Rascasse Audience Intelligence

Volkswagen ID.3 Audience in Germany

A data profile of the people who buy, follow and care about Volkswagen ID.3 in Germany — modelled from more than twelve digital signal sources. Volkswagen ID.3 has an estimated audience of 432,265 people in Germany.

#206among Car type in Germany#197among Car Model in Germany#606in Cars & Mobility

The average Volkswagen ID.3 fan in Germany is 37.0 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Luxury box, Tide (brand), okcupid, with strongest over-indexing on Luxury box (118.05× the country average).

Demographically, the Volkswagen ID.3 audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Family Orientation, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Volkswagen ID.3 fan in Germany is more male, around 37.0 years old, with strong Family Orientation tendencies and a notable affinity for Luxury box.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Volkswagen ID.3 profile in Germany.

Audience size
432K
in Germany
Gender
29.3%♀
70.7% male
Age
37.0
average years
Country rank
#13180
Car Model in Germany
Fig. 01

Search interest · 12-month trend

+60%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Volkswagen ID.3 fans

29.3% are female, 70.7% are male, average age 37.0.

Fig. 02

Gender split

29.3%
Female
70.7%
Male
Demographic split for Volkswagen ID.3 audience in Germany
MetricValue
Female29.3%
Male70.7%
Average age37.0
Estimated audience size432,265
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the Volkswagen ID.3 audience in Germany
Age bracketShare%
16-1926%
20-2919%
30-3919%
40-4919%
50+16%
Fig. 04

Worldwide distribution

30.1%

of the worldwide Volkswagen ID.3 audience comes from Germany.

Worldwide audience distribution share by country for Volkswagen ID.3
CountryShare
Germany30.1%
United Kingdom9.8%
France7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Volkswagen ID.3 audience in Germany is strongest.

Fig. 05

Top regions by affinity

Volkswagen ID.3 fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~50K1.36×
02Bayern~80K1.31×
03Baden-Württemberg~70K1.25×
04Hessen~40K1.21×
05Nordrhein-Westfalen~100K1.17×
06Hamburg~10K1.11×
07Rheinland-Pfalz~20K1.10×
08Schleswig-Holstein~20K1.10×
09Saarland~4K0.95×
10Sachsen~20K0.91×
11Bremen~3K0.81×
12Brandenburg~10K0.80×
13Thüringen~8K0.79×
14Berlin~10K0.78×
15Sachsen-Anhalt~7K0.74×
16Mecklenburg-Vorpommern~5K0.73×
Fig. 06

Affinity by region

Affinity by region — Volkswagen ID.3, Germany
0.73×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Volkswagen ID.3 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Volkswagen ID.3 audience
#·InterestCategoryAffinity×
01Zenith BankBusiness & Career252.33×
02El EspectadorNews245.44×
03Nigerian nairaPolitics & Society177.13×
04okcupidInternet & Social Media123.68×
05Online bingoGames120.93×
06Luxury boxFashion & Accessoires118.05×
07Mitsubishi LancerCars & Mobility85.04×
08LehreTravel & Leisure81.77×
09Tide (brand)Home & Garden78.68×
10Volkswagen GolCars & Mobility76.05×
11Delft University of TechnologyBusiness & Career51.50×
12UnibetGames44.40×
13Enterprise Rent-A-CarCars & Mobility41.53×
14Fiat 500Cars & Mobility34.81×
15The Elder ScrollsGames33.60×
16Lamborghini UrusCars & Mobility33.32×
17Working parentKids & Family30.23×
18Jim CarreyMovies & TV26.16×
19Used CarsCars & Mobility19.12×
20Family carCars & Mobility17.09×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Volkswagen ID.3 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Volkswagen ID.3 audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM3.75×
ExtroversionTHRILL3.30×
Risk AppetiteTHRILL3.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Volkswagen ID.3 audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.64×
TraditionCONSERVATISM0.71×
CreativityOPEN0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Volkswagen ID.3 have in Germany?

Volkswagen ID.3 has an estimated audience of 432,265 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Volkswagen ID.3 fans?

29.3% of Volkswagen ID.3 fans are female, 70.7% are male, with an average age of 37.0 years.

03

Which brands do Volkswagen ID.3 fans like most?

Volkswagen ID.3 fans show strongest brand affinity for Luxury box (118.05×), Tide (brand) (78.68×), and okcupid (123.68×) over the country average.

04

Where do Volkswagen ID.3 fans live in Germany?

Volkswagen ID.3 fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Volkswagen ID.3 fans also like?

Beyond Volkswagen ID.3 itself, the audience over-indexes on Tide (brand) (78.68×), okcupid (123.68×), Online bingo (120.93×), and Lehre (81.77×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in Germany

See Volkswagen ID.3 audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Volkswagen ID.3. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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