A data profile of the people who buy, follow and care about Durban University of Technology in Germany — modelled from more than twelve digital signal sources. Durban University of Technology has an estimated audience of 352,914 people in Germany.
The average Durban University of Technology fan in Germany is 38.6 years old, more female, and lives primarily in Baden-Württemberg.
The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern.
Top brand affinities include Ottoman, Stradivarius, LC Waikiki, with strongest over-indexing on Ottoman (167.32× the country average).
Demographically, the Durban University of Technology audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Community Orientation, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Durban University of Technology fan in Germany is more female, around 38.6 years old, with strong Community Orientation tendencies and a notable affinity for Ottoman.
The key figures that characterise the Durban University of Technology profile in Germany.
66.4% are female, 33.6% are male, average age 38.6.
| Metric | Value |
|---|---|
| Female | 66.4% |
| Male | 33.6% |
| Average age | 38.6 |
| Estimated audience size | 352,914 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 13% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 21% |
of the worldwide Durban University of Technology audience comes from Germany.
| Country | Share |
|---|---|
| Turkey | 16.0% |
| United States | 11.6% |
| Germany | 6.7% |
Where the Durban University of Technology audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bremen | ~5K | 1.59× | |
| 02 | Baden-Württemberg | ~60K | 1.25× | |
| 03 | Thüringen | ~10K | 1.08× | |
| 04 | Sachsen-Anhalt | ~10K | 1.04× | |
| 05 | Schleswig-Holstein | ~10K | 0.99× | |
| 06 | Brandenburg | ~10K | 0.99× | |
| 07 | Mecklenburg-Vorpommern | ~7K | 0.99× | |
| 08 | Saarland | ~4K | 0.99× | |
| 09 | Hamburg | ~8K | 0.98× | |
| 10 | Hessen | ~30K | 0.97× | |
| 11 | Rheinland-Pfalz | ~20K | 0.95× | |
| 12 | Sachsen | ~20K | 0.90× | |
| 13 | Berlin | ~10K | 0.87× | |
| 14 | Niedersachsen | ~30K | 0.83× | |
| 15 | Bayern | ~50K | 0.81× | |
| 16 | Nordrhein-Westfalen | ~50K | 0.71× |
The strongest cross-interests of the Durban University of Technology audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ottoman | Home & Garden | 167.32× | ||
| 02 | Zenith Bank | Business & Career | 80.85× | ||
| 03 | Ghana national football team | Sports | 28.12× | ||
| 04 | Comedy music | Music & Radio | 25.11× | ||
| 05 | LC Waikiki | Fashion & Accessoires | 17.94× | ||
| 06 | Suitsupply | Fashion & Accessoires | 17.94× | ||
| 07 | Volkswagen ID.4 | Cars & Mobility | 17.94× | ||
| 08 | Volkswagen ID.3 | Cars & Mobility | 17.94× | ||
| 09 | Ghana | Travel & Leisure | 17.89× | ||
| 10 | Once upon a time | Movies & TV | 17.79× | ||
| 11 | African popular music | Music & Radio | 15.62× | ||
| 12 | Stradivarius | Shopping | 11.45× | ||
| 13 | TRT 1 | Movies & TV | 11.09× | ||
| 14 | Sözcü | News | 10.56× | ||
| 15 | Smoked meat | Food & Beverages | 9.88× | ||
| 16 | FC St. Pauli | Sports | 6.24× | ||
| 17 | Earring | Fashion & Accessoires | 6.07× | ||
| 18 | Woolworths | Shopping | 5.54× | ||
| 19 | SunExpress | Travel & Leisure | 3.74× | ||
| 20 | Women's clothing | Fashion & Accessoires | 2.49× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 3.13× | |
| Quality Awareness | PREMIUM | 2.22× | |
| Extroversion | THRILL | 1.89× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.63× | |
| Indulgence | JOY | 0.79× | |
| Price Sensitivity | PREMIUM | 0.88× |
Durban University of Technology has an estimated audience of 352,914 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.
66.4% of Durban University of Technology fans are female, 33.6% are male, with an average age of 38.6 years.
Durban University of Technology fans show strongest brand affinity for Ottoman (167.32×), Stradivarius (11.45×), and LC Waikiki (17.94×) over the country average.
Durban University of Technology fans in Germany are most concentrated in Baden-Württemberg (reach ~60K), Nordrhein-Westfalen (reach ~50K), and Bayern (reach ~50K). These three regions account for the largest share of the active audience.
Beyond Durban University of Technology itself, the audience over-indexes on Stradivarius (11.45×), LC Waikiki (17.94×), Suitsupply (17.94×), and Volkswagen ID.4 (17.94×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Durban University of Technology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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