Rascasse Audience Intelligence

Tatcha Target Market in United States

A data profile of the people who buy, follow and care about Tatcha in United States — modelled from more than twelve digital signal sources. Tatcha has an estimated audience of 1,261,964 people in United States.

#31among Personal care in United States#2063among Brand in United States#275in Beauty & Wellness

The average Tatcha fan in United States is 34.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include La Roche-Posay, CVS Pharmacy, Kiehl's, with strongest over-indexing on La Roche-Posay (37.25× the country average).

Demographically, the Tatcha audience skews more female with an average age of 34.2, and over-indexes on personality traits such as Indulgence, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tatcha fan in United States is more female, around 34.2 years old, with strong Indulgence tendencies and a notable affinity for La Roche-Posay.

Category: Beauty & Wellness · Type: Brand · Subtype: Personal care

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tatcha profile in United States.

Audience size
1.3M
in United States
Gender
91.4%♀
8.6% male
Age
34.2
average years
Country rank
#20126
Brand in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Tatcha

91.4% are female, 8.6% are male, average age 34.2.

Fig. 02

Gender split

91.4%
Female
8.6%
Male
Demographic split for Tatcha audience in United States
MetricValue
Female91.4%
Male8.6%
Average age34.2
Estimated audience size1,261,964
Fig. 03

Age distribution

Ø 34.2
average years
Age distribution of the Tatcha audience in United States
Age bracketShare%
16-1927%
20-2926%
30-3923%
40-4915%
50+9%
Fig. 04

Worldwide distribution

53.3%

of the worldwide Tatcha audience comes from United States.

Worldwide audience distribution share by country for Tatcha
CountryShare
United States53.3%
United Kingdom7.9%
Japan7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tatcha audience in United States is strongest.

Fig. 05

Top regions by affinity

Tatcha customers by region in United States
#RegionReachAffinity×
01Hawaii~10K1.77×
02California~200K1.63×
03New York~100K1.43×
04Washington~40K1.43×
05Nevada~20K1.42×
06New Jersey~50K1.41×
07Massachusetts~30K1.19×
08Virginia~40K1.17×
09Maryland~30K1.17×
10Connecticut~10K1.16×
11Texas~100K1.10×
12Illinois~50K1.09×
13Florida~90K1.07×
14Georgia~40K1.05×
15Washington, District of Columbia~4K1.05×
16Rhode Island~4K1.03×
17Alaska~3K1.01×
18North Carolina~40K1.00×
19Oregon~10K1.00×
20New Hampshire~5K1.00×
21Delaware~3K0.99×
22Pennsylvania~40K0.98×
23Louisiana~20K0.98×
24Colorado~20K0.97×
25New Mexico~6K0.97×
26Arizona~20K0.96×
27Tennessee~20K0.93×
28Maine~4K0.93×
29West Virginia~5K0.92×
30South Carolina~20K0.90×
31Kentucky~10K0.90×
32Minnesota~20K0.89×
33Arkansas~9K0.88×
34Montana~3K0.88×
35North Dakota~2K0.88×
36Michigan~30K0.87×
37Oklahoma~10K0.87×
38Mississippi~9K0.87×
39Idaho~6K0.87×
40Nebraska~6K0.87×
41Indiana~20K0.86×
42Alabama~20K0.86×
43Vermont~2K0.86×
44Wisconsin~20K0.85×
45Kansas~8K0.84×
46South Dakota~2K0.83×
47Utah~9K0.82×
48Ohio~30K0.81×
49Missouri~20K0.81×
50Iowa~8K0.75×
Fig. 06

Affinity by region

Affinity by region — Tatcha, United States
0.75×1.00×1.77×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tatcha audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tatcha audience
#·InterestCategoryAffinity×
01Paula's ChoiceBeauty & Wellness45.67×
02ClarisonicBeauty & Wellness44.19×
03Bandai NamcoGames42.46×
04La Roche-PosayBeauty & Wellness37.25×
05Sveriges TelevisionTechnology & Electronics35.26×
06Giant FoodFood & Beverages27.27×
07BiodermaBeauty & Wellness25.37×
08Kiehl'sBeauty & Wellness25.16×
09NiveaBeauty & Wellness17.44×
10Lip balmBeauty & Wellness11.32×
11QVCMovies & TV10.48×
12CVS PharmacyShopping9.68×
13ConcealerBeauty & Wellness7.73×
14WalgreensShopping7.55×
15Hair conditionerBeauty & Wellness5.53×
16Eyelash extensionsBeauty & Wellness5.29×
17MoisturizerHome & Garden5.06×
18ULTA BeautyBeauty & Wellness4.76×
19Personal careHealth3.70×
20Target CorporationShopping2.96×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tatcha audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tatcha audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.19×
Quality AwarenessPREMIUM2.05×
Luxury OrientationPREMIUM1.99×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tatcha audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.37×
Risk AppetiteTHRILL0.71×
IndividualismJOY0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Tatcha's target market in United States?

Tatcha's target market in United States covers an estimated 1,261,964 people, concentrated in California and Texas.

02

What is the gender split and age of Tatcha customers?

91.4% of the Tatcha audience are female, 8.6% are male, with an average age of 34.2 years.

03

Which brands do Tatcha fans like most?

Tatcha fans show strongest brand affinity for La Roche-Posay (37.25×), CVS Pharmacy (9.68×), and Kiehl's (25.16×) over the country average.

04

Where do Tatcha fans live in United States?

Tatcha fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Tatcha fans also like?

Beyond Tatcha itself, the audience over-indexes on CVS Pharmacy (9.68×), Kiehl's (25.16×), Walgreens (7.55×), and Giant Food (27.27×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Personal care audiences in United States

See Tatcha audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tatcha. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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