Ghana Audience in United States
Ghana has an estimated audience of 4,855,270 people in United States. 51.3% are female, 48.7% are male, average age 34.1. Top regions: California, Texas, New York. Top brand affinities: Music, Sports, Popular music, Energy, Entertainment.
The average Ghana fan in United States is 34.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Music, Sports, Popular music, with strongest over-indexing on Music (2.63× the country average). Demographically, the Ghana audience skews balanced with an average age of 34.1, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Ghana fans
| Metric | Value |
|---|---|
| Female | 51.3% |
| Male | 48.7% |
| Average age | 34.1 |
| Estimated audience size | 4,855,270 |
Audience persona
The typical Ghana fan in United States is balanced, around 34.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Music.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 475,576 | 0.89× |
| Texas | 414,104 | 0.99× |
| New York | 399,652 | 1.47× |
| Florida | 355,021 | 1.08× |
| Georgia | 243,760 | 1.63× |
| Virginia | 195,295 | 1.65× |
| Ohio | 174,957 | 1.17× |
| Illinois | 172,356 | 1.07× |
| New Jersey | 171,406 | 1.39× |
| North Carolina | 169,445 | 1.16× |
| Pennsylvania | 168,719 | 1.03× |
| Maryland | 163,698 | 1.96× |
| Massachusetts | 137,916 | 1.44× |
| Michigan | 116,569 | 0.92× |
| Washington | 97,734 | 1× |
| Tennessee | 89,704 | 0.92× |
| Indiana | 78,098 | 0.88× |
| Arizona | 75,536 | 0.76× |
| Minnesota | 75,360 | 1.08× |
| Colorado | 72,802 | 0.95× |
| South Carolina | 72,522 | 0.99× |
| Missouri | 70,833 | 0.91× |
| Connecticut | 68,098 | 1.4× |
| Louisiana | 62,716 | 1× |
| Alabama | 58,648 | 0.86× |
| Wisconsin | 55,019 | 0.75× |
| Kentucky | 50,028 | 0.82× |
| Oregon | 46,204 | 0.83× |
| Oklahoma | 44,056 | 0.82× |
| Utah | 39,187 | 0.9× |
| Nevada | 37,785 | 0.8× |
| Mississippi | 36,926 | 0.92× |
| Arkansas | 30,957 | 0.77× |
| Iowa | 30,778 | 0.77× |
| Kansas | 30,339 | 0.79× |
| Washington, District of Columbia | 29,682 | 2.03× |
| Nebraska | 19,443 | 0.8× |
| Idaho | 17,371 | 0.71× |
| New Hampshire | 16,517 | 0.86× |
| New Mexico | 16,197 | 0.67× |
| Rhode Island | 15,757 | 1.02× |
| Delaware | 15,621 | 1.17× |
| West Virginia | 15,430 | 0.68× |
| Maine | 15,427 | 0.89× |
| Hawaii | 14,606 | 0.7× |
| North Dakota | 10,118 | 1.01× |
| Montana | 9,011 | 0.67× |
| Vermont | 7,875 | 0.92× |
| South Dakota | 7,742 | 0.69× |
| Alaska | 7,605 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Music | 2.63× | Business & Career |
| Sports | 2.46× | Sports |
| Popular music | 3.66× | Music & Radio |
| Energy | 3.57× | Home & Garden |
| Entertainment | 2.47× | Movies & TV |
| Arts and music | 2.29× | Arts & Culture |
| Food and drink | 1.93× | Food & Beverages |
| Movies | 2.01× | Movies & TV |
| Live events | 2.04× | Music & Radio |
| Outdoor recreation | 1.97× | Sports |
| Consumer electronics | 1.86× | Technology & Electronics |
| Games | 1.88× | Games |
| Reading | 1.81× | Literature |
| Food | 1.75× | Food & Beverages |
| Wildlife | 2.67× | Travel & Leisure |
| Bespoke tailoring | 7.39× | Fashion & Accessoires |
| Educational technology | 3.68× | Business & Career |
| Safari | 7.95× | Travel & Leisure |
| Pets | 1.69× | Pets & Animals |
| Curly Hair | 3.87× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 3.21 |
| LGBTQ+ Identity | OPEN | 3.09 |
| Risk Appetite | THRILL | 2.52 |
| Price Sensitivity | PREMIUM | 1.51 |
| Social Media Usage | JOY | 1.43 |
| Community Orientation | OPEN | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.1% |
| Nigeria | 6.8% |
| France | 5.2% |
See Ghana audiences in other countries
More Country audiences in United States
- United States (134,384,245)
- Mexico (48,716,375)
- Australia (45,480,148)
- Canada (41,667,301)
- United Kingdom (29,060,621)
Frequently asked questions
How many fans does Ghana have in United States?
Ghana has an estimated audience of 4,855,270 people in United States, concentrated in California and Texas.
What is the gender split and age of Ghana fans?
51.3% of Ghana fans are female, 48.7% are male, with an average age of 34.1 years.
Which brands do Ghana fans like most?
Ghana fans show strongest brand affinity for Music (2.63×), Sports (2.46×), and Popular music (3.66×) over the country average.
Where do Ghana fans live in United States?
Ghana fans in United States are most concentrated in California (reach 475,576), Texas (reach 414,104), and New York (reach 399,652). These three regions account for the largest share of the active audience.
What other brands do Ghana fans also like?
Beyond Ghana itself, the audience over-indexes on Sports (2.46×), Popular music (3.66×), Energy (3.57×), and Entertainment (2.47×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Ghana. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.