Rascasse Audience Intelligence

Conversation Audience in United States

A data profile of the people who buy, follow and care about Conversation in United States — modelled from more than twelve digital signal sources. Conversation has an estimated audience of 17,982,913 people in United States.

#1290among Topic in United States#64in Kids & Family

The average Conversation fan in United States is 39.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Genetics, Real property, Dentistry, with strongest over-indexing on Genetics (1.75× the country average).

Demographically, the Conversation audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as Career Orientation, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Conversation fan in United States is balanced, around 39.9 years old, with strong Career Orientation tendencies and a notable affinity for Genetics.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Conversation profile in United States.

Audience size
18M
in United States
Gender
53.6%♀
46.4% male
Age
39.9
average years
Country rank
#1877
Topic in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Conversation fans

53.6% are female, 46.4% are male, average age 39.9.

Fig. 02

Gender split

53.6%
Female
46.4%
Male
Demographic split for Conversation audience in United States
MetricValue
Female53.6%
Male46.4%
Average age39.9
Estimated audience size17,982,913
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Conversation audience in United States
Age bracketShare%
16-1920%
20-2917%
30-3919%
40-4922%
50+22%
Fig. 04

Worldwide distribution

22.2%

of the worldwide Conversation audience comes from United States.

Worldwide audience distribution share by country for Conversation
CountryShare
United States22.2%
Thailand5.9%
United Kingdom5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Conversation audience in United States is strongest.

Fig. 05

Top regions by affinity

Conversation fans by region: top regions in United States
#RegionReachAffinity×
01Washington~1M2.65×
02Hawaii~100K1.26×
03Mississippi~200K1.25×
04Louisiana~300K1.16×
05Arkansas~200K1.15×
06Georgia~600K1.13×
07Alabama~300K1.11×
08South Carolina~300K1.10×
09North Carolina~600K1.09×
10Oklahoma~200K1.09×
11Montana~50K1.08×
12Maryland~300K1.04×
13New Mexico~90K1.04×
14Texas~1.5M1.03×
15Michigan~500K1.03×
16Missouri~300K1.03×
17Kentucky~200K1.03×
18Indiana~300K1.02×
19Tennessee~400K1.00×
20Virginia~400K0.98×
21Iowa~100K0.98×
22Kansas~100K0.98×
23Pennsylvania~600K0.97×
24Illinois~600K0.96×
25Arizona~400K0.96×
26Oregon~200K0.96×
27Alaska~40K0.96×
28California~2M0.95×
29Ohio~500K0.95×
30South Dakota~40K0.95×
31Nebraska~80K0.94×
32Idaho~80K0.94×
33Utah~100K0.93×
34West Virginia~80K0.93×
35Minnesota~200K0.92×
36New York~900K0.91×
37Nevada~200K0.91×
38Connecticut~200K0.90×
39Washington, District of Columbia~50K0.90×
40Vermont~30K0.90×
41Florida~1M0.89×
42Wisconsin~200K0.89×
43North Dakota~30K0.89×
44Maine~60K0.88×
45New Jersey~400K0.87×
46Delaware~40K0.86×
47New Hampshire~60K0.85×
48Rhode Island~50K0.83×
49Massachusetts~300K0.81×
50Colorado~200K0.81×
Fig. 06

Affinity by region

Affinity by region — Conversation, United States
0.81×1.00×2.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Conversation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Conversation audience
#·InterestCategoryAffinity×
01Online chatTechnology & Electronics2.06×
02Non-alcoholic beverageFood & Beverages1.90×
03HormoneHealth1.89×
04Robert RedfordMovies & TV1.85×
05Real propertyHome & Garden1.84×
06GeneticsKids & Family1.75×
07Web serverTechnology & Electronics1.74×
08Microwave ovenHome & Garden1.66×
09Britney SpearsMusic & Radio1.63×
10DentistryBusiness & Career1.62×
11Made in USABusiness & Career1.62×
12Public transportCars & Mobility1.61×
13New York PostNews1.61×
14Preventive healthcareHealth1.61×
15Internet celebrityInternet & Social Media1.59×
16Valentine's DayKids & Family1.55×
17Live televisionMovies & TV1.54×
18AllergyHealth1.51×
19InnovationBusiness & Career1.50×
20BestsellerLiterature1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Conversation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Conversation audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.39×
IndividualismJOY1.24×
Need for SecurityCONSERVATISM1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Conversation audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.70×
Luxury OrientationPREMIUM0.75×
Design AffinityPREMIUM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Conversation have in United States?

Conversation has an estimated audience of 17,982,913 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Conversation fans?

53.6% of Conversation fans are female, 46.4% are male, with an average age of 39.9 years.

03

Which brands do Conversation fans like most?

Conversation fans show strongest brand affinity for Genetics (1.75×), Real property (1.84×), and Dentistry (1.62×) over the country average.

04

Where do Conversation fans live in United States?

Conversation fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Conversation fans also like?

Beyond Conversation itself, the audience over-indexes on Real property (1.84×), Dentistry (1.62×), Britney Spears (1.63×), and Made in USA (1.62×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Conversation audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Conversation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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