Soca music Audience in United States

Soca music has an estimated audience of 7,452,631 people in United States. 58.2% are female, 41.8% are male, average age 32.6. Top regions: New York, Florida, California. Top brand affinities: Google Maps, Autism Awareness, Diabetes mellitus awareness, Enterprise Rent-A-Car, Indeed.com.

The average Soca music fan in United States is 32.6 years old, more female, and lives primarily in New York. The audience is concentrated in New York, Florida, California. Top brand affinities include Google Maps, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Google Maps (10.16× the country average). Demographically, the Soca music audience skews more female with an average age of 32.6, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of Soca music fans

Demographic split for Soca music audience in United States
MetricValue
Female58.2%
Male41.8%
Average age32.6
Estimated audience size7,452,631

Audience persona

The typical Soca music fan in United States is more female, around 32.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Soca music in United States
RegionReachAffinity
New York1,841,1034.42×
Florida1,361,4672.7×
California590,3630.72×
Georgia484,9272.11×
Texas475,6400.74×
New Jersey424,2792.24×
Maryland348,6292.72×
Pennsylvania328,5111.31×
Virginia272,2961.5×
Massachusetts269,4271.83×
North Carolina256,8951.15×
Illinois172,6290.7×
Connecticut169,7982.27×
Ohio135,2520.59×
Minnesota116,6651.09×
Michigan112,2020.58×
Tennessee99,3930.66×
Washington91,5220.61×
Louisiana86,5440.9×
South Carolina84,9420.76×
Arizona78,4590.52×
Kentucky73,6760.79×
Colorado65,3280.56×
Indiana62,0710.46×
Alabama60,7500.58×
Washington, District of Columbia59,6382.66×
Missouri54,2200.45×
Oregon54,1020.63×
Nevada45,3170.63×
Wisconsin42,4100.38×
Oklahoma33,2720.4×
Delaware26,2811.28×
Mississippi25,5310.42×
Hawaii23,2410.73×
Rhode Island22,0100.93×
New Hampshire21,7080.74×
Iowa19,6370.32×
Kansas19,4680.33×
Maine18,8540.71×
Arkansas18,4290.3×
Alaska17,0891.07×
Utah16,5470.25×
New Mexico15,8600.42×
Idaho15,8140.42×
West Virginia15,8080.46×
Nebraska14,8800.4×
Vermont14,4321.1×
Montana13,7520.67×
South Dakota13,5730.79×
North Dakota13,2160.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Soca music audience
BrandAffinityCategory
Google Maps10.16×Internet & Social Media
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Enterprise Rent-A-Car11.03×Cars & Mobility
Indeed.com7.21×Business & Career
Capital One6.04×Business & Career
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Aaliyah23.22×Music & Radio
Hair Extensions7.9×Beauty & Wellness
DraftKings19.95×Sports
Apple Store9.66×Shopping
Camila Cabello22.21×Music & Radio
Cillian Murphy13.53×Movies & TV
Income tax13.19×Business & Career
ICloud10.16×Technology & Electronics
Circle K7.23×Shopping
CarGurus5.85×Cars & Mobility
StubHub8.57×Travel & Leisure
Anna Kendrick12.7×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Soca music audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.76
Luxury OrientationPREMIUM1.49
Early Adopter MentalityPOWER1.41
Urban LifestyleOPEN1.21
MindfulnessBALANCE1.19
Healthy LifestyleBALANCE1.18

Worldwide distribution

Worldwide audience distribution share by country for Soca music
CountryShare
United States35.7%
Mexico8.5%
Colombia7.2%

See Soca music audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does Soca music have in United States?

Soca music has an estimated audience of 7,452,631 people in United States, concentrated in New York and Florida.

What is the gender split and age of Soca music fans?

58.2% of Soca music fans are female, 41.8% are male, with an average age of 32.6 years.

Which brands do Soca music fans like most?

Soca music fans show strongest brand affinity for Google Maps (10.16×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Soca music fans live in United States?

Soca music fans in United States are most concentrated in New York (reach 1,841,103), Florida (reach 1,361,467), and California (reach 590,363). These three regions account for the largest share of the active audience.

What other brands do Soca music fans also like?

Beyond Soca music itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), Enterprise Rent-A-Car (11.03×), and Indeed.com (7.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Soca music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.