Goat Audience in United States

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Goat has an estimated audience of 17,595,776 people in United States. 55.0% are female, 45.0% are male, average age 41.4. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Income tax.

The average Goat fan in United States is 41.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Goat audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Goat fans

Demographic split for Goat audience in United States
MetricValue
Female55.0%
Male45.0%
Average age41.4
Estimated audience size17,595,776

Audience persona

The typical Goat fan in United States is balanced, around 41.4 years old, with strong Extroversion tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Goat in United States
RegionReachAffinity
California1,975,4911.02×
Texas1,701,1351.12×
Florida1,399,6881.17×
New York1,397,5181.42×
Georgia788,2441.45×
Pennsylvania690,2961.17×
North Carolina680,8281.29×
Illinois676,6341.15×
New Jersey564,3101.26×
Virginia531,8381.24×
Ohio502,3570.93×
Michigan496,4961.08×
Maryland425,9551.41×
Massachusetts407,2271.17×
Tennessee356,4181.01×
Arizona330,6760.92×
Alabama328,1701.34×
Indiana325,4201.01×
South Carolina320,9821.21×
Washington316,2540.9×
Missouri287,3661.01×
Louisiana275,9021.22×
Wisconsin245,5210.93×
Connecticut238,4441.35×
Colorado221,5740.8×
Mississippi219,5351.51×
Minnesota219,3630.87×
Kentucky190,8330.87×
Oklahoma166,1370.85×
Oregon165,6510.82×
Nevada147,4070.87×
Arkansas146,5171.01×
Utah136,8430.87×
Kansas119,0750.86×
Iowa115,4230.8×
Nebraska80,7780.92×
New Mexico76,7260.87×
Rhode Island65,9801.18×
Idaho65,1630.74×
Washington, District of Columbia60,0391.14×
West Virginia60,0100.73×
Delaware57,1541.18×
Hawaii55,8640.74×
New Hampshire55,2850.8×
Maine40,1640.64×
Montana34,1030.7×
North Dakota27,4810.76×
South Dakota27,4470.67×
Alaska26,1810.7×
Vermont19,4690.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Goat audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Charles, Prince of Wales18.87×Politics & Society
Planet Fitness2.74×Sports
Diaper bag4.09×Kids & Family
Hobby Lobby2.17×Home & Garden
Livestock2.25×Pets & Animals
MSN2.17×News
Staples (Canada)2.75×Business & Career
Nature1.63×Home & Garden
Happiness1.57×Health
Payment card8.17×Fashion & Accessoires
Aldi1.81×Shopping
Food storage4.96×Home & Garden
Metaphysics2.36×Business & Career
Jack Black4.9×Movies & TV
New York Knicks3.27×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Goat audience
TraitClusterScore
ExtroversionTHRILL1.53
Early Adopter MentalityPOWER1.18
Community OrientationOPEN1.16
SustainabilityBALANCE1.15
Risk AppetiteTHRILL1.11
Family OrientationCONSERVATISM1.09

Worldwide distribution

Worldwide audience distribution share by country for Goat
CountryShare
United States29.2%
United Kingdom5.3%
Italy4.0%

See Goat audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Goat have in United States?

Goat has an estimated audience of 17,595,776 people in United States, concentrated in California and Texas.

What is the gender split and age of Goat fans?

55.0% of Goat fans are female, 45.0% are male, with an average age of 41.4 years.

Which brands do Goat fans like most?

Goat fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Goat fans live in United States?

Goat fans in United States are most concentrated in California (reach 1,975,491), Texas (reach 1,701,135), and Florida (reach 1,399,688). These three regions account for the largest share of the active audience.

What other brands do Goat fans also like?

Beyond Goat itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Income tax (13.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Goat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.