Rascasse Audience Intelligence

Frida Audience in United States

A data profile of the people who buy, follow and care about Frida in United States — modelled from more than twelve digital signal sources. Frida has an estimated audience of 1,254,227 people in United States.

#1436among Movie / TV Show / Series in United States#3484in Movies & TV

The average Frida fan in United States is 37.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Alexandre Dumas, Frida Kahlo, Kashmir, with strongest over-indexing on Alexandre Dumas (169.49× the country average).

Demographically, the Frida audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Spirituality, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Frida fan in United States is more female, around 37.0 years old, with strong Spirituality tendencies and a notable affinity for Alexandre Dumas.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Frida profile in United States.

Audience size
1.3M
in United States
Gender
74.1%♀
25.9% male
Age
37.0
average years
Country rank
#20214
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Frida viewers

74.1% are female, 25.9% are male, average age 37.0.

Fig. 02

Gender split

74.1%
Female
25.9%
Male
Demographic split for Frida audience in United States
MetricValue
Female74.1%
Male25.9%
Average age37.0
Estimated audience size1,254,227
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the Frida audience in United States
Age bracketShare%
16-1924%
20-2922%
30-3921%
40-4919%
50+15%
Fig. 04

Worldwide distribution

20.6%

of the worldwide Frida audience comes from United States.

Worldwide audience distribution share by country for Frida
CountryShare
United States20.6%
Italy13.3%
Mexico9.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Frida audience in United States is strongest.

Fig. 05

Top regions by affinity

Frida fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~9K4.87×
02North Dakota~7K2.73×
03Georgia~100K2.46×
04Oregon~30K2.00×
05Oklahoma~30K1.87×
06Hawaii~10K1.80×
07Washington~40K1.54×
08Kansas~10K1.45×
09California~200K1.40×
10Florida~100K1.39×
11New York~90K1.29×
12Alabama~20K1.24×
13Texas~100K1.23×
14North Carolina~50K1.21×
15Connecticut~20K1.21×
16Tennessee~30K1.19×
17Missouri~20K1.19×
18Colorado~20K1.03×
19Arizona~30K0.99×
20Kentucky~10K0.89×
21Illinois~40K0.88×
22New Mexico~6K0.88×
23New Hampshire~4K0.85×
24Arkansas~9K0.82×
25Ohio~30K0.81×
26Michigan~30K0.80×
27Indiana~20K0.79×
28Minnesota~10K0.76×
29Pennsylvania~30K0.74×
30Nevada~9K0.69×
31Alaska~2K0.66×
32Virginia~20K0.64×
33South Carolina~10K0.63×
34Mississippi~7K0.62×
35Washington, District of Columbia~2K0.62×
36Montana~2K0.62×
37South Dakota~2K0.62×
38Utah~7K0.59×
39Rhode Island~2K0.59×
40Idaho~4K0.58×
41Delaware~2K0.58×
42Massachusetts~10K0.57×
43Nebraska~4K0.57×
44New Jersey~20K0.56×
45Maine~2K0.54×
46Louisiana~9K0.53×
47West Virginia~3K0.53×
48Iowa~5K0.52×
49Maryland~10K0.49×
50Wisconsin~9K0.48×
Fig. 06

Affinity by region

Affinity by region — Frida, United States
0.48×1.00×4.87×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Frida audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Frida audience
#·InterestCategoryAffinity×
01Alexandre DumasLiterature169.49×
02Diego RiveraArts & Culture59.43×
03KashmirFashion & Accessoires56.46×
04Billy ElliotMovies & TV44.38×
05Frida KahloArts & Culture43.34×
06The TudorsMovies & TV27.41×
07Benicio del ToroMovies & TV24.76×
08Jennifer's BodyMovies & TV24.39×
09Almost FamousMovies & TV23.91×
10John C. ReillyMovies & TV20.00×
11Debbie HarryMusic & Radio20.00×
12Michael RookerMovies & TV20.00×
13Kate MaraMovies & TV18.98×
14Anna FarisMovies & TV17.63×
15Dead Poets SocietyMovies & TV13.75×
16Art BaselArts & Culture12.34×
17San Diego PadresSports10.29×
18Pedro PascalMovies & TV8.36×
19Web serverTechnology & Electronics6.29×
20Milwaukee BrewersSports5.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Frida audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Frida audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.69×
Urban LifestyleOPEN1.49×
Convenience OrientationPREMIUM1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Frida audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.73×
DIY MentalityTHRILL0.84×
Healthy LifestyleBALANCE0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Frida have in United States?

Frida has an estimated audience of 1,254,227 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Frida viewers?

74.1% of Frida fans are female, 25.9% are male, with an average age of 37.0 years.

03

Which brands do Frida fans like most?

Frida fans show strongest brand affinity for Alexandre Dumas (169.49×), Frida Kahlo (43.34×), and Kashmir (56.46×) over the country average.

04

Where do Frida fans live in United States?

Frida fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Frida fans also like?

Beyond Frida itself, the audience over-indexes on Frida Kahlo (43.34×), Kashmir (56.46×), Diego Rivera (59.43×), and Benicio del Toro (24.76×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Frida audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Frida. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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