Rascasse Audience Intelligence

Kashmir Audience in United States

A data profile of the people who buy, follow and care about Kashmir in United States — modelled from more than twelve digital signal sources. Kashmir has an estimated audience of 1,499,331 people in United States.

#7287among Topic in United States#787in Fashion & Accessoires

The average Kashmir fan in United States is 42.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Illinois, Texas.

Top brand affinities include Crowdsourcing, Loire Valley, Alexandre Dumas, with strongest over-indexing on Crowdsourcing (50.42× the country average).

Demographically, the Kashmir audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Tradition, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kashmir fan in United States is more female, around 42.9 years old, with strong Tradition tendencies and a notable affinity for Crowdsourcing.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kashmir profile in United States.

Audience size
1.5M
in United States
Gender
60.4%♀
39.6% male
Age
42.9
average years
Country rank
#17776
Topic in United States
Fig. 01

Search interest · 12-month trend

-77%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kashmir fans

60.4% are female, 39.6% are male, average age 42.9.

Fig. 02

Gender split

60.4%
Female
39.6%
Male
Demographic split for Kashmir audience in United States
MetricValue
Female60.4%
Male39.6%
Average age42.9
Estimated audience size1,499,331
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the Kashmir audience in United States
Age bracketShare%
16-1912%
20-2916%
30-3920%
40-4924%
50+28%
Fig. 04

Worldwide distribution

10.0%

of the worldwide Kashmir audience comes from United States.

Worldwide audience distribution share by country for Kashmir
CountryShare
India29.1%
United States10.0%
Pakistan9.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kashmir audience in United States is strongest.

Fig. 05

Top regions by affinity

Kashmir fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~200K3.70×
02Washington, District of Columbia~8K1.76×
03New Hampshire~9K1.57×
04New York~100K1.48×
05Virginia~50K1.46×
06Massachusetts~40K1.46×
07New Jersey~50K1.35×
08Kentucky~30K1.34×
09California~200K1.24×
10Washington~40K1.21×
11Maryland~30K1.17×
12Connecticut~20K1.15×
13Texas~100K1.14×
14Vermont~3K1.04×
15Pennsylvania~50K1.01×
16Georgia~50K1.00×
17Minnesota~20K0.99×
18Oregon~20K0.98×
19Alaska~3K0.96×
20Michigan~40K0.95×
21Indiana~30K0.95×
22Delaware~4K0.93×
23Kansas~10K0.92×
24New Mexico~7K0.91×
25Maine~5K0.91×
26Colorado~20K0.90×
27Rhode Island~4K0.90×
28Utah~10K0.88×
29Ohio~40K0.87×
30North Carolina~40K0.87×
31Wisconsin~20K0.87×
32Missouri~20K0.84×
33Nebraska~6K0.84×
34Hawaii~5K0.83×
35North Dakota~3K0.82×
36South Dakota~3K0.81×
37Florida~80K0.80×
38Montana~3K0.80×
39Iowa~10K0.78×
40Arizona~20K0.77×
41Louisiana~10K0.77×
42Oklahoma~10K0.77×
43Tennessee~20K0.76×
44South Carolina~20K0.74×
45Idaho~6K0.74×
46Nevada~10K0.73×
47West Virginia~5K0.72×
48Arkansas~9K0.71×
49Alabama~10K0.70×
50Mississippi~8K0.66×
Fig. 06

Affinity by region

Affinity by region — Kashmir, United States
0.66×1.00×3.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kashmir audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kashmir audience
#·InterestCategoryAffinity×
01Plymouth UniversityBusiness & Career136.30×
02National Kaohsiung University of Applied SciencesBusiness & Career129.53×
03Domus AcademyBusiness & Career115.24×
04Alexandre DumasLiterature93.96×
05LucknowTravel & Leisure83.38×
06ParmaTravel & Leisure76.00×
07SnipesShopping66.70×
08FridaMovies & TV56.46×
09CrowdsourcingBusiness & Career50.42×
10Loire ValleyTravel & Leisure42.56×
11LadakhTravel & Leisure41.26×
12J.McLaughlinShopping41.13×
13Clothing in IndiaFashion & Accessoires35.27×
14Urdu poetryLiterature27.39×
15KK (singer)Music & Radio27.39×
16Frida KahloArts & Culture18.09×
17Cashmere woolFashion & Accessoires16.83×
18UrduPolitics & Society11.68×
19SheepPets & Animals7.74×
20RedditInternet & Social Media6.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kashmir audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kashmir audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.23×
IndividualismJOY2.16×
Design AffinityPREMIUM1.84×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kashmir audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL1.00×
Need for SecurityCONSERVATISM1.04×
Family OrientationCONSERVATISM1.05×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kashmir have in United States?

Kashmir has an estimated audience of 1,499,331 people in United States, concentrated in California and Illinois.

02

What is the gender split and age of Kashmir fans?

60.4% of Kashmir fans are female, 39.6% are male, with an average age of 42.9 years.

03

Which brands do Kashmir fans like most?

Kashmir fans show strongest brand affinity for Crowdsourcing (50.42×), Loire Valley (42.56×), and Alexandre Dumas (93.96×) over the country average.

04

Where do Kashmir fans live in United States?

Kashmir fans in United States are most concentrated in California (reach ~200K), Illinois (reach ~200K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Kashmir fans also like?

Beyond Kashmir itself, the audience over-indexes on Loire Valley (42.56×), Alexandre Dumas (93.96×), Frida (56.46×), and Ladakh (41.26×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Kashmir audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Kashmir. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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