping
Genetics1.5×Kids & Family
Livemusic1.61×Music & Radio
Hormone2.4×Health
Wedding dress2.11×Fashion & Accessoires
Western Union2.26×Business & Career
Life insurance1.53×Business & Career
Freeware1.54×Technology & Electronics
Health insurance1.57×Business & Career
Online chat2.18×Technology & Electronics
New York Post1.51×News
Allergy1.52×Health
Party City2.47×Kids & Family
Breast Cancer awareness1.71×Health
Liga MX1.8×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Conversation audience
TraitClusterScore
IndividualismJOY1.14
Quality AwarenessPREMIUM1.14
Urban LifestyleOPEN1.1
Career OrientationPOWER1.06
Early Adopter MentalityPOWER1.06
Need for SecurityCONSERVATISM1.06

Worldwide distribution

Worldwide audience distribution share by country for Conversation
CountryShare
United States22.2%
Thailand5.9%
United Kingdom5.6%

See Conversation audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Conversation have in United States?

Conversation has an estimated audience of 17,982,913 people in United States, concentrated in California and Texas.

What is the gender split and age of Conversation fans?

53.6% of Conversation fans are female, 46.4% are male, with an average age of 39.9 years.

Which brands do Conversation fans like most?

Conversation fans show strongest brand affinity for Dentistry (2.32×), Dollar General (1.5×), and Real property (2.01×) over the country average.

Where do Conversation fans live in United States?

Conversation fans in United States are most concentrated in California (reach 2,085,977), Texas (reach 1,605,804), and Florida (reach 1,229,602). These three regions account for the largest share of the active audience.

What other brands do Conversation fans also like?

Beyond Conversation itself, the audience over-indexes on Dollar General (1.5×), Real property (2.01×), Made in USA (2.09×), and J. C. Penney (1.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Conversation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.