Rascasse Audience Intelligence

DeLorean Target Market in United States

A data profile of the people who buy, follow and care about DeLorean in United States — modelled from more than twelve digital signal sources. DeLorean has an estimated audience of 891,274 people in United States.

#2612among Brand in United States#777in Cars & Mobility

The average DeLorean fan in United States is 33.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Xoom, Chaz Bono, Jordan Release Dates, with strongest over-indexing on Xoom (34.64× the country average).

Demographically, the DeLorean audience skews more female with an average age of 33.1, and over-indexes on personality traits such as Extroversion, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical DeLorean fan in United States is more female, around 33.1 years old, with strong Extroversion tendencies and a notable affinity for Xoom.

Category: Cars & Mobility · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the DeLorean profile in United States.

Audience size
891K
in United States
Gender
66.6%♀
33.4% male
Age
33.1
average years
Country rank
#25560
Brand in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of DeLorean

66.6% are female, 33.4% are male, average age 33.1.

Fig. 02

Gender split

66.6%
Female
33.4%
Male
Demographic split for DeLorean audience in United States
MetricValue
Female66.6%
Male33.4%
Average age33.1
Estimated audience size891,274
Fig. 03

Age distribution

Ø 33.1
average years
Age distribution of the DeLorean audience in United States
Age bracketShare%
16-1929%
20-2930%
30-3920%
40-4913%
50+8%
Fig. 04

Worldwide distribution

39.8%

of the worldwide DeLorean audience comes from United States.

Worldwide audience distribution share by country for DeLorean
CountryShare
United States39.8%
Germany7.3%
Brazil7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the DeLorean audience in United States is strongest.

Fig. 05

Top regions by affinity

DeLorean customers by region in United States
#RegionReachAffinity×
01Utah~10K1.32×
02Washington~20K1.26×
03Oregon~10K1.23×
04Arizona~20K1.21×
05Colorado~20K1.16×
06Idaho~5K1.16×
07New Hampshire~4K1.15×
08California~100K1.13×
09Florida~70K1.12×
10Alaska~2K1.12×
11Texas~90K1.11×
12Oklahoma~10K1.09×
13Missouri~20K1.07×
14Wisconsin~10K1.06×
15Maine~3K1.06×
16Montana~3K1.06×
17Virginia~20K1.04×
18Nevada~9K1.04×
19Nebraska~5K1.04×
20West Virginia~4K1.04×
21Michigan~20K1.03×
22Tennessee~20K1.03×
23Indiana~20K1.02×
24Alabama~10K1.02×
25North Carolina~30K1.01×
26Kansas~7K1.00×
27Illinois~30K0.99×
28Arkansas~7K0.99×
29New Mexico~4K0.99×
30Ohio~30K0.98×
31North Dakota~2K0.98×
32Kentucky~10K0.97×
33Pennsylvania~30K0.96×
34Georgia~30K0.96×
35South Dakota~2K0.96×
36Minnesota~10K0.95×
37Iowa~7K0.95×
38South Carolina~10K0.94×
39Massachusetts~20K0.92×
40Vermont~1K0.92×
41Hawaii~3K0.87×
42Washington, District of Columbia~2K0.86×
43New Jersey~20K0.85×
44Maryland~10K0.85×
45Rhode Island~2K0.85×
46New York~40K0.83×
47Louisiana~10K0.83×
48Mississippi~6K0.81×
49Delaware~2K0.80×
50Connecticut~6K0.71×
Fig. 06

Affinity by region

Affinity by region — DeLorean, United States
0.71×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the DeLorean audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for DeLorean audience
#·InterestCategoryAffinity×
01XoomTechnology & Electronics34.64×
02Chaz BonoMovies & TV24.68×
03Jordan Release DatesFashion & Accessoires14.22×
04Coco JonesMovies & TV8.80×
05Nia LongMovies & TV8.72×
06Atlanta metropolitan areaTravel & Leisure5.54×
07Teyana TaylorMovies & TV5.48×
08Soca musicMusic & Radio5.06×
09Urban contemporaryMusic & Radio4.27×
10Cash AppBusiness & Career3.93×
11Sean CombsMusic & Radio3.67×
12Curly HairBeauty & Wellness2.85×
13Southern hip hopMusic & Radio2.69×
14Lace wigBeauty & Wellness2.68×
15East Coast hip hopMusic & Radio2.48×
16West Coast hip hopMusic & Radio2.47×
17Alternative hip hopMusic & Radio2.41×
18Madea's Class ReunionMovies & TV2.35×
19Contemporary R&BMusic & Radio1.86×
20Hip hop musicMusic & Radio1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the DeLorean audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by DeLorean audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.71×
Price SensitivityPREMIUM1.21×
Family OrientationCONSERVATISM1.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by DeLorean audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.62×
SpiritualityBALANCE0.66×
MindfulnessBALANCE0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is DeLorean's target market in United States?

DeLorean's target market in United States covers an estimated 891,274 people, concentrated in California and Texas.

02

What is the gender split and age of DeLorean customers?

66.6% of the DeLorean audience are female, 33.4% are male, with an average age of 33.1 years.

03

Which brands do DeLorean fans like most?

DeLorean fans show strongest brand affinity for Xoom (34.64×), Chaz Bono (24.68×), and Jordan Release Dates (14.22×) over the country average.

04

Where do DeLorean fans live in United States?

DeLorean fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do DeLorean fans also like?

Beyond DeLorean itself, the audience over-indexes on Chaz Bono (24.68×), Jordan Release Dates (14.22×), Teyana Taylor (5.48×), and Atlanta metropolitan area (5.54×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See DeLorean audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for DeLorean. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →