Rascasse Audience Intelligence

Artforum Audience in United States

A data profile of the people who buy, follow and care about Artforum in United States — modelled from more than twelve digital signal sources. Artforum has an estimated audience of 900,375 people in United States.

#789among Website / Newspaper / Magazine in United States#252in Arts & Culture

The average Artforum fan in United States is 39.7 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Art dealer, Art Collecting, Museum of Modern Art, with strongest over-indexing on Art dealer (52.1× the country average).

Demographically, the Artforum audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Artforum fan in United States is balanced, around 39.7 years old, with strong Design Affinity tendencies and a notable affinity for Art dealer.

Category: Arts & Culture · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Artforum profile in United States.

Audience size
900K
in United States
Gender
52.2%♀
47.8% male
Age
39.7
average years
Country rank
#25394
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Artforum

52.2% are female, 47.8% are male, average age 39.7.

Fig. 02

Gender split

52.2%
Female
47.8%
Male
Demographic split for Artforum audience in United States
MetricValue
Female52.2%
Male47.8%
Average age39.7
Estimated audience size900,375
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Artforum audience in United States
Age bracketShare%
16-1924%
20-2917%
30-3915%
40-4917%
50+27%
Fig. 04

Worldwide distribution

80.6%

of the worldwide Artforum audience comes from United States.

Worldwide audience distribution share by country for Artforum
CountryShare
United States80.6%
Switzerland4.4%
Austria2.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Artforum audience in United States is strongest.

Fig. 05

Top regions by affinity

Artforum fans by region: top regions in United States
#RegionReachAffinity×
01New York~400K7.09×
02Washington, District of Columbia~5K1.87×
03California~200K1.72×
04Massachusetts~30K1.41×
05Connecticut~10K1.31×
06Rhode Island~4K1.31×
07New Jersey~30K1.20×
08Maine~4K1.20×
09Vermont~2K1.16×
10Oregon~10K1.15×
11Illinois~30K1.12×
12New Mexico~5K1.10×
13Alaska~2K1.09×
14North Dakota~2K1.04×
15South Dakota~2K1.02×
16Pennsylvania~30K1.00×
17Ohio~30K1.00×
18Montana~2K0.99×
19Hawaii~4K0.95×
20New Hampshire~3K0.95×
21Delaware~2K0.95×
22Maryland~10K0.94×
23West Virginia~4K0.93×
24Idaho~4K0.92×
25Washington~20K0.90×
26Nebraska~4K0.90×
27Mississippi~7K0.89×
28Arkansas~7K0.88×
29Iowa~6K0.87×
30Kansas~6K0.87×
31Minnesota~10K0.85×
32Missouri~10K0.84×
33Louisiana~10K0.84×
34Oklahoma~8K0.84×
35Utah~7K0.84×
36Colorado~10K0.83×
37Kentucky~9K0.83×
38Nevada~7K0.83×
39Virginia~20K0.82×
40Alabama~10K0.82×
41Wisconsin~10K0.80×
42South Carolina~10K0.79×
43Michigan~20K0.76×
44Indiana~10K0.76×
45Georgia~20K0.75×
46Tennessee~10K0.75×
47Arizona~10K0.73×
48North Carolina~20K0.69×
49Texas~50K0.67×
50Florida~40K0.65×
Fig. 06

Affinity by region

Affinity by region — Artforum, United States
0.65×1.00×7.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Artforum audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Artforum audience
#·InterestCategoryAffinity×
01Art dealerArts & Culture52.10×
02Guggenheim Museum BilbaoArts & Culture49.72×
03Pitbull (rapper)Music & Radio26.40×
04Venice BiennaleMovies & TV24.08×
05Tate ModernArts & Culture20.28×
06Art CollectingArts & Culture19.05×
07Art BaselArts & Culture17.59×
08Museum of Modern ArtArts & Culture16.37×
09Danish designHome & Garden15.49×
10Georgia O'KeeffeArts & Culture15.41×
11ExhibitionArts & Culture13.10×
12Art auctionArts & Culture12.27×
13DeviantArtInternet & Social Media9.65×
14Street artArts & Culture8.36×
15Digital artArts & Culture7.13×
16Plastic artsArts & Culture6.79×
17MilanTravel & Leisure6.55×
18Oil paintingArts & Culture5.99×
19Abstract artArts & Culture5.89×
20Trader Joe'sShopping3.14×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Artforum audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Artforum audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM5.21×
Luxury OrientationPREMIUM2.82×
Urban LifestyleOPEN2.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Artforum audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.80×
Social Media UsageJOY0.91×
SpiritualityBALANCE0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Artforum have in United States?

Artforum has an estimated audience of 900,375 people in United States, concentrated in New York and California.

02

What is the gender split and age of Artforum fans?

52.2% of Artforum fans are female, 47.8% are male, with an average age of 39.7 years.

03

Which brands do Artforum fans like most?

Artforum fans show strongest brand affinity for Art dealer (52.1×), Art Collecting (19.05×), and Museum of Modern Art (16.37×) over the country average.

04

Where do Artforum fans live in United States?

Artforum fans in United States are most concentrated in New York (reach ~400K), California (reach ~200K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Artforum fans also like?

Beyond Artforum itself, the audience over-indexes on Art Collecting (19.05×), Museum of Modern Art (16.37×), DeviantArt (9.65×), and Pitbull (rapper) (26.4×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Arts & Culture audiences in United States

See Artforum audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Artforum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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