Rascasse Audience Intelligence

Bestseller Audience in United States

A data profile of the people who buy, follow and care about Bestseller in United States — modelled from more than twelve digital signal sources. Bestseller has an estimated audience of 18,227,758 people in United States.

#11among Literary genre in United States#1270among Topic in United States#32in Literature

The average Bestseller fan in United States is 40.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Contemporary romance, Women's fiction, Allegiant (novel), with strongest over-indexing on Contemporary romance (6.45× the country average).

Demographically, the Bestseller audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Creativity, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bestseller fan in United States is more female, around 40.5 years old, with strong Creativity tendencies and a notable affinity for Contemporary romance.

Category: Literature · Type: Topic · Subtype: Literary genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bestseller profile in United States.

Audience size
18.2M
in United States
Gender
70.9%♀
29.1% male
Age
40.5
average years
Country rank
#1848
Topic in United States
Fig. 01

Search interest · 12-month trend

+159%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bestseller fans

70.9% are female, 29.1% are male, average age 40.5.

Fig. 02

Gender split

70.9%
Female
29.1%
Male
Demographic split for Bestseller audience in United States
MetricValue
Female70.9%
Male29.1%
Average age40.5
Estimated audience size18,227,758
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Bestseller audience in United States
Age bracketShare%
16-1920%
20-2916%
30-3917%
40-4920%
50+26%
Fig. 04

Worldwide distribution

18.0%

of the worldwide Bestseller audience comes from United States.

Worldwide audience distribution share by country for Bestseller
CountryShare
United States18.0%
Japan11.6%
Germany6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bestseller audience in United States is strongest.

Fig. 05

Top regions by affinity

Bestseller fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~40K1.10×
02New York~1M1.09×
03Massachusetts~400K1.08×
04Alaska~40K1.07×
05South Dakota~40K1.06×
06Rhode Island~60K1.05×
07North Dakota~40K1.05×
08Maine~70K1.04×
09Montana~50K1.03×
10Delaware~50K1.03×
11Idaho~90K1.02×
12New Hampshire~70K1.01×
13Florida~1M1.00×
14Connecticut~200K1.00×
15Washington, District of Columbia~60K1.00×
16Virginia~400K0.99×
17Colorado~300K0.99×
18South Carolina~300K0.99×
19Nebraska~90K0.99×
20West Virginia~80K0.99×
21Hawaii~80K0.99×
22Missouri~300K0.98×
23Iowa~100K0.98×
24New Mexico~90K0.98×
25Oregon~200K0.97×
26Arkansas~100K0.97×
27Kansas~100K0.97×
28North Carolina~500K0.96×
29New Jersey~400K0.96×
30Louisiana~200K0.96×
31Kentucky~200K0.96×
32Oklahoma~200K0.96×
33Utah~200K0.96×
34Mississippi~100K0.96×
35Illinois~600K0.95×
36Minnesota~200K0.95×
37California~2M0.94×
38Washington~300K0.94×
39Maryland~300K0.94×
40Tennessee~300K0.93×
41Indiana~300K0.93×
42Alabama~200K0.93×
43Nevada~200K0.93×
44Michigan~400K0.92×
45Arizona~300K0.92×
46Wisconsin~200K0.91×
47Pennsylvania~600K0.90×
48Ohio~500K0.89×
49Georgia~500K0.89×
50Texas~1.5M0.83×
Fig. 06

Affinity by region

Affinity by region — Bestseller, United States
0.83×1.00×1.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bestseller audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bestseller audience
#·InterestCategoryAffinity×
01Women's fictionLiterature7.13×
02Allegiant (novel)Literature6.63×
03Contemporary romanceLiterature6.45×
04GoodreadsLiterature5.13×
05Book discussion clubLiterature5.09×
06Barnes & NobleLiterature4.52×
07Crime fictionLiterature3.91×
08Non-fiction booksLiterature3.88×
09The Gilded AgeMovies & TV3.35×
10PapyrusPolitics & Society3.17×
11NovelLiterature2.89×
12Diane KeatonMovies & TV2.78×
13Dick Van DykeMovies & TV2.34×
14Mitch McConnellPolitics & Society2.30×
15Google DocsInternet & Social Media2.13×
16United States Postal ServiceBusiness & Career2.02×
17CostcoShopping1.76×
18Kohl'sShopping1.73×
19BooksLiterature1.70×
20PinterestInternet & Social Media1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bestseller audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bestseller audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.53×
SpiritualityBALANCE1.49×
Need for SecurityCONSERVATISM1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bestseller audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.95×
ExtroversionTHRILL0.98×
Luxury OrientationPREMIUM1.05×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bestseller have in United States?

Bestseller has an estimated audience of 18,227,758 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bestseller fans?

70.9% of Bestseller fans are female, 29.1% are male, with an average age of 40.5 years.

03

Which brands do Bestseller fans like most?

Bestseller fans show strongest brand affinity for Contemporary romance (6.45×), Women's fiction (7.13×), and Allegiant (novel) (6.63×) over the country average.

04

Where do Bestseller fans live in United States?

Bestseller fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Bestseller fans also like?

Beyond Bestseller itself, the audience over-indexes on Women's fiction (7.13×), Allegiant (novel) (6.63×), Mitch McConnell (2.3×), and Barnes & Noble (4.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literary genre audiences in United States

See Bestseller audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bestseller. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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