Artforum Audience in United States

Artforum has an estimated audience of 899,073 people in United States. 52.2% are female, 47.8% are male, average age 39.7. Top regions: New York, California, Texas. Top brand affinities: Werner Herzog, Art dealer, Museum of Modern Art, Kia Sportage, Art Basel.

The average Artforum fan in United States is 39.7 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Werner Herzog, Art dealer, Museum of Modern Art, with strongest over-indexing on Werner Herzog (70.9× the country average). Demographically, the Artforum audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: Website / Newspaper / Magazine

Demographics of Artforum fans

Demographic split for Artforum audience in United States
MetricValue
Female52.2%
Male47.8%
Average age39.7
Estimated audience size899,073

Audience persona

The typical Artforum fan in United States is balanced, around 39.7 years old, with strong Design Affinity tendencies and a notable affinity for Werner Herzog.

Top regions in United States

Top regions ranked by reach for Artforum in United States
RegionReachAffinity
New York370,0257.37×
California187,1321.89×
Texas45,9090.59×
Illinois38,0041.27×
Florida34,6780.57×
Pennsylvania29,4840.97×
New Jersey29,0881.27×
Massachusetts28,1471.59×
Ohio21,0670.76×
Georgia19,1720.69×
Virginia16,5570.76×
Washington15,8340.88×
Michigan14,8250.63×
Connecticut14,1931.57×
Oregon13,2441.29×
Maryland12,8490.83×
North Carolina12,5820.47×
Missouri10,8260.75×
Colorado9,4430.67×
Minnesota9,1580.71×
Arizona8,3130.45×
Tennessee7,9060.44×
Indiana7,4520.45×
Wisconsin7,3730.55×
Washington, District of Columbia7,0982.63×
Louisiana6,8580.59×
New Mexico5,7921.28×
Rhode Island5,2351.83×
Maine4,8951.52×
South Carolina4,6290.34×
Nevada4,4150.51×
Alabama4,2560.34×
Kentucky3,9570.35×
Oklahoma3,7970.38×
Iowa3,7220.5×
Arkansas3,6550.49×
Utah3,3330.41×
Hawaii3,1830.82×
Kansas3,1370.44×
Mississippi3,0850.42×
Idaho2,7440.61×
New Hampshire2,6230.74×
West Virginia2,5470.61×
Alaska2,5421.32×
Vermont2,4921.58×
Nebraska2,2260.49×
Montana2,2160.89×
South Dakota2,1871.05×
North Dakota2,1291.15×
Wyoming2,0601.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Artforum audience
BrandAffinityCategory
Werner Herzog70.9×Movies & TV
Art dealer34.05×Arts & Culture
Museum of Modern Art17.72×Arts & Culture
Kia Sportage21.74×Cars & Mobility
Art Basel16.57×Arts & Culture
Digital art7.14×Arts & Culture
Art exhibition6.65×Arts & Culture
Horoscope8.85×Health
Tate Modern18.05×Arts & Culture
Danish design13.24×Home & Garden
Georgia O'Keeffe19.24×Arts & Culture
Contemporary art gallery10.85×Arts & Culture
Do it yourself (DIY)2.71×Home & Garden
JBL12.45×Technology & Electronics
Luxury Travel9.79×Travel & Leisure
Gustav Klimt27.25×Arts & Culture
Leroy Merlin28.99×Shopping
DeviantArt5.36×Internet & Social Media
Whole grain11.03×Food & Beverages
Pitbull (rapper)14.36×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Artforum audience
TraitClusterScore
Design AffinityPREMIUM4.92
Luxury OrientationPREMIUM4.89
LGBTQ+ IdentityOPEN3.35
Risk AppetiteTHRILL2.39
SustainabilityBALANCE2.34
Urban LifestyleOPEN2.34

Worldwide distribution

Worldwide audience distribution share by country for Artforum
CountryShare
United States84.2%
Austria2.7%
Mexico2.3%

See Artforum audiences in other countries

More Arts & Culture audiences in United States

Frequently asked questions

How many fans does Artforum have in United States?

Artforum has an estimated audience of 899,073 people in United States, concentrated in New York and California.

What is the gender split and age of Artforum fans?

52.2% of Artforum fans are female, 47.8% are male, with an average age of 39.7 years.

Which brands do Artforum fans like most?

Artforum fans show strongest brand affinity for Werner Herzog (70.9×), Art dealer (34.05×), and Museum of Modern Art (17.72×) over the country average.

Where do Artforum fans live in United States?

Artforum fans in United States are most concentrated in New York (reach 370,025), California (reach 187,132), and Texas (reach 45,909). These three regions account for the largest share of the active audience.

What other brands do Artforum fans also like?

Beyond Artforum itself, the audience over-indexes on Art dealer (34.05×), Museum of Modern Art (17.72×), Kia Sportage (21.74×), and Art Basel (16.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Artforum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.