Kiehl's Audience in United States

Kiehl's logo

Kiehl's has an estimated audience of 6,189,278 people in United States. 78.0% are female, 22.0% are male, average age 37.9. Top regions: California, New York, Texas. Top brand affinities: La Roche-Posay, Macy's, Papyrus, Yahoo!奇摩名人娛樂, Longchamp.

The average Kiehl's fan in United States is 37.9 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include La Roche-Posay, Macy's, Papyrus, with strongest over-indexing on La Roche-Posay (20.9× the country average). Demographically, the Kiehl's audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Personal care

Demographics of Kiehl's fans

Demographic split for Kiehl's audience in United States
MetricValue
Female78.0%
Male22.0%
Average age37.9
Estimated audience size6,189,278

Audience persona

The typical Kiehl's fan in United States is more female, around 37.9 years old, with strong Sustainability tendencies and a notable affinity for La Roche-Posay.

Top regions in United States

Top regions ranked by reach for Kiehl's in United States
RegionReachAffinity
California1,697,2522.49×
New York1,227,4533.55×
Texas652,6471.23×
Florida408,2160.97×
New Jersey319,8282.03×
Illinois287,9901.4×
Pennsylvania244,8021.17×
Massachusetts244,0582×
Georgia200,2611.05×
Washington196,2921.58×
Virginia189,6601.26×
North Carolina153,3540.82×
Michigan142,1990.88×
Maryland136,8791.29×
Ohio122,6990.64×
Arizona121,1940.96×
Colorado111,4521.14×
Oregon97,3731.37×
Connecticut97,2511.57×
Indiana85,4290.76×
Minnesota83,6000.94×
Tennessee83,4050.67×
Nevada65,0701.09×
South Carolina59,0210.63×
Wisconsin58,6800.63×
Louisiana56,9850.71×
Missouri55,4630.56×
Alabama44,6320.52×
Utah44,3630.8×
Kentucky44,2480.57×
Washington, District of Columbia42,9442.31×
Oklahoma41,1760.6×
Hawaii34,7041.3×
Arkansas31,5550.62×
Kansas28,6660.59×
Iowa25,6380.5×
Mississippi21,9340.43×
New Mexico20,1340.65×
New Hampshire19,7870.81×
Rhode Island19,3450.98×
Maine18,9590.86×
Idaho18,5790.6×
Nebraska18,3750.59×
Delaware17,2631.01×
Montana10,5010.61×
West Virginia10,3590.36×
Vermont9,8490.91×
Alaska8,3730.63×
North Dakota5,4040.43×
South Dakota5,3300.37×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kiehl's audience
BrandAffinityCategory
La Roche-Posay20.9×Beauty & Wellness
Macy's4.28×Shopping
Papyrus6.74×Politics & Society
Yahoo!奇摩名人娛樂4.52×Internet & Social Media
Longchamp17.87×Fashion & Accessoires
Tatcha25.16×Beauty & Wellness
Lip balm8.87×Beauty & Wellness
Banana Republic5.39×Fashion & Accessoires
Midtown Manhattan6.99×Travel & Leisure
Tory Burch6.17×Fashion & Accessoires
Women's clothing2.62×Fashion & Accessoires
Rubbermaid18.95×Home & Garden
Lancôme7.69×Beauty & Wellness
Marshalls3.01×Fashion & Accessoires
Skin care3.03×Beauty & Wellness
Euphoria1.87×Movies & TV
Personal care3.05×Health
Beauty1.75×Beauty & Wellness
Hair products2.28×Beauty & Wellness
Tree Hut22.66×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kiehl's audience
TraitClusterScore
SustainabilityBALANCE2.49
Design AffinityPREMIUM1.88
IndulgenceJOY1.84
Luxury OrientationPREMIUM1.83
Pet OwnershipJOY1.52
DIY MentalityTHRILL1.49

Worldwide distribution

Worldwide audience distribution share by country for Kiehl's
CountryShare
United States25.6%
United Kingdom6.8%
Taiwan6.4%

See Kiehl's audiences in other countries

More Personal care audiences in United States

Frequently asked questions

How many fans does Kiehl's have in United States?

Kiehl's has an estimated audience of 6,189,278 people in United States, concentrated in California and New York.

What is the gender split and age of Kiehl's fans?

78.0% of Kiehl's fans are female, 22.0% are male, with an average age of 37.9 years.

Which brands do Kiehl's fans like most?

Kiehl's fans show strongest brand affinity for La Roche-Posay (20.9×), Macy's (4.28×), and Papyrus (6.74×) over the country average.

Where do Kiehl's fans live in United States?

Kiehl's fans in United States are most concentrated in California (reach 1,697,252), New York (reach 1,227,453), and Texas (reach 652,647). These three regions account for the largest share of the active audience.

What other brands do Kiehl's fans also like?

Beyond Kiehl's itself, the audience over-indexes on Macy's (4.28×), Papyrus (6.74×), Yahoo!奇摩名人娛樂 (4.52×), and Longchamp (17.87×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kiehl's. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.