Rascasse Audience Intelligence

Luxury box Audience in Germany

A data profile of the people who buy, follow and care about Luxury box in Germany — modelled from more than twelve digital signal sources. Luxury box has an estimated audience of 420,178 people in Germany.

#5131among Topic in Germany#642in Fashion & Accessoires

The average Luxury box fan in Germany is 42.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Certina Kurth Frères, Montblanc (company), Frédérique Constant, with strongest over-indexing on Certina Kurth Frères (66.28× the country average).

Demographically, the Luxury box audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Luxury box fan in Germany is balanced, around 42.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Certina Kurth Frères.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Luxury box profile in Germany.

Audience size
420K
in Germany
Gender
50.8%♀
49.2% male
Age
42.8
average years
Country rank
#13448
Topic in Germany
Fig. 01

Search interest · 12-month trend

-65%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Luxury box fans

50.8% are female, 49.2% are male, average age 42.8.

Fig. 02

Gender split

50.8%
Female
49.2%
Male
Demographic split for Luxury box audience in Germany
MetricValue
Female50.8%
Male49.2%
Average age42.8
Estimated audience size420,178
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the Luxury box audience in Germany
Age bracketShare%
16-1914%
20-2915%
30-3920%
40-4922%
50+29%
Fig. 04

Worldwide distribution

6.9%

of the worldwide Luxury box audience comes from Germany.

Worldwide audience distribution share by country for Luxury box
CountryShare
United States16.5%
Germany6.9%
Italy6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Luxury box audience in Germany is strongest.

Fig. 05

Top regions by affinity

Luxury box fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~4K1.16×
02Mecklenburg-Vorpommern~9K1.06×
03Sachsen-Anhalt~10K1.02×
04Saarland~5K1.02×
05Brandenburg~10K1.01×
06Thüringen~10K1.01×
07Niedersachsen~40K0.99×
08Hamburg~9K0.97×
09Bayern~60K0.95×
10Berlin~20K0.95×
11Schleswig-Holstein~10K0.95×
12Rheinland-Pfalz~20K0.94×
13Sachsen~20K0.93×
14Nordrhein-Westfalen~80K0.91×
15Hessen~30K0.91×
16Baden-Württemberg~50K0.88×
Fig. 06

Affinity by region

Affinity by region — Luxury box, Germany
0.88×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Luxury box audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Luxury box audience
#·InterestCategoryAffinity×
01Certina Kurth FrèresFashion & Accessoires66.28×
02EbelFashion & Accessoires58.77×
03MovadoFashion & Accessoires53.94×
04Bell & RossFashion & Accessoires36.79×
05Nomos GlashütteFashion & Accessoires32.70×
06Frédérique ConstantFashion & Accessoires31.84×
07Glashütte OriginalFashion & Accessoires24.17×
08Chrono24Shopping16.46×
09Mount EverestTravel & Leisure15.66×
10Montblanc (company)Fashion & Accessoires15.27×
11WristFashion & Accessoires15.23×
12Bobby BrownMusic & Radio14.84×
13Rado (watch)Fashion & Accessoires14.52×
14HorologyBusiness & Career12.64×
15SeikoFashion & Accessoires10.67×
16WatchmakerFashion & Accessoires7.37×
17GolfSports3.87×
18BreuningerFashion & Accessoires3.52×
19Discount storesShopping1.96×
20ShoppingShopping1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Luxury box audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Luxury box audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM4.51×
Quality AwarenessPREMIUM2.04×
Price SensitivityPREMIUM1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Luxury box audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.94×
Pet OwnershipJOY1.00×
SpiritualityBALANCE1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Luxury box have in Germany?

Luxury box has an estimated audience of 420,178 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Luxury box fans?

50.8% of Luxury box fans are female, 49.2% are male, with an average age of 42.8 years.

03

Which brands do Luxury box fans like most?

Luxury box fans show strongest brand affinity for Certina Kurth Frères (66.28×), Montblanc (company) (15.27×), and Frédérique Constant (31.84×) over the country average.

04

Where do Luxury box fans live in Germany?

Luxury box fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Luxury box fans also like?

Beyond Luxury box itself, the audience over-indexes on Montblanc (company) (15.27×), Frédérique Constant (31.84×), Chrono24 (16.46×), and Nomos Glashütte (32.7×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Luxury box audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Luxury box. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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