Papyrus Audience in United States

Papyrus has an estimated audience of 25,129,266 people in United States. 68.6% are female, 31.4% are male, average age 44.6. Top regions: California, Texas, Florida. Top brand affinities: La Roche-Posay, Lip balm, MSN, CVS Pharmacy, Walgreens.

The average Papyrus fan in United States is 44.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include La Roche-Posay, Lip balm, MSN, with strongest over-indexing on La Roche-Posay (18.64× the country average). Demographically, the Papyrus audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Family Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Papyrus fans

Demographic split for Papyrus audience in United States
MetricValue
Female68.6%
Male31.4%
Average age44.6
Estimated audience size25,129,266

Audience persona

The typical Papyrus fan in United States is more female, around 44.6 years old, with strong Family Orientation tendencies and a notable affinity for La Roche-Posay.

Top regions in United States

Top regions ranked by reach for Papyrus in United States
RegionReachAffinity
California2,957,0661.07×
Texas2,135,8300.99×
Florida1,680,3190.99×
New York1,654,6121.18×
Illinois871,4721.04×
Pennsylvania813,2160.96×
North Carolina805,3551.07×
Georgia757,6670.98×
Ohio723,1930.93×
Michigan673,1831.02×
New Jersey637,4111×
Virginia630,1941.03×
Washington610,1231.21×
Massachusetts552,6461.12×
Tennessee505,3341×
Arizona460,3460.9×
Indiana454,3560.99×
Maryland443,0091.03×
Colorado421,0911.06×
Minnesota418,7811.16×
Missouri404,6691×
Wisconsin387,6231.03×
South Carolina357,6560.95×
Oregon346,7951.2×
Kentucky335,1641.06×
Alabama320,9020.91×
Louisiana285,1580.88×
Oklahoma278,6411×
Connecticut270,2511.07×
Nevada219,1990.9×
Iowa215,4201.04×
Utah212,0060.94×
Arkansas197,5070.95×
Kansas186,3570.94×
Mississippi174,9860.85×
Hawaii124,3351.15×
West Virginia120,9681.03×
Idaho119,8170.95×
Nebraska117,9720.94×
New Hampshire107,2701.08×
Maine103,8691.15×
New Mexico101,6730.81×
Washington, District of Columbia76,6901.02×
Rhode Island75,4590.94×
Montana66,8450.96×
Delaware64,4480.93×
Alaska52,3620.97×
South Dakota48,4470.83×
Vermont48,1051.09×
North Dakota47,7220.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Papyrus audience
BrandAffinityCategory
La Roche-Posay18.64×Beauty & Wellness
Lip balm13.13×Beauty & Wellness
MSN4.46×News
CVS Pharmacy4.75×Shopping
Walgreens3.85×Shopping
Kiehl's10.71×Beauty & Wellness
Weleda33.48×Beauty & Wellness
Hair conditioner5.07×Beauty & Wellness
Concealer7.27×Beauty & Wellness
Kérastase13.48×Beauty & Wellness
Staples (Canada)3.49×Business & Career
Bioderma15.02×Beauty & Wellness
Longchamp12.33×Fashion & Accessoires
Great Clips3.9×Beauty & Wellness
Book discussion club6.25×Literature
Catherine O'Hara4.27×Movies & TV
Diaper bag4.15×Kids & Family
Planet Fitness2.43×Sports
Goodreads6.55×Literature
Target Corporation2.02×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Papyrus audience
TraitClusterScore
Family OrientationCONSERVATISM2.09
IndulgenceJOY1.72
SustainabilityBALANCE1.71
MindfulnessBALANCE1.58
Urban LifestyleOPEN1.56
Design AffinityPREMIUM1.5

Worldwide distribution

Worldwide audience distribution share by country for Papyrus
CountryShare
United States35.5%
United Kingdom8.1%
India6.7%

See Papyrus audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Papyrus have in United States?

Papyrus has an estimated audience of 25,129,266 people in United States, concentrated in California and Texas.

What is the gender split and age of Papyrus fans?

68.6% of Papyrus fans are female, 31.4% are male, with an average age of 44.6 years.

Which brands do Papyrus fans like most?

Papyrus fans show strongest brand affinity for La Roche-Posay (18.64×), Lip balm (13.13×), and MSN (4.46×) over the country average.

Where do Papyrus fans live in United States?

Papyrus fans in United States are most concentrated in California (reach 2,957,066), Texas (reach 2,135,830), and Florida (reach 1,680,319). These three regions account for the largest share of the active audience.

What other brands do Papyrus fans also like?

Beyond Papyrus itself, the audience over-indexes on Lip balm (13.13×), MSN (4.46×), CVS Pharmacy (4.75×), and Walgreens (3.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Papyrus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.