Rascasse Audience Intelligence

Venice Biennale Audience in United States

A data profile of the people who buy, follow and care about Venice Biennale in United States — modelled from more than twelve digital signal sources. Venice Biennale has an estimated audience of 755,365 people in United States.

#4among Film festival in United States#326among Event in United States#5299in Movies & TV

The average Venice Biennale fan in United States is 35.7 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include The Master (2012 film), Tate, Tate Modern, with strongest over-indexing on The Master (2012 film) (41.43× the country average).

Demographically, the Venice Biennale audience skews balanced with an average age of 35.7, and over-indexes on personality traits such as Quality Awareness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Venice Biennale fan in United States is balanced, around 35.7 years old, with strong Quality Awareness tendencies and a notable affinity for The Master (2012 film).

Category: Movies & TV · Type: Event · Subtype: Film festival

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Venice Biennale profile in United States.

Audience size
755K
in United States
Gender
52.9%♀
47.1% male
Age
35.7
average years
Country rank
#28513
Event in United States
Fig. 01

Search interest · 12-month trend

+192%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Venice Biennale fans

52.9% are female, 47.1% are male, average age 35.7.

Fig. 02

Gender split

52.9%
Female
47.1%
Male
Demographic split for Venice Biennale audience in United States
MetricValue
Female52.9%
Male47.1%
Average age35.7
Estimated audience size755,365
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the Venice Biennale audience in United States
Age bracketShare%
16-1928%
20-2924%
30-3918%
40-4916%
50+15%
Fig. 04

Worldwide distribution

27.4%

of the worldwide Venice Biennale audience comes from United States.

Worldwide audience distribution share by country for Venice Biennale
CountryShare
United States27.4%
United Kingdom13.2%
France12.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Venice Biennale audience in United States is strongest.

Fig. 05

Top regions by affinity

Venice Biennale fans by region: top regions in United States
#RegionReachAffinity×
01New York~200K3.75×
02Washington, District of Columbia~8K3.56×
03Massachusetts~30K1.95×
04California~100K1.59×
05Rhode Island~4K1.57×
06Connecticut~10K1.52×
07Oregon~10K1.30×
08Vermont~2K1.30×
09Maine~3K1.16×
10Washington~20K1.13×
11New Mexico~4K1.12×
12Illinois~30K1.11×
13New Jersey~20K1.11×
14Virginia~20K1.06×
15Alaska~2K1.00×
16Hawaii~3K0.99×
17Montana~2K0.99×
18Maryland~10K0.98×
19Colorado~10K0.98×
20North Dakota~1K0.96×
21Pennsylvania~20K0.94×
22New Hampshire~3K0.94×
23South Dakota~2K0.94×
24Louisiana~9K0.93×
25Delaware~2K0.91×
26West Virginia~3K0.89×
27Utah~6K0.87×
28Arkansas~5K0.87×
29Idaho~3K0.87×
30Nebraska~3K0.86×
31Mississippi~5K0.85×
32Iowa~5K0.82×
33Kansas~5K0.82×
34Georgia~20K0.81×
35Minnesota~9K0.81×
36Kentucky~8K0.80×
37Wisconsin~9K0.79×
38Oklahoma~7K0.78×
39Nevada~6K0.78×
40North Carolina~20K0.77×
41Missouri~9K0.77×
42Tennessee~10K0.75×
43South Carolina~9K0.75×
44Alabama~8K0.75×
45Florida~40K0.74×
46Michigan~10K0.72×
47Arizona~10K0.71×
48Indiana~10K0.71×
49Ohio~20K0.70×
50Texas~40K0.65×
Fig. 06

Affinity by region

Affinity by region — Venice Biennale, United States
0.65×1.00×3.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Venice Biennale audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Venice Biennale audience
#·InterestCategoryAffinity×
01Royal Academy of ArtsArts & Culture61.95×
02Terry's Chocolate OrangeFood & Beverages61.63×
03Tate BritainArts & Culture59.82×
04TateArts & Culture55.85×
05National GalleryArts & Culture55.10×
06The Master (2012 film)Movies & TV41.43×
07Victoria and Albert MuseumArts & Culture40.86×
08Frieze Art FairArts & Culture38.94×
09Walter PaytonSports37.47×
10Pinky and the BrainMovies & TV37.17×
11Tate ModernArts & Culture35.24×
12Gagosian GalleryArts & Culture33.72×
13ArtforumArts & Culture24.08×
14ARTnewsArts & Culture23.55×
15Art BaselArts & Culture17.52×
16See's CandiesShopping17.34×
17TakisFood & Beverages15.68×
18Saatchi GalleryArts & Culture15.10×
19Paul Thomas AndersonMovies & TV13.69×
20Mitch McConnellPolitics & Society2.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Venice Biennale audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Venice Biennale audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.58×
Design AffinityPREMIUM1.47×
SpiritualityBALANCE1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Venice Biennale audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.85×
Need for SecurityCONSERVATISM0.85×
Family OrientationCONSERVATISM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Venice Biennale have in United States?

Venice Biennale has an estimated audience of 755,365 people in United States, concentrated in New York and California.

02

What is the gender split and age of Venice Biennale fans?

52.9% of Venice Biennale fans are female, 47.1% are male, with an average age of 35.7 years.

03

Which brands do Venice Biennale fans like most?

Venice Biennale fans show strongest brand affinity for The Master (2012 film) (41.43×), Tate (55.85×), and Tate Modern (35.24×) over the country average.

04

Where do Venice Biennale fans live in United States?

Venice Biennale fans in United States are most concentrated in New York (reach ~200K), California (reach ~100K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Venice Biennale fans also like?

Beyond Venice Biennale itself, the audience over-indexes on Tate (55.85×), Tate Modern (35.24×), Gagosian Gallery (33.72×), and Royal Academy of Arts (61.95×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Venice Biennale. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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