Frida Audience in United States

Frida logo

Frida has an estimated audience of 1,274,063 people in United States. 74.1% are female, 25.9% are male, average age 37.0. Top regions: California, Texas, Florida. Top brand affinities: Lulu 黃路梓茵, Nationality, Steampunk, Grinch, John Havlicek.

The average Frida fan in United States is 37.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lulu 黃路梓茵, Nationality, Steampunk, with strongest over-indexing on Lulu 黃路梓茵 (16.78× the country average). Demographically, the Frida audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Frida fans

Demographic split for Frida audience in United States
MetricValue
Female74.1%
Male25.9%
Average age37.0
Estimated audience size1,274,063

Audience persona

The typical Frida fan in United States is more female, around 37.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for Frida in United States
RegionReachAffinity
California193,3011.38×
Texas152,4971.39×
Florida119,6831.39×
Georgia98,0452.5×
New York69,5760.98×
North Carolina52,8141.38×
Illinois41,2870.97×
Pennsylvania34,8950.81×
Tennessee32,1851.26×
Ohio30,3910.77×
Oklahoma30,1922.13×
Missouri27,7071.35×
Oregon27,5981.89×
Arizona26,9991.04×
Michigan26,3750.79×
Alabama21,7311.22×
Washington21,2030.83×
Colorado20,9231.04×
Indiana19,1850.82×
Virginia19,1810.62×
New Jersey18,3340.57×
Connecticut16,8751.32×
Massachusetts15,3750.61×
Minnesota15,0290.82×
Kentucky14,6370.92×
Kansas13,6281.36×
South Carolina12,7100.66×
Hawaii10,6991.95×
Maryland10,6620.49×
Nevada8,8290.72×
Wisconsin8,7060.45×
Arkansas8,5590.82×
Wyoming8,4734.49×
North Dakota7,8683.01×
Louisiana7,5200.46×
Utah6,6740.58×
Mississippi5,9940.57×
New Mexico5,7510.9×
Iowa4,8050.46×
Idaho3,2800.51×
Nebraska3,1230.49×
New Hampshire2,4760.49×
Washington, District of Columbia2,1870.57×
West Virginia2,0040.34×
Rhode Island1,8480.46×
Maine1,6660.36×
Montana1,6370.46×
Delaware1,4280.41×
South Dakota1,1730.4×
Alaska1,1510.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Frida audience
BrandAffinityCategory
Lulu 黃路梓茵16.78×Movies & TV
Nationality8.14×Politics & Society
Steampunk15.05×Fashion & Accessoires
Grinch9.92×Movies & TV
John Havlicek37.52×Sports
Vocal harmony10.33×Music & Radio
Progressive rock4.29×Music & Radio
Mathcore13.43×Music & Radio
Love and Other Disasters67.92×Movies & TV
Home Delivery5.18×Food & Beverages
Chromebook9.35×Technology & Electronics
Historic site6.85×Arts & Culture
Fairy godmother11.43×Literature
Keala Settle19.33×Movies & TV
Goop7.16×Internet & Social Media
Personality8.03×Business & Career
Home construction1.55×Home & Garden
Governor of Michigan7.92×Politics & Society
No Escape (1994 film)11.95×Movies & TV
The Journey (1959 film)18.8×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Frida audience
TraitClusterScore
Luxury OrientationPREMIUM3.75
Risk AppetiteTHRILL1.46
SpiritualityBALANCE1.42
Family OrientationCONSERVATISM1.29
ExtroversionTHRILL1.27
Price SensitivityPREMIUM1.15

Worldwide distribution

Worldwide audience distribution share by country for Frida
CountryShare
United States20.7%
Italy13.7%
Mexico9.3%

See Frida audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Frida have in United States?

Frida has an estimated audience of 1,274,063 people in United States, concentrated in California and Texas.

What is the gender split and age of Frida fans?

74.1% of Frida fans are female, 25.9% are male, with an average age of 37.0 years.

Which brands do Frida fans like most?

Frida fans show strongest brand affinity for Lulu 黃路梓茵 (16.78×), Nationality (8.14×), and Steampunk (15.05×) over the country average.

Where do Frida fans live in United States?

Frida fans in United States are most concentrated in California (reach 193,301), Texas (reach 152,497), and Florida (reach 119,683). These three regions account for the largest share of the active audience.

What other brands do Frida fans also like?

Beyond Frida itself, the audience over-indexes on Nationality (8.14×), Steampunk (15.05×), Grinch (9.92×), and John Havlicek (37.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Frida. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.