Bandai Namco Audience in United States
Bandai Namco has an estimated audience of 492,987 people in United States. 33.8% are female, 66.2% are male, average age 29.3. Top regions: California, Texas, New York. Top brand affinities: QB (singer), Apiary, Xoom, Toy Story (franchise), Beekeeper.
The average Bandai Namco fan in United States is 29.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include QB (singer), Apiary, Xoom, with strongest over-indexing on QB (singer) (149.26× the country average). Demographically, the Bandai Namco audience skews more male with an average age of 29.3, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Games · Type: Brand · Subtype: Video game developer
Demographics of Bandai Namco fans
| Metric | Value |
|---|---|
| Female | 33.8% |
| Male | 66.2% |
| Average age | 29.3 |
| Estimated audience size | 492,987 |
Audience persona
The typical Bandai Namco fan in United States is more male, around 29.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for QB (singer).
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 84,019 | 1.55× |
| Texas | 53,072 | 1.25× |
| New York | 38,493 | 1.4× |
| Florida | 35,412 | 1.06× |
| Illinois | 17,288 | 1.05× |
| Pennsylvania | 17,177 | 1.03× |
| New Jersey | 16,173 | 1.29× |
| North Carolina | 15,976 | 1.08× |
| Ohio | 15,951 | 1.05× |
| Georgia | 15,348 | 1.01× |
| Michigan | 12,951 | 1× |
| Arizona | 12,615 | 1.25× |
| Virginia | 12,371 | 1.03× |
| Washington | 11,941 | 1.21× |
| Tennessee | 9,596 | 0.97× |
| Massachusetts | 9,183 | 0.95× |
| Indiana | 9,120 | 1.01× |
| Maryland | 8,415 | 0.99× |
| Colorado | 7,702 | 0.99× |
| Missouri | 7,545 | 0.95× |
| Alabama | 7,129 | 1.04× |
| Kentucky | 7,111 | 1.15× |
| Oklahoma | 6,659 | 1.22× |
| Wisconsin | 6,480 | 0.87× |
| Oregon | 6,263 | 1.11× |
| South Carolina | 6,200 | 0.84× |
| Nevada | 6,185 | 1.3× |
| Louisiana | 6,034 | 0.95× |
| Minnesota | 5,941 | 0.84× |
| Utah | 5,151 | 1.17× |
| Connecticut | 4,721 | 0.95× |
| Arkansas | 4,002 | 0.99× |
| Iowa | 3,856 | 0.95× |
| Kansas | 3,576 | 0.92× |
| Mississippi | 3,443 | 0.85× |
| New Mexico | 2,638 | 1.07× |
| Idaho | 2,409 | 0.97× |
| Hawaii | 2,383 | 1.12× |
| West Virginia | 2,316 | 1.01× |
| Nebraska | 2,208 | 0.89× |
| New Hampshire | 1,629 | 0.84× |
| Rhode Island | 1,387 | 0.88× |
| Alaska | 1,249 | 1.18× |
| Maine | 1,200 | 0.68× |
| Delaware | 1,192 | 0.88× |
| Washington, District of Columbia | 975 | 0.66× |
| Montana | 906 | 0.66× |
| North Dakota | 851 | 0.84× |
| South Dakota | 824 | 0.72× |
| Vermont | 540 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| QB (singer) | 149.26× | Music & Radio |
| Apiary | 127.93× | Technology & Electronics |
| Xoom | 96.39× | Technology & Electronics |
| Toy Story (franchise) | 36.12× | Movies & TV |
| Beekeeper | 44.49× | Food & Beverages |
| Urban beekeeping | 68.64× | Home & Garden |
| Beekeeping | 22.39× | Home & Garden |
| Tatcha | 42.46× | Beauty & Wellness |
| Bee | 12× | Pets & Animals |
| Turn-based tactics | 67.24× | Games |
| VWvortex | 88.31× | Cars & Mobility |
| Salon International | 94.56× | |
| DeLorean | 32.12× | Cars & Mobility |
| Designer toy | 32.17× | |
| Tony Moran | 81.44× | Movies & TV |
| Food | 2.17× | Food & Beverages |
| Food and drink | 2.04× | Food & Beverages |
| Music | 2.03× | Business & Career |
| Movies | 2.1× | Movies & TV |
| Sports | 2× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.05 |
| Early Adopter Mentality | POWER | 1.74 |
| Luxury Orientation | PREMIUM | 1.22 |
| Extroversion | THRILL | 1.08 |
| Family Orientation | CONSERVATISM | 1.06 |
| Convenience Orientation | PREMIUM | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.3% |
| Japan | 10.1% |
| China | 5.6% |
See Bandai Namco audiences in other countries
More Video game developer audiences in United States
- GameStop (28,989,335)
- Nintendo (16,314,367)
- Ubisoft (2,940,152)
- Rockstar Games (2,889,235)
- Electronic Arts (1,926,828)
Frequently asked questions
How many fans does Bandai Namco have in United States?
Bandai Namco has an estimated audience of 492,987 people in United States, concentrated in California and Texas.
What is the gender split and age of Bandai Namco fans?
33.8% of Bandai Namco fans are female, 66.2% are male, with an average age of 29.3 years.
Which brands do Bandai Namco fans like most?
Bandai Namco fans show strongest brand affinity for QB (singer) (149.26×), Apiary (127.93×), and Xoom (96.39×) over the country average.
Where do Bandai Namco fans live in United States?
Bandai Namco fans in United States are most concentrated in California (reach 84,019), Texas (reach 53,072), and New York (reach 38,493). These three regions account for the largest share of the active audience.
What other brands do Bandai Namco fans also like?
Beyond Bandai Namco itself, the audience over-indexes on Apiary (127.93×), Xoom (96.39×), Toy Story (franchise) (36.12×), and Beekeeper (44.49×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Bandai Namco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.