DeLorean Audience in United States

DeLorean logo

DeLorean has an estimated audience of 895,453 people in United States. 66.6% are female, 33.4% are male, average age 33.1. Top regions: California, Texas, Florida. Top brand affinities: Xoom, Chaz Bono, Jordan Release Dates, Teyana Taylor, Atlanta metropolitan area.

The average DeLorean fan in United States is 33.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Xoom, Chaz Bono, Jordan Release Dates, with strongest over-indexing on Xoom (34.64× the country average). Demographically, the DeLorean audience skews more female with an average age of 33.1, and over-indexes on personality traits such as Extroversion, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand

Demographics of DeLorean fans

Demographic split for DeLorean audience in United States
MetricValue
Female66.6%
Male33.4%
Average age33.1
Estimated audience size895,453

Audience persona

The typical DeLorean fan in United States is more female, around 33.1 years old, with strong Extroversion tendencies and a notable affinity for Xoom.

Top regions in United States

Top regions ranked by reach for DeLorean in United States
RegionReachAffinity
California116,5741.18×
Texas88,7441.15×
Florida71,5901.18×
New York44,0870.88×
Illinois31,1331.04×
Pennsylvania30,0861×
North Carolina28,2861.05×
Georgia27,7101×
Ohio27,2100.99×
Michigan24,5541.05×
Washington23,8821.33×
Virginia23,6971.09×
Arizona22,6101.24×
New Jersey20,1040.88×
Tennessee18,6481.04×
Colorado17,4421.24×
Indiana17,0991.05×
Massachusetts16,6710.94×
Missouri15,6511.08×
Wisconsin14,0261.04×
Maryland13,0550.85×
South Carolina12,8870.96×
Oregon12,8841.26×
Alabama12,4561×
Minnesota12,4100.97×
Kentucky11,0010.98×
Oklahoma10,9441.1×
Utah10,5191.31×
Louisiana9,4360.82×
Nevada9,2561.07×
Arkansas7,0970.96×
Kansas6,9250.98×
Iowa6,9130.94×
Connecticut6,4880.72×
Mississippi5,6500.77×
Idaho5,0271.12×
Nebraska4,5011×
New Mexico4,3840.98×
West Virginia4,1130.99×
New Hampshire3,9491.12×
Hawaii3,3100.86×
Maine3,3031.03×
Montana2,5511.03×
Rhode Island2,3840.84×
Washington, District of Columbia2,3110.86×
Alaska2,0361.06×
Delaware1,8410.75×
South Dakota1,6880.82×
North Dakota1,5770.86×
Vermont1,3360.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for DeLorean audience
BrandAffinityCategory
Xoom34.64×Technology & Electronics
Chaz Bono24.68×Movies & TV
Jordan Release Dates14.22×Fashion & Accessoires
Teyana Taylor5.48×Movies & TV
Atlanta metropolitan area5.54×Travel & Leisure
Hip hop music1.66×Music & Radio
Cash App3.93×Business & Career
Coco Jones8.8×Movies & TV
Lace wig2.68×Beauty & Wellness
Southern hip hop2.69×Music & Radio
Curly Hair2.85×Beauty & Wellness
Diddy3.24×Music & Radio
Contemporary R&B1.86×Music & Radio
West Coast hip hop2.47×Music & Radio
Urban contemporary4.27×Music & Radio
Nia Long8.72×Movies & TV
East Coast hip hop2.48×Music & Radio
Soca music5.06×Music & Radio
Alternative hip hop2.41×Music & Radio
Atlanta hip hop3.19×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by DeLorean audience
TraitClusterScore
ExtroversionTHRILL1.65
SustainabilityBALANCE1.64
Family OrientationCONSERVATISM1.51
Urban LifestyleOPEN1.43
Healthy LifestyleBALANCE1.21
IndulgenceJOY1.16

Worldwide distribution

Worldwide audience distribution share by country for DeLorean
CountryShare
United States40.3%
Germany7.3%
Brazil7.2%

See DeLorean audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does DeLorean have in United States?

DeLorean has an estimated audience of 895,453 people in United States, concentrated in California and Texas.

What is the gender split and age of DeLorean fans?

66.6% of DeLorean fans are female, 33.4% are male, with an average age of 33.1 years.

Which brands do DeLorean fans like most?

DeLorean fans show strongest brand affinity for Xoom (34.64×), Chaz Bono (24.68×), and Jordan Release Dates (14.22×) over the country average.

Where do DeLorean fans live in United States?

DeLorean fans in United States are most concentrated in California (reach 116,574), Texas (reach 88,744), and Florida (reach 71,590). These three regions account for the largest share of the active audience.

What other brands do DeLorean fans also like?

Beyond DeLorean itself, the audience over-indexes on Chaz Bono (24.68×), Jordan Release Dates (14.22×), Teyana Taylor (5.48×), and Atlanta metropolitan area (5.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for DeLorean. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.