Bestseller Audience in United States

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Bestseller has an estimated audience of 18,227,758 people in United States. 70.9% are female, 29.1% are male, average age 40.5. Top regions: California, New York, Texas. Top brand affinities: Contemporary romance, Women's fiction, Allegiant (novel), The Gilded Age, Barnes & Noble.

The average Bestseller fan in United States is 40.5 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Contemporary romance, Women's fiction, Allegiant (novel), with strongest over-indexing on Contemporary romance (6.45× the country average). Demographically, the Bestseller audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Topic · Subtype: Literary genre

Demographics of Bestseller fans

Demographic split for Bestseller audience in United States
MetricValue
Female70.9%
Male29.1%
Average age40.5
Estimated audience size18,227,758

Audience persona

The typical Bestseller fan in United States is more female, around 40.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Contemporary romance.

Top regions in United States

Top regions ranked by reach for Bestseller in United States
RegionReachAffinity
California2,051,3621.02×
New York1,333,8091.31×
Texas1,149,1710.73×
Florida1,137,2610.92×
Illinois509,1490.84×
North Carolina472,4380.86×
New Jersey463,4951×
Pennsylvania458,0200.75×
Georgia433,0160.77×
Virginia423,5250.95×
Michigan397,2500.83×
Washington386,9061.06×
Ohio375,2250.67×
Massachusetts354,6300.99×
Tennessee279,2340.76×
Arizona278,2950.75×
Indiana250,8250.75×
Missouri230,4580.78×
Maryland226,9060.72×
Colorado218,2960.76×
Oregon208,9221×
South Carolina204,6260.75×
Minnesota194,9600.75×
Wisconsin182,8230.67×
Alabama174,4670.69×
Connecticut168,2370.92×
Kentucky158,6140.69×
Louisiana149,9430.64×
Oklahoma146,5160.72×
Utah120,2330.74×
Nevada116,9500.66×
Iowa115,9760.77×
Washington, District of Columbia111,0172.03×
Mississippi109,6170.73×
Arkansas104,8730.7×
Kansas102,8750.72×
Hawaii85,9691.1×
Idaho83,5660.91×
West Virginia83,5330.98×
Alaska83,3592.14×
New Hampshire74,5631.04×
Montana72,6671.44×
New Mexico72,6330.79×
South Dakota71,7261.7×
North Dakota69,8371.87×
Wyoming67,5732.5×
Nebraska67,3970.74×
Rhode Island66,4611.15×
Maine66,4211.02×
Vermont65,3692.04×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bestseller audience
BrandAffinityCategory
Contemporary romance6.45×Literature
Women's fiction7.13×Literature
Allegiant (novel)6.63×Literature
The Gilded Age3.35×Movies & TV
Barnes & Noble4.52×Literature
Novel2.89×Literature
Fox News Channel1.56×Movies & TV
Books1.7×Literature
Book discussion club5.09×Literature
Google Docs2.13×Internet & Social Media
Non-fiction books3.88×Literature
Papyrus3.17×Politics & Society
United States Postal Service2.02×Business & Career
Crime fiction3.91×Literature
Pinterest1.63×Internet & Social Media
Costco1.76×Shopping
Goodreads5.13×Literature
Kohl's1.73×Shopping
E-book readers3.4×Technology & Electronics
History1.55×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bestseller audience
TraitClusterScore
Luxury OrientationPREMIUM2.38
Risk AppetiteTHRILL1.74
CreativityOPEN1.28
Price SensitivityPREMIUM1.23
Design AffinityPREMIUM1.21
SustainabilityBALANCE1.13

Worldwide distribution

Worldwide audience distribution share by country for Bestseller
CountryShare
United States18.0%
Japan11.6%
Germany6.2%

See Bestseller audiences in other countries

More Literary genre audiences in United States

Frequently asked questions

How many fans does Bestseller have in United States?

Bestseller has an estimated audience of 18,227,758 people in United States, concentrated in California and New York.

What is the gender split and age of Bestseller fans?

70.9% of Bestseller fans are female, 29.1% are male, with an average age of 40.5 years.

Which brands do Bestseller fans like most?

Bestseller fans show strongest brand affinity for Contemporary romance (6.45×), Women's fiction (7.13×), and Allegiant (novel) (6.63×) over the country average.

Where do Bestseller fans live in United States?

Bestseller fans in United States are most concentrated in California (reach 2,051,362), New York (reach 1,333,809), and Texas (reach 1,149,171). These three regions account for the largest share of the active audience.

What other brands do Bestseller fans also like?

Beyond Bestseller itself, the audience over-indexes on Women's fiction (7.13×), Allegiant (novel) (6.63×), The Gilded Age (3.35×), and Barnes & Noble (4.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bestseller. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.