Art auction Audience in United States

Art auction logo

Art auction has an estimated audience of 3,413,642 people in United States. 56.0% are female, 44.0% are male, average age 35.8. Top regions: California, New York, Texas. Top brand affinities: Art Collecting, Saatchi Art, Saatchi Gallery, Gagosian Gallery, The Cleveland Show.

The average Art auction fan in United States is 35.8 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Art Collecting, Saatchi Art, Saatchi Gallery, with strongest over-indexing on Art Collecting (16.63× the country average). Demographically, the Art auction audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Design Affinity, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: Touchpoint

Demographics of Art auction fans

Demographic split for Art auction audience in United States
MetricValue
Female56.0%
Male44.0%
Average age35.8
Estimated audience size3,413,642

Audience persona

The typical Art auction fan in United States is more female, around 35.8 years old, with strong Design Affinity tendencies and a notable affinity for Art Collecting.

Top regions in United States

Top regions ranked by reach for Art auction in United States
RegionReachAffinity
California431,1051.15×
New York356,1911.87×
Texas273,3010.93×
Florida247,9301.07×
Pennsylvania128,2041.12×
Illinois119,8271.05×
Ohio106,7081.01×
New Jersey104,2491.2×
North Carolina97,6610.95×
Georgia93,5770.89×
Virginia93,4071.12×
Massachusetts92,6081.38×
Michigan83,1950.93×
Washington71,4331.04×
Arizona66,6360.96×
Maryland64,2431.09×
Colorado61,1731.14×
Tennessee60,0840.88×
Indiana56,0830.9×
South Carolina49,7120.97×
Minnesota47,6200.97×
Connecticut47,5691.39×
Wisconsin44,8830.87×
Missouri43,9460.8×
Oregon43,1491.1×
Kentucky36,5790.85×
Louisiana35,0660.8×
Alabama33,7470.71×
Oklahoma33,1030.87×
Nevada32,6700.99×
Utah25,5620.84×
Kansas24,9760.93×
Arkansas24,9410.89×
Iowa20,3240.72×
New Mexico19,0461.11×
Mississippi17,3800.62×
Maine15,3581.26×
Washington, District of Columbia14,7631.44×
Idaho14,2690.83×
New Hampshire13,1860.98×
Nebraska12,0220.7×
Rhode Island11,8551.09×
West Virginia11,5890.73×
Montana11,5211.22×
Hawaii10,7100.73×
Delaware7,8640.83×
Vermont7,3411.22×
Alaska7,1590.98×
South Dakota6,6340.84×
Wyoming6,2501.24×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Art auction audience
BrandAffinityCategory
Art Collecting16.63×Arts & Culture
Saatchi Art26.2×Arts & Culture
Saatchi Gallery11.92×Arts & Culture
Gagosian Gallery13.81×Arts & Culture
The Cleveland Show19.93×Movies & TV
art people gallery29.48×
Brendan Fraser7.23×Movies & TV
South Park5.14×Movies & TV
Metropolitan Museum of Art7.21×Arts & Culture
Art Basel8.46×Arts & Culture
Museum of Modern Art5.57×Arts & Culture
Tate Modern8.96×Arts & Culture
Frieze Art Fair11.95×Arts & Culture
Sotheby's9.31×Business & Career
South Park (video game)12.02×Games
Marina Abramović11.63×Arts & Culture
Abstract art3.48×Arts & Culture
Christie's10.35×Business & Career
shaun white10.2×Sports
Art exhibition2.65×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Art auction audience
TraitClusterScore
Design AffinityPREMIUM2.7
LGBTQ+ IdentityOPEN2.57
Urban LifestyleOPEN2.2
Luxury OrientationPREMIUM2.1
Quality AwarenessPREMIUM1.89
SustainabilityBALANCE1.73

Worldwide distribution

Worldwide audience distribution share by country for Art auction
CountryShare
United States19.0%
Japan12.1%
Italy8.5%

See Art auction audiences in other countries

More Arts & Culture audiences in United States

Frequently asked questions

How many fans does Art auction have in United States?

Art auction has an estimated audience of 3,413,642 people in United States, concentrated in California and New York.

What is the gender split and age of Art auction fans?

56.0% of Art auction fans are female, 44.0% are male, with an average age of 35.8 years.

Which brands do Art auction fans like most?

Art auction fans show strongest brand affinity for Art Collecting (16.63×), Saatchi Art (26.2×), and Saatchi Gallery (11.92×) over the country average.

Where do Art auction fans live in United States?

Art auction fans in United States are most concentrated in California (reach 431,105), New York (reach 356,191), and Texas (reach 273,301). These three regions account for the largest share of the active audience.

What other brands do Art auction fans also like?

Beyond Art auction itself, the audience over-indexes on Saatchi Art (26.2×), Saatchi Gallery (11.92×), Gagosian Gallery (13.81×), and The Cleveland Show (19.93×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Art auction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.