Tatcha Audience in United States

Tatcha logo

Tatcha has an estimated audience of 1,272,804 people in United States. 91.4% are female, 8.6% are male, average age 34.2. Top regions: California, Texas, New York. Top brand affinities: Mothercare, Lulu 黃路梓茵, Product design, Arco Iris, Bank account.

The average Tatcha fan in United States is 34.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Mothercare, Lulu 黃路梓茵, Product design, with strongest over-indexing on Mothercare (43.14× the country average). Demographically, the Tatcha audience skews more female with an average age of 34.2, and over-indexes on personality traits such as Sustainability, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Personal care

Demographics of Tatcha fans

Demographic split for Tatcha audience in United States
MetricValue
Female91.4%
Male8.6%
Average age34.2
Estimated audience size1,272,804

Audience persona

The typical Tatcha fan in United States is more female, around 34.2 years old, with strong Sustainability tendencies and a notable affinity for Mothercare.

Top regions in United States

Top regions ranked by reach for Tatcha in United States
RegionReachAffinity
California268,6901.92×
Texas125,6471.15×
New York111,4111.57×
Florida93,3591.08×
Illinois50,3881.19×
New Jersey47,0741.45×
Pennsylvania45,8001.07×
Georgia41,4221.06×
North Carolina40,0591.05×
Virginia38,2741.23×
Massachusetts34,2491.37×
Ohio34,0290.87×
Washington33,3221.31×
Michigan29,3330.88×
Maryland25,1911.15×
Arizona24,8660.96×
Tennessee23,2280.91×
Colorado20,2261.01×
Indiana19,3730.83×
Minnesota17,5790.96×
Missouri17,1800.84×
South Carolina17,1090.89×
Wisconsin16,2930.85×
Oregon16,1041.1×
Connecticut15,6401.23×
Louisiana14,7540.9×
Nevada14,6291.19×
Alabama14,1920.8×
Kentucky12,9100.81×
Oklahoma11,9630.85×
Hawaii10,5521.93×
Utah9,2960.82×
Arkansas9,1010.87×
Kansas8,0650.8×
Mississippi8,0290.77×
Iowa7,4830.71×
New Mexico6,3480.99×
Nebraska5,4340.85×
Idaho4,8830.76×
West Virginia4,8610.82×
New Hampshire4,8210.96×
Washington, District of Columbia4,5701.19×
Rhode Island4,0371×
Maine3,7560.82×
Delaware3,1050.88×
Montana2,5980.74×
Alaska2,4180.89×
South Dakota1,8320.62×
North Dakota1,8220.7×
Vermont1,7770.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tatcha audience
BrandAffinityCategory
Mothercare43.14×Kids & Family
Lulu 黃路梓茵11.85×Movies & TV
Product design4.02×Business & Career
Arco Iris34.28×Music & Radio
Bank account3.31×Business & Career
Combat sport2×Sports
Home equity2.44×Home & Garden
JDSU3.62×Business & Career
Tierra Cali8.74×Travel & Leisure
Collectable1.68×Kids & Family
Natural rubber1.83×Cars & Mobility
Certified diabetes educator11.81×Business & Career
Bugatti Chiron8.63×Cars & Mobility
Sub Zero (Official)7.34×Literature
Nebraska Cornhuskers football2.68×Sports
Staycation2.42×Home & Garden
Tierra caliente5.71×Travel & Leisure
Sonic hedgehog10.55×Games
Isometric exercise5.61×Sports
Jesse Plemons2.05×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tatcha audience
TraitClusterScore
SustainabilityBALANCE1.9
Luxury OrientationPREMIUM1.84
Design AffinityPREMIUM1.65
DIY MentalityTHRILL1.59
Quality AwarenessPREMIUM1.57
Pet OwnershipJOY1.45

Worldwide distribution

Worldwide audience distribution share by country for Tatcha
CountryShare
United States53.8%
United Kingdom7.9%
Japan7.9%

See Tatcha audiences in other countries

More Personal care audiences in United States

Frequently asked questions

How many fans does Tatcha have in United States?

Tatcha has an estimated audience of 1,272,804 people in United States, concentrated in California and Texas.

What is the gender split and age of Tatcha fans?

91.4% of Tatcha fans are female, 8.6% are male, with an average age of 34.2 years.

Which brands do Tatcha fans like most?

Tatcha fans show strongest brand affinity for Mothercare (43.14×), Lulu 黃路梓茵 (11.85×), and Product design (4.02×) over the country average.

Where do Tatcha fans live in United States?

Tatcha fans in United States are most concentrated in California (reach 268,690), Texas (reach 125,647), and New York (reach 111,411). These three regions account for the largest share of the active audience.

What other brands do Tatcha fans also like?

Beyond Tatcha itself, the audience over-indexes on Lulu 黃路梓茵 (11.85×), Product design (4.02×), Arco Iris (34.28×), and Bank account (3.31×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tatcha. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.