Rascasse Audience Intelligence

Bandai Namco Target Market in United States

A data profile of the people who buy, follow and care about Bandai Namco in United States — modelled from more than twelve digital signal sources. Bandai Namco has an estimated audience of 500,183 people in United States.

#12among Video game developer in United States#3769among Brand in United States#806in Games

The average Bandai Namco fan in United States is 29.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include QB (singer), Apiary, Xoom, with strongest over-indexing on QB (singer) (149.26× the country average).

Demographically, the Bandai Namco audience skews more male with an average age of 29.3, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bandai Namco fan in United States is more male, around 29.3 years old, with strong Convenience Orientation tendencies and a notable affinity for QB (singer).

Category: Games · Type: Brand · Subtype: Video game developer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bandai Namco profile in United States.

Audience size
500K
in United States
Gender
33.8%♀
66.2% male
Age
29.3
average years
Country rank
#36635
Brand in United States
Fig. 01

Search interest · 12-month trend

+14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Bandai Namco

33.8% are female, 66.2% are male, average age 29.3.

Fig. 02

Gender split

33.8%
Female
66.2%
Male
Demographic split for Bandai Namco audience in United States
MetricValue
Female33.8%
Male66.2%
Average age29.3
Estimated audience size500,183
Fig. 03

Age distribution

Ø 29.3
average years
Age distribution of the Bandai Namco audience in United States
Age bracketShare%
16-1942%
20-2929%
30-3916%
40-497%
50+6%
Fig. 04

Worldwide distribution

26.5%

of the worldwide Bandai Namco audience comes from United States.

Worldwide audience distribution share by country for Bandai Namco
CountryShare
United States26.5%
Japan10.2%
China5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bandai Namco audience in United States is strongest.

Fig. 05

Top regions by affinity

Bandai Namco customers by region in United States
#RegionReachAffinity×
01California~80K1.46×
02New York~40K1.34×
03Nevada~6K1.27×
04Texas~50K1.22×
05New Jersey~20K1.22×
06Washington~10K1.18×
07Minnesota~8K1.18×
08Oklahoma~6K1.14×
09Alaska~1K1.14×
10Arizona~10K1.12×
11Kentucky~7K1.12×
12Utah~5K1.12×
13Hawaii~2K1.12×
14Oregon~6K1.09×
15Florida~40K1.07×
16Georgia~20K1.04×
17North Carolina~20K1.04×
18New Mexico~3K1.03×
19Illinois~20K1.02×
20Indiana~9K1.01×
21Maryland~9K1.01×
22Alabama~7K1.01×
23West Virginia~2K1.01×
24Ohio~20K1.00×
25Louisiana~6K1.00×
26Arkansas~4K1.00×
27Michigan~10K0.99×
28Virginia~10K0.99×
29North Dakota~1K0.99×
30Pennsylvania~20K0.98×
31Tennessee~10K0.98×
32Connecticut~5K0.97×
33Idaho~2K0.96×
34Missouri~7K0.94×
35Mississippi~4K0.94×
36Kansas~4K0.94×
37Rhode Island~1K0.94×
38Iowa~4K0.93×
39Delaware~1K0.93×
40Nebraska~2K0.92×
41Massachusetts~9K0.91×
42Colorado~7K0.91×
43Wisconsin~7K0.90×
44South Carolina~7K0.89×
45New Hampshire~2K0.87×
46South Dakota<1K0.85×
47Montana~1K0.82×
48Vermont<1K0.82×
49Maine~1K0.80×
50Washington, District of Columbia~1K0.74×
Fig. 06

Affinity by region

Affinity by region — Bandai Namco, United States
0.74×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bandai Namco audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bandai Namco audience
#·InterestCategoryAffinity×
01QB (singer)Music & Radio149.26×
02ApiaryTechnology & Electronics127.93×
03XoomTechnology & Electronics96.39×
04Salon InternationalEvent94.56×
05VWvortexCars & Mobility88.31×
06Tony MoranMovies & TV81.44×
07Urban beekeepingHome & Garden68.64×
08Turn-based tacticsGames67.24×
09BeekeeperFood & Beverages44.49×
10TatchaBeauty & Wellness42.46×
11Toy Story (franchise)Movies & TV36.12×
12Designer toyTopic32.17×
13DeLoreanCars & Mobility32.12×
14BeekeepingHome & Garden22.39×
15BeePets & Animals12.00×
16FoodFood & Beverages2.17×
17MoviesMovies & TV2.10×
18Food and drinkFood & Beverages2.04×
19MusicBusiness & Career2.03×
20SportsSports2.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bandai Namco audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bandai Namco audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.91×
Urban LifestyleOPEN1.74×
ExtroversionTHRILL1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bandai Namco audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.67×
Risk AppetiteTHRILL0.83×
Need for SecurityCONSERVATISM0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Bandai Namco's target market in United States?

Bandai Namco's target market in United States covers an estimated 500,183 people, concentrated in California and Texas.

02

What is the gender split and age of Bandai Namco customers?

33.8% of the Bandai Namco audience are female, 66.2% are male, with an average age of 29.3 years.

03

Which brands do Bandai Namco fans like most?

Bandai Namco fans show strongest brand affinity for QB (singer) (149.26×), Apiary (127.93×), and Xoom (96.39×) over the country average.

04

Where do Bandai Namco fans live in United States?

Bandai Namco fans in United States are most concentrated in California (reach ~80K), Texas (reach ~50K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Bandai Namco fans also like?

Beyond Bandai Namco itself, the audience over-indexes on Apiary (127.93×), Xoom (96.39×), Toy Story (franchise) (36.12×), and Beekeeper (44.49×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Bandai Namco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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