Luxury box Audience in Germany
Luxury box has an estimated audience of 420,178 people in Germany. 50.8% are female, 49.2% are male, average age 42.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Certina Kurth Frères, Montblanc (company), Frédérique Constant, Bobby Brown, Wrist.
The average Luxury box fan in Germany is 42.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Certina Kurth Frères, Montblanc (company), Frédérique Constant, with strongest over-indexing on Certina Kurth Frères (66.28× the country average). Demographically, the Luxury box audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Luxury box fans
| Metric | Value |
|---|---|
| Female | 50.8% |
| Male | 49.2% |
| Average age | 42.8 |
| Estimated audience size | 420,178 |
Audience persona
The typical Luxury box fan in Germany is balanced, around 42.8 years old, with strong Quality Awareness tendencies and a notable affinity for Certina Kurth Frères.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 80,625 | 0.88× |
| Bayern | 68,096 | 1.01× |
| Baden-Württemberg | 43,067 | 0.75× |
| Niedersachsen | 41,456 | 1.02× |
| Hessen | 23,823 | 0.74× |
| Berlin | 17,567 | 0.94× |
| Rheinland-Pfalz | 16,590 | 0.79× |
| Sachsen | 14,873 | 0.72× |
| Brandenburg | 12,663 | 0.97× |
| Sachsen-Anhalt | 12,086 | 1.11× |
| Mecklenburg-Vorpommern | 12,016 | 1.5× |
| Schleswig-Holstein | 10,334 | 0.68× |
| Thüringen | 10,280 | 0.96× |
| Hamburg | 7,650 | 0.81× |
| Bremen | 6,763 | 1.88× |
| Saarland | 6,432 | 1.25× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Certina Kurth Frères | 66.28× | Fashion & Accessoires |
| Montblanc (company) | 15.27× | Fashion & Accessoires |
| Frédérique Constant | 31.84× | Fashion & Accessoires |
| Bobby Brown | 14.84× | Music & Radio |
| Wrist | 15.23× | Fashion & Accessoires |
| Chrono24 | 16.46× | Shopping |
| Bell & Ross | 36.79× | Fashion & Accessoires |
| Golf | 3.87× | Sports |
| Ebel | 58.77× | Fashion & Accessoires |
| Movado | 53.94× | Fashion & Accessoires |
| Horology | 12.64× | Business & Career |
| Baume et Mercier | 24.54× | Fashion & Accessoires |
| Seiko | 10.67× | Fashion & Accessoires |
| Mount Everest | 15.66× | Travel & Leisure |
| Breuninger | 3.52× | Fashion & Accessoires |
| Watchmaker | 7.37× | Fashion & Accessoires |
| Borussia Dortmund | 1.54× | Sports |
| Rado (watch) | 14.52× | Fashion & Accessoires |
| Shopping | 1.61× | Shopping |
| Discount stores | 1.96× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 6.26 |
| Luxury Orientation | PREMIUM | 3.27 |
| Design Affinity | PREMIUM | 2.24 |
| Sustainability | BALANCE | 1.81 |
| Urban Lifestyle | OPEN | 1.74 |
| Sports Activity | POWER | 1.63 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.5% |
| Germany | 6.9% |
| Italy | 6.4% |
See Luxury box audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Luxury box have in Germany?
Luxury box has an estimated audience of 420,178 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Luxury box fans?
50.8% of Luxury box fans are female, 49.2% are male, with an average age of 42.8 years.
Which brands do Luxury box fans like most?
Luxury box fans show strongest brand affinity for Certina Kurth Frères (66.28×), Montblanc (company) (15.27×), and Frédérique Constant (31.84×) over the country average.
Where do Luxury box fans live in Germany?
Luxury box fans in Germany are most concentrated in Nordrhein-Westfalen (reach 80,625), Bayern (reach 68,096), and Baden-Württemberg (reach 43,067). These three regions account for the largest share of the active audience.
What other brands do Luxury box fans also like?
Beyond Luxury box itself, the audience over-indexes on Montblanc (company) (15.27×), Frédérique Constant (31.84×), Bobby Brown (14.84×), and Wrist (15.23×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Luxury box. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.