Rascasse Audience Intelligence

Luxury box Audience in United States

A data profile of the people who buy, follow and care about Luxury box in United States — modelled from more than twelve digital signal sources. Luxury box has an estimated audience of 1,001,041 people in United States.

#8658among Topic in United States#969in Fashion & Accessoires

The average Luxury box fan in United States is 41.9 years old, more female, and lives primarily in Georgia.

The audience is concentrated in Georgia, New York, California.

Top brand affinities include Khan Academy, São Paulo, Dream, with strongest over-indexing on Khan Academy (9.06× the country average).

Demographically, the Luxury box audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Luxury Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Luxury box fan in United States is more female, around 41.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Khan Academy.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Luxury box profile in United States.

Audience size
1M
in United States
Gender
57.6%♀
42.4% male
Age
41.9
average years
Country rank
#23652
Topic in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Luxury box fans

57.6% are female, 42.4% are male, average age 41.9.

Fig. 02

Gender split

57.6%
Female
42.4%
Male
Demographic split for Luxury box audience in United States
MetricValue
Female57.6%
Male42.4%
Average age41.9
Estimated audience size1,001,041
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Luxury box audience in United States
Age bracketShare%
16-1913%
20-2917%
30-3921%
40-4925%
50+24%
Fig. 04

Worldwide distribution

16.5%

of the worldwide Luxury box audience comes from United States.

Worldwide audience distribution share by country for Luxury box
CountryShare
United States16.5%
Germany6.9%
Italy6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Luxury box audience in United States is strongest.

Fig. 05

Top regions by affinity

Luxury box fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~300K8.49×
02Massachusetts~50K2.54×
03New York~100K1.95×
04Vermont~2K1.12×
05Rhode Island~3K1.04×
06Washington, District of Columbia~3K1.03×
07New Hampshire~4K1.02×
08Montana~3K1.02×
09North Dakota~2K1.02×
10Utah~9K1.01×
11West Virginia~5K1.01×
12Maine~4K1.01×
13New Mexico~5K1.00×
14Hawaii~4K1.00×
15Delaware~3K1.00×
16South Dakota~2K1.00×
17Alaska~2K1.00×
18Mississippi~8K0.99×
19Idaho~5K0.99×
20Nebraska~5K0.98×
21Arkansas~8K0.97×
22Kansas~8K0.97×
23Iowa~8K0.96×
24Alabama~10K0.95×
25Louisiana~10K0.95×
26Kentucky~10K0.95×
27Oklahoma~10K0.95×
28Connecticut~9K0.95×
29Nevada~9K0.95×
30Oregon~10K0.94×
31Missouri~10K0.93×
32South Carolina~10K0.93×
33Minnesota~10K0.93×
34Indiana~20K0.92×
35Wisconsin~10K0.92×
36Arizona~20K0.91×
37Tennessee~20K0.91×
38Maryland~20K0.91×
39Colorado~10K0.91×
40Washington~20K0.90×
41Pennsylvania~30K0.88×
42Michigan~20K0.88×
43New Jersey~20K0.88×
44Virginia~20K0.88×
45North Carolina~30K0.87×
46Ohio~30K0.86×
47Illinois~30K0.84×
48Florida~50K0.79×
49California~80K0.74×
50Texas~60K0.73×
Fig. 06

Affinity by region

Affinity by region — Luxury box, United States
0.73×1.00×8.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Luxury box audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Luxury box audience
#·InterestCategoryAffinity×
01Lucky Star (manga)Literature25.89×
02Big five gamePets & Animals25.33×
03São PauloTravel & Leisure21.24×
04Safari lodgeTravel & Leisure19.28×
05Wildlife SafariTravel & Leisure17.77×
06Enterprise resource planningBusiness & Career14.36×
07MiTechnology & Electronics13.35×
08Avant-garde jazzMusic & Radio12.07×
09Free jazzMusic & Radio11.51×
10GPS tracking unitSports10.15×
11Khan AcademyBusiness & Career9.06×
12DreamHealth6.56×
13BrazilTravel & Leisure5.85×
14SheepPets & Animals4.72×
15GoatPets & Animals4.43×
16Commercial vehicleCars & Mobility4.09×
17Hilton WorldwideTravel & Leisure3.98×
18FarmhouseTravel & Leisure3.33×
19MarshallsFashion & Accessoires2.19×
20FatherhoodKids & Family2.01×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Luxury box audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Luxury box audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.49×
IndulgenceJOY1.32×
Quality AwarenessPREMIUM1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Luxury box audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.88×
SpiritualityBALANCE0.89×
PatriotismCONSERVATISM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Luxury box have in United States?

Luxury box has an estimated audience of 1,001,041 people in United States, concentrated in Georgia and New York.

02

What is the gender split and age of Luxury box fans?

57.6% of Luxury box fans are female, 42.4% are male, with an average age of 41.9 years.

03

Which brands do Luxury box fans like most?

Luxury box fans show strongest brand affinity for Khan Academy (9.06×), São Paulo (21.24×), and Dream (6.56×) over the country average.

04

Where do Luxury box fans live in United States?

Luxury box fans in United States are most concentrated in Georgia (reach ~300K), New York (reach ~100K), and California (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Luxury box fans also like?

Beyond Luxury box itself, the audience over-indexes on São Paulo (21.24×), Dream (6.56×), Brazil (5.85×), and Lucky Star (manga) (25.89×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Luxury box audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Luxury box. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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