Art Basel Audience in United States

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Art Basel has an estimated audience of 3,630,693 people in United States. 56.3% are female, 43.7% are male, average age 36.3. Top regions: Florida, New York, California. Top brand affinities: Saatchi Gallery, Gagosian Gallery, Tate Modern, Museum of Modern Art, Frieze Art Fair.

The average Art Basel fan in United States is 36.3 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, New York, California. Top brand affinities include Saatchi Gallery, Gagosian Gallery, Tate Modern, with strongest over-indexing on Saatchi Gallery (16.25× the country average). Demographically, the Art Basel audience skews more female with an average age of 36.3, and over-indexes on personality traits such as LGBTQ+ Identity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: Event · Subtype: Art event / festival

Demographics of Art Basel fans

Demographic split for Art Basel audience in United States
MetricValue
Female56.3%
Male43.7%
Average age36.3
Estimated audience size3,630,693

Audience persona

The typical Art Basel fan in United States is more female, around 36.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Saatchi Gallery.

Top regions in United States

Top regions ranked by reach for Art Basel in United States
RegionReachAffinity
Florida1,796,5467.31×
New York734,2443.62×
California681,2651.71×
Texas241,1680.77×
Illinois161,1351.33×
Georgia159,7531.43×
New Jersey145,9631.58×
Pennsylvania113,0280.92×
Massachusetts110,9911.55×
Virginia97,5291.1×
North Carolina96,9710.89×
Maryland78,9831.27×
Michigan78,3710.83×
Ohio76,5430.68×
Washington65,5350.9×
Colorado61,8491.08×
Tennessee57,7740.79×
Arizona57,0690.77×
Connecticut51,7551.42×
Washington, District of Columbia39,6143.63×
South Carolina37,8610.69×
Nevada37,5861.07×
Oregon37,5810.9×
Indiana37,0270.56×
Louisiana33,4640.71×
Minnesota31,8130.61×
Missouri30,8900.53×
Wisconsin27,9770.51×
Kentucky24,7180.54×
Alabama23,3240.46×
Utah18,6190.57×
Oklahoma17,5340.43×
Rhode Island13,1371.14×
Arkansas12,7610.43×
Kansas12,0620.42×
Maine10,8610.84×
Iowa10,7930.36×
New Hampshire10,6360.74×
Hawaii10,5930.68×
Mississippi9,4550.32×
New Mexico8,5540.47×
Nebraska7,5090.41×
Idaho6,7920.37×
Delaware6,7380.67×
West Virginia6,3040.37×
Vermont5,5210.87×
Montana4,8310.48×
Alaska2,8460.37×
Wyoming2,0640.38×
South Dakota2,0620.25×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Art Basel audience
BrandAffinityCategory
Saatchi Gallery16.25×Arts & Culture
Gagosian Gallery19.16×Arts & Culture
Tate Modern17.65×Arts & Culture
Museum of Modern Art10.07×Arts & Culture
Frieze Art Fair21.25×Arts & Culture
Art Collecting9.91×Arts & Culture
Florida Lottery6.42×Games
Temples (band)12.21×Music & Radio
Fact (UK magazine)14.75×Music & Radio
Tate17.72×Arts & Culture
Los Angeles County Museum of Art12.15×Arts & Culture
Metropolitan Museum of Art7.91×Arts & Culture
Venice Biennale20.21×Movies & TV
Whitney Museum of American Art11.19×Arts & Culture
Artsy20.67×Arts & Culture
Artforum17.59×Arts & Culture
Cynthia Erivo5.23×Movies & TV
Solomon R. Guggenheim Museum11.83×Arts & Culture
Kirsten Dunst6.39×Movies & TV
Frida12.34×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Art Basel audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.24
Design AffinityPREMIUM2.95
Luxury OrientationPREMIUM2.76
Urban LifestyleOPEN2.38
SustainabilityBALANCE2.28
Pet OwnershipJOY2.04

Worldwide distribution

Worldwide audience distribution share by country for Art Basel
CountryShare
United States50.4%
France12.4%
Germany12.2%

See Art Basel audiences in other countries

More Art event / festival audiences in United States

Frequently asked questions

How many fans does Art Basel have in United States?

Art Basel has an estimated audience of 3,630,693 people in United States, concentrated in Florida and New York.

What is the gender split and age of Art Basel fans?

56.3% of Art Basel fans are female, 43.7% are male, with an average age of 36.3 years.

Which brands do Art Basel fans like most?

Art Basel fans show strongest brand affinity for Saatchi Gallery (16.25×), Gagosian Gallery (19.16×), and Tate Modern (17.65×) over the country average.

Where do Art Basel fans live in United States?

Art Basel fans in United States are most concentrated in Florida (reach 1,796,546), New York (reach 734,244), and California (reach 681,265). These three regions account for the largest share of the active audience.

What other brands do Art Basel fans also like?

Beyond Art Basel itself, the audience over-indexes on Gagosian Gallery (19.16×), Tate Modern (17.65×), Museum of Modern Art (10.07×), and Frieze Art Fair (21.25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Art Basel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.