Venice Biennale Audience in United States

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Venice Biennale has an estimated audience of 752,414 people in United States. 52.9% are female, 47.1% are male, average age 35.7. Top regions: New York, California, Texas. Top brand affinities: The Master (2012 film), Tate, Tate Modern, Gagosian Gallery, Royal Academy of Arts.

The average Venice Biennale fan in United States is 35.7 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include The Master (2012 film), Tate, Tate Modern, with strongest over-indexing on The Master (2012 film) (41.43× the country average). Demographically, the Venice Biennale audience skews balanced with an average age of 35.7, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Event · Subtype: Film festival

Demographics of Venice Biennale fans

Demographic split for Venice Biennale audience in United States
MetricValue
Female52.9%
Male47.1%
Average age35.7
Estimated audience size752,414

Audience persona

The typical Venice Biennale fan in United States is balanced, around 35.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for The Master (2012 film).

Top regions in United States

Top regions ranked by reach for Venice Biennale in United States
RegionReachAffinity
New York173,8694.14×
California138,3371.67×
Texas38,3570.59×
Massachusetts35,2252.38×
Florida34,1670.67×
Illinois28,2501.13×
Pennsylvania24,2200.96×
New Jersey22,9861.2×
Virginia20,2751.11×
Washington17,9851.19×
Georgia15,5260.67×
North Carolina14,4490.64×
Connecticut13,8581.84×
Ohio13,5180.58×
Oregon12,8811.49×
Michigan11,7210.6×
Maryland11,5700.89×
Colorado11,2440.95×
Washington, District of Columbia10,1604.49×
Arizona8,3170.54×
Minnesota7,8120.72×
Tennessee7,7880.52×
Missouri7,6390.63×
Wisconsin7,1250.63×
Louisiana6,0380.62×
Indiana5,8860.43×
Kentucky5,6750.6×
New Mexico5,2161.38×
South Carolina5,1950.46×
Rhode Island5,0692.12×
Alabama4,2150.4×
Arkansas3,8390.62×
Maine3,5461.32×
Utah3,4010.5×
Hawaii3,1470.97×
Iowa3,1280.5×
Nevada2,7520.38×
Oklahoma2,6820.32×
Kansas2,5890.44×
Vermont2,3931.81×
New Hampshire2,2050.74×
Montana2,1061.01×
Mississippi2,0060.32×
Nebraska1,9530.52×
Idaho1,8830.5×
West Virginia1,7840.51×
Alaska1,5260.95×
Wyoming1,3401.2×
South Dakota1,3130.75×
North Dakota1,2780.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Venice Biennale audience
BrandAffinityCategory
The Master (2012 film)41.43×Movies & TV
Tate55.85×Arts & Culture
Tate Modern35.24×Arts & Culture
Gagosian Gallery33.72×Arts & Culture
Royal Academy of Arts61.95×Arts & Culture
National Gallery55.1×Arts & Culture
Frieze Art Fair38.94×Arts & Culture
Victoria and Albert Museum40.86×Arts & Culture
Walter Payton37.47×Sports
Tate Britain59.82×Arts & Culture
Pinky and the Brain37.17×Movies & TV
Art Basel17.52×Arts & Culture
See's Candies17.34×Shopping
Terry's Chocolate Orange61.63×Food & Beverages
Saatchi Gallery15.1×Arts & Culture
Paul Thomas Anderson13.69×Movies & TV
ARTnews23.55×Arts & Culture
Takis15.68×Food & Beverages
Artforum24.08×Arts & Culture
Saatchi Art19.75×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Venice Biennale audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.3
Luxury OrientationPREMIUM2.83
SustainabilityBALANCE2.8
IndulgenceJOY2.77
Design AffinityPREMIUM2.67
Urban LifestyleOPEN2.3

Worldwide distribution

Worldwide audience distribution share by country for Venice Biennale
CountryShare
United States39.8%
United Kingdom19.1%
Australia5.0%

See Venice Biennale audiences in other countries

More Film festival audiences in United States

Frequently asked questions

How many fans does Venice Biennale have in United States?

Venice Biennale has an estimated audience of 752,414 people in United States, concentrated in New York and California.

What is the gender split and age of Venice Biennale fans?

52.9% of Venice Biennale fans are female, 47.1% are male, with an average age of 35.7 years.

Which brands do Venice Biennale fans like most?

Venice Biennale fans show strongest brand affinity for The Master (2012 film) (41.43×), Tate (55.85×), and Tate Modern (35.24×) over the country average.

Where do Venice Biennale fans live in United States?

Venice Biennale fans in United States are most concentrated in New York (reach 173,869), California (reach 138,337), and Texas (reach 38,357). These three regions account for the largest share of the active audience.

What other brands do Venice Biennale fans also like?

Beyond Venice Biennale itself, the audience over-indexes on Tate (55.85×), Tate Modern (35.24×), Gagosian Gallery (33.72×), and Royal Academy of Arts (61.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Venice Biennale. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.