Rascasse Audience Intelligence

Art Basel Audience in United States

A data profile of the people who buy, follow and care about Art Basel in United States — modelled from more than twelve digital signal sources. Art Basel has an estimated audience of 3,630,241 people in United States.

#1among Art event / festival in United States#105among Event in United States#96in Arts & Culture

The average Art Basel fan in United States is 36.3 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, New York, California.

Top brand affinities include Saatchi Gallery, Gagosian Gallery, Tate Modern, with strongest over-indexing on Saatchi Gallery (16.25× the country average).

Demographically, the Art Basel audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Art Basel fan in United States is more female, around 36.3 years old, with strong Design Affinity tendencies and a notable affinity for Saatchi Gallery.

Category: Arts & Culture · Type: Event · Subtype: Art event / festival

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Art Basel profile in United States.

Audience size
3.6M
in United States
Gender
56.3%♀
43.7% male
Age
36.3
average years
Country rank
#8732
Event in United States
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Art Basel fans

56.3% are female, 43.7% are male, average age 36.3.

Fig. 02

Gender split

56.3%
Female
43.7%
Male
Demographic split for Art Basel audience in United States
MetricValue
Female56.3%
Male43.7%
Average age36.3
Estimated audience size3,630,241
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the Art Basel audience in United States
Age bracketShare%
16-1927%
20-2922%
30-3918%
40-4917%
50+16%
Fig. 04

Worldwide distribution

50.4%

of the worldwide Art Basel audience comes from United States.

Worldwide audience distribution share by country for Art Basel
CountryShare
United States50.4%
France12.4%
Germany12.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Art Basel audience in United States is strongest.

Fig. 05

Top regions by affinity

Art Basel fans by region: top regions in United States
#RegionReachAffinity×
01Florida~2M7.96×
02Washington, District of Columbia~40K3.27×
03New York~700K3.26×
04California~600K1.58×
05New Jersey~100K1.54×
06Massachusetts~100K1.45×
07Georgia~200K1.43×
08Connecticut~50K1.34×
09Maryland~80K1.24×
10Illinois~100K1.23×
11Rhode Island~10K1.09×
12Virginia~90K1.07×
13Nevada~40K1.02×
14Colorado~60K1.01×
15Vermont~6K0.96×
16Pennsylvania~100K0.91×
17Oregon~40K0.89×
18Maine~10K0.89×
19North Carolina~100K0.87×
20Washington~60K0.85×
21New Hampshire~10K0.84×
22Delaware~8K0.83×
23Alaska~6K0.83×
24Michigan~80K0.82×
25North Dakota~6K0.82×
26Tennessee~60K0.81×
27Louisiana~40K0.81×
28Hawaii~10K0.81×
29South Dakota~7K0.81×
30Texas~200K0.79×
31South Carolina~40K0.78×
32Montana~8K0.78×
33Arizona~60K0.77×
34West Virginia~10K0.72×
35Ohio~80K0.70×
36New Mexico~10K0.69×
37Idaho~10K0.69×
38Nebraska~10K0.68×
39Kentucky~30K0.67×
40Utah~20K0.67×
41Mississippi~20K0.66×
42Arkansas~20K0.65×
43Indiana~40K0.64×
44Minnesota~30K0.64×
45Alabama~30K0.63×
46Kansas~20K0.63×
47Missouri~40K0.62×
48Oklahoma~20K0.61×
49Wisconsin~30K0.60×
50Iowa~20K0.60×
Fig. 06

Affinity by region

Affinity by region — Art Basel, United States
0.60×1.00×7.96×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Art Basel audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Art Basel audience
#·InterestCategoryAffinity×
01Frieze Art FairArts & Culture21.25×
02ArtsyArts & Culture20.67×
03Venice BiennaleMovies & TV20.21×
04Gagosian GalleryArts & Culture19.16×
05TateArts & Culture17.72×
06Tate ModernArts & Culture17.65×
07ArtforumArts & Culture17.59×
08Saatchi GalleryArts & Culture16.25×
09Fact (UK magazine)Music & Radio14.75×
10Temples (band)Music & Radio12.21×
11Los Angeles County Museum of ArtArts & Culture12.15×
12Solomon R. Guggenheim MuseumArts & Culture11.83×
13Whitney Museum of American ArtArts & Culture11.19×
14Museum of Modern ArtArts & Culture10.07×
15Art CollectingArts & Culture9.91×
16Metropolitan Museum of ArtArts & Culture7.91×
17Florida LotteryGames6.42×
18Kirsten DunstMovies & TV6.39×
19Cynthia ErivoMovies & TV5.23×
20Mitch McConnellPolitics & Society1.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Art Basel audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Art Basel audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.10×
Luxury OrientationPREMIUM1.80×
Quality AwarenessPREMIUM1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Art Basel audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM1.10×
ExtroversionTHRILL1.12×
Need for SecurityCONSERVATISM1.17×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Art Basel have in United States?

Art Basel has an estimated audience of 3,630,241 people in United States, concentrated in Florida and New York.

02

What is the gender split and age of Art Basel fans?

56.3% of Art Basel fans are female, 43.7% are male, with an average age of 36.3 years.

03

Which brands do Art Basel fans like most?

Art Basel fans show strongest brand affinity for Saatchi Gallery (16.25×), Gagosian Gallery (19.16×), and Tate Modern (17.65×) over the country average.

04

Where do Art Basel fans live in United States?

Art Basel fans in United States are most concentrated in Florida (reach ~2M), New York (reach ~700K), and California (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Art Basel fans also like?

Beyond Art Basel itself, the audience over-indexes on Gagosian Gallery (19.16×), Tate Modern (17.65×), Museum of Modern Art (10.07×), and Frieze Art Fair (21.25×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Art event / festival audiences in United States

See Art Basel audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Art Basel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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