Ghana Audience in Germany
Ghana has an estimated audience of 732,377 people in Germany. 41.9% are female, 58.1% are male, average age 35.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: University of Lagos, Celebrity Gossip, Music of Nigeria, Niger, African popular music.
The average Ghana fan in Germany is 35.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include University of Lagos, Celebrity Gossip, Music of Nigeria, with strongest over-indexing on University of Lagos (40.18× the country average). Demographically, the Ghana audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Convenience Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Ghana fans
| Metric | Value |
|---|---|
| Female | 41.9% |
| Male | 58.1% |
| Average age | 35.8 |
| Estimated audience size | 732,377 |
Audience persona
The typical Ghana fan in Germany is more male, around 35.8 years old, with strong Convenience Orientation tendencies and a notable affinity for University of Lagos.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 194,431 | 1.21× |
| Bayern | 109,532 | 0.93× |
| Baden-Württemberg | 92,489 | 0.93× |
| Niedersachsen | 68,635 | 0.96× |
| Hessen | 66,057 | 1.18× |
| Berlin | 45,060 | 1.38× |
| Hamburg | 30,375 | 1.84× |
| Schleswig-Holstein | 28,238 | 1.07× |
| Sachsen | 26,394 | 0.73× |
| Rheinland-Pfalz | 18,551 | 0.51× |
| Brandenburg | 16,149 | 0.71× |
| Bremen | 11,764 | 1.88× |
| Thüringen | 11,714 | 0.63× |
| Sachsen-Anhalt | 11,460 | 0.6× |
| Mecklenburg-Vorpommern | 9,360 | 0.67× |
| Saarland | 6,894 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| University of Lagos | 40.18× | Business & Career |
| Celebrity Gossip | 36.63× | News |
| Music of Nigeria | 21.52× | Music & Radio |
| Niger | 25.99× | Travel & Leisure |
| African popular music | 24.47× | Music & Radio |
| Temptation Island VIP | 36.63× | Movies & TV |
| Electro (music) | 6.33× | Music & Radio |
| Kenya | 16.42× | Travel & Leisure |
| Angola | 26.29× | Travel & Leisure |
| Chad | 18.27× | Travel & Leisure |
| Africa | 5.96× | Travel & Leisure |
| OLX | 9.44× | Shopping |
| Ghana national football team | 26.73× | Sports |
| Somalia | 14.72× | Travel & Leisure |
| Natural World | 3× | Fashion & Accessoires |
| South Sudan | 17.23× | Travel & Leisure |
| Accra | 28.89× | Travel & Leisure |
| Tanzania | 12.5× | Travel & Leisure |
| Durban University of Technology | 17.89× | Business & Career |
| Democratic Republic of the Congo | 16.32× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.34 |
| Luxury Orientation | PREMIUM | 1.31 |
| Spirituality | BALANCE | 1.28 |
| Community Orientation | OPEN | 1.25 |
| Risk Appetite | THRILL | 1.25 |
| LGBTQ+ Identity | OPEN | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.1% |
| Nigeria | 6.8% |
| France | 5.2% |
See Ghana audiences in other countries
More Country audiences in Germany
- Germany (35,160,910)
- Italy (11,733,126)
- Switzerland (10,866,491)
- Turkey (9,948,276)
- Canada (8,912,959)
Frequently asked questions
How many fans does Ghana have in Germany?
Ghana has an estimated audience of 732,377 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ghana fans?
41.9% of Ghana fans are female, 58.1% are male, with an average age of 35.8 years.
Which brands do Ghana fans like most?
Ghana fans show strongest brand affinity for University of Lagos (40.18×), Celebrity Gossip (36.63×), and Music of Nigeria (21.52×) over the country average.
Where do Ghana fans live in Germany?
Ghana fans in Germany are most concentrated in Nordrhein-Westfalen (reach 194,431), Bayern (reach 109,532), and Baden-Württemberg (reach 92,489). These three regions account for the largest share of the active audience.
What other brands do Ghana fans also like?
Beyond Ghana itself, the audience over-indexes on Celebrity Gossip (36.63×), Music of Nigeria (21.52×), Niger (25.99×), and African popular music (24.47×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ghana. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.