Rascasse Audience Intelligence

Soca music Audience in United States

A data profile of the people who buy, follow and care about Soca music in United States — modelled from more than twelve digital signal sources. Soca music has an estimated audience of 7,452,631 people in United States.

#114among Musical genre in United States#2889among Topic in United States#359in Music & Radio

The average Soca music fan in United States is 32.6 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, Florida, California.

Top brand affinities include Hair Extensions, Las Vegas, Trinidad and Tobago, with strongest over-indexing on Hair Extensions (5.72× the country average).

Demographically, the Soca music audience skews more female with an average age of 32.6, and over-indexes on personality traits such as Mindfulness, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Soca music fan in United States is more female, around 32.6 years old, with strong Mindfulness tendencies and a notable affinity for Hair Extensions.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Soca music profile in United States.

Audience size
7.5M
in United States
Gender
58.2%♀
41.8% male
Age
32.6
average years
Country rank
#4753
Topic in United States
Fig. 01

Search interest · 12-month trend

+37%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Soca music fans

58.2% are female, 41.8% are male, average age 32.6.

Fig. 02

Gender split

58.2%
Female
41.8%
Male
Demographic split for Soca music audience in United States
MetricValue
Female58.2%
Male41.8%
Average age32.6
Estimated audience size7,452,631
Fig. 03

Age distribution

Ø 32.6
average years
Age distribution of the Soca music audience in United States
Age bracketShare%
16-1934%
20-2925%
30-3919%
40-4914%
50+7%
Fig. 04

Worldwide distribution

35.7%

of the worldwide Soca music audience comes from United States.

Worldwide audience distribution share by country for Soca music
CountryShare
United States35.7%
Mexico8.5%
Colombia7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Soca music audience in United States is strongest.

Fig. 05

Top regions by affinity

Soca music fans by region: top regions in United States
#RegionReachAffinity×
01New York~1.5M4.15×
02Maryland~300K2.63×
03Florida~1.5M2.52×
04New Jersey~400K2.18×
05Washington, District of Columbia~50K2.09×
06Georgia~400K1.92×
07Connecticut~100K1.88×
08Massachusetts~200K1.70×
09Virginia~200K1.35×
10Pennsylvania~300K1.23×
11Delaware~20K1.20×
12North Carolina~300K1.12×
13Rhode Island~30K1.09×
14Vermont~10K1.03×
15Alaska~20K1.01×
16North Dakota~20K0.98×
17South Dakota~20K0.97×
18Minnesota~100K0.94×
19Maine~30K0.94×
20Montana~20K0.94×
21Louisiana~90K0.93×
22New Hampshire~30K0.93×
23Hawaii~30K0.92×
24West Virginia~30K0.90×
25South Carolina~100K0.89×
26Idaho~30K0.88×
27New Mexico~30K0.87×
28Nebraska~30K0.87×
29Mississippi~50K0.86×
30Kentucky~80K0.85×
31Arkansas~50K0.85×
32Nevada~60K0.83×
33Iowa~50K0.83×
34Kansas~50K0.83×
35Utah~50K0.81×
36Oklahoma~70K0.80×
37Alabama~80K0.79×
38Oregon~70K0.79×
39Tennessee~100K0.78×
40Texas~500K0.77×
41Illinois~200K0.74×
42Colorado~90K0.74×
43Wisconsin~80K0.74×
44California~600K0.73×
45Washington~100K0.73×
46Missouri~90K0.73×
47Indiana~100K0.72×
48Ohio~200K0.71×
49Arizona~100K0.71×
50Michigan~100K0.70×
Fig. 06

Affinity by region

Affinity by region — Soca music, United States
0.70×1.00×4.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Soca music audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Soca music audience
#·InterestCategoryAffinity×
01BarbadosTravel & Leisure11.12×
02Trinidad and TobagoTravel & Leisure9.53×
03GhanaTravel & Leisure6.49×
04Hair ExtensionsBeauty & Wellness5.72×
05NigeriaTravel & Leisure5.24×
06DancehallsMusic & Radio4.60×
07The Breakfast ClubMovies & TV4.57×
08KeratinBeauty & Wellness4.39×
09Black comedyMovies & TV4.02×
10Las VegasTravel & Leisure3.86×
11BPCars & Mobility3.84×
12YouTube MusicInternet & Social Media3.27×
13CaribbeanTravel & Leisure3.12×
14Google DriveTechnology & Electronics3.11×
15NBA FinalsSports2.85×
16College basketballSports2.65×
17MetaphysicsBusiness & Career2.60×
18High-definition televisionTechnology & Electronics2.02×
19SupermanMovies & TV1.56×
20Do it yourself (DIY)Home & Garden1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Soca music audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Soca music audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.38×
Urban LifestyleOPEN1.37×
Luxury OrientationPREMIUM1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Soca music audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.81×
Pet OwnershipJOY0.82×
Convenience OrientationPREMIUM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Soca music have in United States?

Soca music has an estimated audience of 7,452,631 people in United States, concentrated in New York and Florida.

02

What is the gender split and age of Soca music fans?

58.2% of Soca music fans are female, 41.8% are male, with an average age of 32.6 years.

03

Which brands do Soca music fans like most?

Soca music fans show strongest brand affinity for Hair Extensions (5.72×), Las Vegas (3.86×), and Trinidad and Tobago (9.53×) over the country average.

04

Where do Soca music fans live in United States?

Soca music fans in United States are most concentrated in New York (reach ~1.5M), Florida (reach ~1.5M), and California (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Soca music fans also like?

Beyond Soca music itself, the audience over-indexes on Las Vegas (3.86×), Trinidad and Tobago (9.53×), Google Drive (3.11×), and Barbados (11.12×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in United States

See Soca music audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Soca music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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