Rascasse Audience Intelligence

Papyrus Audience in United States

A data profile of the people who buy, follow and care about Papyrus in United States — modelled from more than twelve digital signal sources. Papyrus has an estimated audience of 25,129,266 people in United States.

#829among Topic in United States#70in Politics & Society

The average Papyrus fan in United States is 44.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Walgreens, CVS Pharmacy, La Roche-Posay, with strongest over-indexing on Walgreens (3.47× the country average).

Demographically, the Papyrus audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Family Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Papyrus fan in United States is more female, around 44.6 years old, with strong Family Orientation tendencies and a notable affinity for Walgreens.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Papyrus profile in United States.

Audience size
25.1M
in United States
Gender
68.6%♀
31.4% male
Age
44.6
average years
Country rank
#1221
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Papyrus fans

68.6% are female, 31.4% are male, average age 44.6.

Fig. 02

Gender split

68.6%
Female
31.4%
Male
Demographic split for Papyrus audience in United States
MetricValue
Female68.6%
Male31.4%
Average age44.6
Estimated audience size25,129,266
Fig. 03

Age distribution

Ø 44.6
average years
Age distribution of the Papyrus audience in United States
Age bracketShare%
16-1910%
20-2915%
30-3920%
40-4923%
50+34%
Fig. 04

Worldwide distribution

35.5%

of the worldwide Papyrus audience comes from United States.

Worldwide audience distribution share by country for Papyrus
CountryShare
United States35.5%
United Kingdom8.1%
India6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Papyrus audience in United States is strongest.

Fig. 05

Top regions by affinity

Papyrus fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~400K1.26×
02Alaska~60K1.15×
03Oklahoma~300K1.13×
04Kansas~200K1.13×
05North Dakota~60K1.13×
06Oregon~300K1.12×
07South Dakota~70K1.12×
08Washington~600K1.11×
09West Virginia~100K1.11×
10Hawaii~100K1.10×
11New Hampshire~100K1.10×
12Indiana~500K1.08×
13Alabama~400K1.08×
14Maine~100K1.08×
15Pennsylvania~900K1.06×
16Missouri~400K1.05×
17Nebraska~100K1.05×
18California~3M1.03×
19Vermont~50K1.03×
20New York~1.5M1.02×
21North Carolina~800K1.02×
22Michigan~700K1.02×
23Virginia~600K1.02×
24Ohio~800K1.01×
25Minnesota~400K1.01×
26Arkansas~200K1.01×
27Illinois~800K1.00×
28Wisconsin~400K1.00×
29Iowa~200K1.00×
30Massachusetts~500K0.99×
31Utah~200K0.99×
32Idaho~100K0.99×
33New Jersey~600K0.98×
34Montana~70K0.98×
35Tennessee~500K0.97×
36Maryland~400K0.96×
37Connecticut~200K0.96×
38South Carolina~400K0.95×
39Texas~2M0.94×
40Colorado~400K0.94×
41Delaware~60K0.92×
42Rhode Island~70K0.91×
43Florida~1.5M0.90×
44Georgia~700K0.90×
45Arizona~500K0.89×
46Louisiana~300K0.87×
47Washington, District of Columbia~70K0.87×
48Mississippi~200K0.86×
49Nevada~200K0.84×
50New Mexico~100K0.84×
Fig. 06

Affinity by region

Affinity by region — Papyrus, United States
0.84×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Papyrus audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Papyrus audience
#·InterestCategoryAffinity×
01La Roche-PosayBeauty & Wellness11.09×
02LongchampFashion & Accessoires9.43×
03KérastaseBeauty & Wellness7.93×
04Book discussion clubLiterature6.79×
05Kiehl'sBeauty & Wellness6.74×
06Lip balmBeauty & Wellness6.20×
07GoodreadsLiterature5.89×
08Non-alcoholic beverageFood & Beverages5.11×
09Web serverTechnology & Electronics4.58×
10CVS PharmacyShopping4.11×
11WalgreensShopping3.47×
12BestsellerLiterature3.17×
13Hair conditionerBeauty & Wellness3.00×
14Microwave ovenHome & Garden2.57×
15Britney SpearsMusic & Radio2.29×
16Trader Joe'sShopping1.95×
17GeneticsKids & Family1.87×
18Target CorporationShopping1.66×
19Planet FitnessSports1.61×
20HappinessHealth1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Papyrus audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Papyrus audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.73×
IndulgenceJOY1.72×
Community OrientationOPEN1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Papyrus audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.85×
Social Media UsageJOY0.90×
Risk AppetiteTHRILL0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Papyrus have in United States?

Papyrus has an estimated audience of 25,129,266 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Papyrus fans?

68.6% of Papyrus fans are female, 31.4% are male, with an average age of 44.6 years.

03

Which brands do Papyrus fans like most?

Papyrus fans show strongest brand affinity for Walgreens (3.47×), CVS Pharmacy (4.11×), and La Roche-Posay (11.09×) over the country average.

04

Where do Papyrus fans live in United States?

Papyrus fans in United States are most concentrated in California (reach ~3M), Texas (reach ~2M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Papyrus fans also like?

Beyond Papyrus itself, the audience over-indexes on CVS Pharmacy (4.11×), La Roche-Posay (11.09×), Book discussion club (6.79×), and Non-alcoholic beverage (5.11×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Papyrus audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Papyrus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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