Goat Audience in United States

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Goat has an estimated audience of 17,595,776 people in United States. 55.0% are female, 45.0% are male, average age 41.4. Top regions: California, Texas, Florida. Top brand affinities: Israel, Nebraska Cornhuskers football, Jesse Plemons, Staycation, Home staging.

The average Goat fan in United States is 41.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Israel, Nebraska Cornhuskers football, Jesse Plemons, with strongest over-indexing on Israel (1.71× the country average). Demographically, the Goat audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Goat fans

Demographic split for Goat audience in United States
MetricValue
Female55.0%
Male45.0%
Average age41.4
Estimated audience size17,595,776

Audience persona

The typical Goat fan in United States is balanced, around 41.4 years old, with strong Extroversion tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Goat in United States
RegionReachAffinity
California1,975,4911.02×
Texas1,701,1351.12×
Florida1,399,6881.17×
New York1,397,5181.42×
Georgia788,2441.45×
Pennsylvania690,2961.17×
North Carolina680,8281.29×
Illinois676,6341.15×
New Jersey564,3101.26×
Virginia531,8381.24×
Ohio502,3570.93×
Michigan496,4961.08×
Maryland425,9551.41×
Massachusetts407,2271.17×
Tennessee356,4181.01×
Arizona330,6760.92×
Alabama328,1701.34×
Indiana325,4201.01×
South Carolina320,9821.21×
Washington316,2540.9×
Missouri287,3661.01×
Louisiana275,9021.22×
Wisconsin245,5210.93×
Connecticut238,4441.35×
Colorado221,5740.8×
Mississippi219,5351.51×
Minnesota219,3630.87×
Kentucky190,8330.87×
Oklahoma166,1370.85×
Oregon165,6510.82×
Nevada147,4070.87×
Arkansas146,5171.01×
Utah136,8430.87×
Kansas119,0750.86×
Iowa115,4230.8×
Nebraska80,7780.92×
New Mexico76,7260.87×
Rhode Island65,9801.18×
Idaho65,1630.74×
Washington, District of Columbia60,0391.14×
West Virginia60,0100.73×
Delaware57,1541.18×
Hawaii55,8640.74×
New Hampshire55,2850.8×
Maine40,1640.64×
Montana34,1030.7×
North Dakota27,4810.76×
South Dakota27,4470.67×
Alaska26,1810.7×
Vermont19,4690.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Goat audience
BrandAffinityCategory
Israel1.71×Travel & Leisure
Nebraska Cornhuskers football2.65×Sports
Jesse Plemons2.05×Movies & TV
Staycation1.77×Home & Garden
Home staging2.17×Home & Garden
Jeep Grand Cherokee (WJ)2.48×Cars & Mobility
Jeep Wagoneer2.27×Cars & Mobility
Charlamagne Tha God3.6×Movies & TV
Glossier2.02×Beauty & Wellness
Hayward, California3.71×Travel & Leisure
Cleveland Clinic1.87×Health
Graham Greene1.97×Literature
Jaws1.64×Movies & TV
Keeper (password manager)1.91×Technology & Electronics
Gender-neutral language2.25×Politics & Society
Nipsey Hussle1.73×Music & Radio
Chili con carne2.36×Food & Beverages
HomeSense1.54×Home & Garden
Consequence (rapper)1.83×Music & Radio
Primos Hunting5.98×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Goat audience
TraitClusterScore
ExtroversionTHRILL1.53
Early Adopter MentalityPOWER1.18
Community OrientationOPEN1.16
SustainabilityBALANCE1.15
Risk AppetiteTHRILL1.11
Family OrientationCONSERVATISM1.09

Worldwide distribution

Worldwide audience distribution share by country for Goat
CountryShare
United States29.2%
United Kingdom5.3%
Italy4.0%

See Goat audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Goat have in United States?

Goat has an estimated audience of 17,595,776 people in United States, concentrated in California and Texas.

What is the gender split and age of Goat fans?

55.0% of Goat fans are female, 45.0% are male, with an average age of 41.4 years.

Which brands do Goat fans like most?

Goat fans show strongest brand affinity for Israel (1.71×), Nebraska Cornhuskers football (2.65×), and Jesse Plemons (2.05×) over the country average.

Where do Goat fans live in United States?

Goat fans in United States are most concentrated in California (reach 1,975,491), Texas (reach 1,701,135), and Florida (reach 1,399,688). These three regions account for the largest share of the active audience.

What other brands do Goat fans also like?

Beyond Goat itself, the audience over-indexes on Nebraska Cornhuskers football (2.65×), Jesse Plemons (2.05×), Staycation (1.77×), and Home staging (2.17×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Goat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.