Rascasse Audience Intelligence

Art auction Audience in United States

A data profile of the people who buy, follow and care about Art auction in United States — modelled from more than twelve digital signal sources. Art auction has an estimated audience of 3,413,642 people in United States.

#175among Touchpoint in United States#98in Arts & Culture

The average Art auction fan in United States is 35.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Art Collecting, Saatchi Art, Mitch McConnell, with strongest over-indexing on Art Collecting (16.63× the country average).

Demographically, the Art auction audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Art auction fan in United States is more female, around 35.8 years old, with strong Design Affinity tendencies and a notable affinity for Art Collecting.

Category: Arts & Culture · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Art auction profile in United States.

Audience size
3.4M
in United States
Gender
56.0%♀
44.0% male
Age
35.8
average years
Country rank
#9230
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Art auction fans

56.0% are female, 44.0% are male, average age 35.8.

Fig. 02

Gender split

56.0%
Female
44.0%
Male
Demographic split for Art auction audience in United States
MetricValue
Female56.0%
Male44.0%
Average age35.8
Estimated audience size3,413,642
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the Art auction audience in United States
Age bracketShare%
16-1928%
20-2923%
30-3917%
40-4915%
50+16%
Fig. 04

Worldwide distribution

19.0%

of the worldwide Art auction audience comes from United States.

Worldwide audience distribution share by country for Art auction
CountryShare
United States19.0%
Japan12.1%
Italy8.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Art auction audience in United States is strongest.

Fig. 05

Top regions by affinity

Art auction fans by region: top regions in United States
#RegionReachAffinity×
01New York~300K1.74×
02Washington, District of Columbia~10K1.30×
03Connecticut~40K1.23×
04Massachusetts~80K1.22×
05Maine~10K1.12×
06Oregon~40K1.10×
07New Jersey~100K1.09×
08Maryland~60K1.09×
09California~400K1.08×
10Vermont~6K1.08×
11Colorado~60K1.07×
12Montana~10K1.06×
13Alaska~8K1.06×
14Pennsylvania~100K1.05×
15Illinois~100K1.04×
16Florida~200K1.03×
17New Mexico~20K1.03×
18Virginia~90K1.02×
19Rhode Island~10K1.02×
20North Dakota~7K1.01×
21South Dakota~8K1.00×
22Washington~70K0.99×
23New Hampshire~10K0.99×
24Delaware~9K0.98×
25Arizona~70K0.97×
26Ohio~100K0.96×
27Nevada~30K0.96×
28Kansas~30K0.96×
29Idaho~20K0.96×
30South Carolina~50K0.94×
31Arkansas~30K0.94×
32West Virginia~10K0.94×
33North Carolina~100K0.93×
34Minnesota~50K0.93×
35Hawaii~10K0.93×
36Oklahoma~30K0.92×
37Michigan~80K0.91×
38Indiana~60K0.91×
39Nebraska~20K0.91×
40Georgia~90K0.90×
41Tennessee~60K0.90×
42Wisconsin~50K0.90×
43Louisiana~40K0.90×
44Kentucky~40K0.90×
45Utah~30K0.90×
46Mississippi~20K0.89×
47Texas~300K0.88×
48Missouri~50K0.87×
49Iowa~20K0.87×
50Alabama~40K0.86×
Fig. 06

Affinity by region

Affinity by region — Art auction, United States
0.86×1.00×1.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Art auction audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Art auction audience
#·InterestCategoryAffinity×
01art people galleryTopic29.48×
02Saatchi ArtArts & Culture26.20×
03The Cleveland ShowMovies & TV19.93×
04Art CollectingArts & Culture16.63×
05Gagosian GalleryArts & Culture13.81×
06South Park (video game)Games12.02×
07Frieze Art FairArts & Culture11.95×
08Saatchi GalleryArts & Culture11.92×
09Marina AbramovićArts & Culture11.63×
10Sotheby'sBusiness & Career9.31×
11Tate ModernArts & Culture8.96×
12Art BaselArts & Culture8.46×
13Yayoi KusamaArts & Culture7.63×
14SlimeMusic & Radio7.35×
15Brendan FraserMovies & TV7.23×
16Metropolitan Museum of ArtArts & Culture7.21×
17Museum of Modern ArtArts & Culture5.57×
18South ParkMovies & TV5.14×
19Abstract artArts & Culture3.48×
20Mitch McConnellPolitics & Society3.12×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Art auction audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Art auction audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.80×
Luxury OrientationPREMIUM1.42×
Quality AwarenessPREMIUM1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Art auction audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.82×
Family OrientationCONSERVATISM0.85×
Convenience OrientationPREMIUM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Art auction have in United States?

Art auction has an estimated audience of 3,413,642 people in United States, concentrated in California and New York.

02

What is the gender split and age of Art auction fans?

56.0% of Art auction fans are female, 44.0% are male, with an average age of 35.8 years.

03

Which brands do Art auction fans like most?

Art auction fans show strongest brand affinity for Art Collecting (16.63×), Saatchi Art (26.2×), and Mitch McConnell (3.12×) over the country average.

04

Where do Art auction fans live in United States?

Art auction fans in United States are most concentrated in California (reach ~400K), New York (reach ~300K), and Texas (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Art auction fans also like?

Beyond Art auction itself, the audience over-indexes on Saatchi Art (26.2×), Mitch McConnell (3.12×), Saatchi Gallery (11.92×), and The Cleveland Show (19.93×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Arts & Culture audiences in United States

See Art auction audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Art auction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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