Rascasse Audience Intelligence

Art auction Audience in Germany

A data profile of the people who buy, follow and care about Art auction in Germany — modelled from more than twelve digital signal sources. Art auction has an estimated audience of 815,664 people in Germany.

#152among Touchpoint in Germany#92in Arts & Culture

The average Art auction fan in Germany is 33.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Museum of Modern Art, Tate Modern, Tagesschau, with strongest over-indexing on Museum of Modern Art (12.01× the country average).

Demographically, the Art auction audience skews more female with an average age of 33.6, and over-indexes on personality traits such as Design Affinity, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Art auction fan in Germany is more female, around 33.6 years old, with strong Design Affinity tendencies and a notable affinity for Museum of Modern Art.

Category: Arts & Culture · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Art auction profile in Germany.

Audience size
816K
in Germany
Gender
57.2%♀
42.8% male
Age
33.6
average years
Country rank
#7765
Touchpoint in Germany
Fig. 01

Search interest · 12-month trend

-45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Art auction fans

57.2% are female, 42.8% are male, average age 33.6.

Fig. 02

Gender split

57.2%
Female
42.8%
Male
Demographic split for Art auction audience in Germany
MetricValue
Female57.2%
Male42.8%
Average age33.6
Estimated audience size815,664
Fig. 03

Age distribution

Ø 33.6
average years
Age distribution of the Art auction audience in Germany
Age bracketShare%
16-1932%
20-2925%
30-3918%
40-4915%
50+10%
Fig. 04

Worldwide distribution

4.5%

of the worldwide Art auction audience comes from Germany.

Worldwide audience distribution share by country for Art auction
CountryShare
United States19.0%
Japan12.1%
Italy8.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Art auction audience in Germany is strongest.

Fig. 05

Top regions by affinity

Art auction fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~10K1.41×
02Saarland~10K1.14×
03Mecklenburg-Vorpommern~20K1.12×
04Sachsen~40K1.01×
05Berlin~40K1.00×
06Brandenburg~20K0.97×
07Nordrhein-Westfalen~200K0.96×
08Thüringen~20K0.96×
09Hamburg~20K0.95×
10Baden-Württemberg~100K0.93×
11Sachsen-Anhalt~20K0.93×
12Rheinland-Pfalz~40K0.91×
13Schleswig-Holstein~30K0.90×
14Niedersachsen~70K0.88×
15Hessen~50K0.87×
16Bayern~100K0.84×
Fig. 06

Affinity by region

Affinity by region — Art auction, Germany
0.84×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Art auction audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Art auction audience
#·InterestCategoryAffinity×
01Tate ModernArts & Culture18.45×
02Art dealerArts & Culture15.68×
03Christie'sBusiness & Career14.99×
04Art BaselArts & Culture14.61×
05Metropolitan Museum of ArtArts & Culture14.51×
06Saatchi GalleryArts & Culture13.86×
07Art CollectingArts & Culture12.26×
08Museum of Modern ArtArts & Culture12.01×
09Phillips (auctioneers)Shopping9.23×
10Digital illustrationArts & Culture6.92×
11Oil paintingArts & Culture6.38×
12Abstract artArts & Culture6.32×
13Watercolor paintingArts & Culture6.01×
14Art exhibitionArts & Culture5.88×
15Digital artArts & Culture5.69×
16Art museumArts & Culture5.10×
17Modern artArts & Culture4.62×
18Contemporary artArts & Culture4.34×
19MuseumArts & Culture3.96×
20TagesschauMovies & TV3.18×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Art auction audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Art auction audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.90×
MindfulnessBALANCE1.86×
Urban LifestyleOPEN1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Art auction audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.59×
Quality AwarenessPREMIUM0.60×
Social Media UsageJOY0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Art auction have in Germany?

Art auction has an estimated audience of 815,664 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Art auction fans?

57.2% of Art auction fans are female, 42.8% are male, with an average age of 33.6 years.

03

Which brands do Art auction fans like most?

Art auction fans show strongest brand affinity for Museum of Modern Art (12.01×), Tate Modern (18.45×), and Tagesschau (3.18×) over the country average.

04

Where do Art auction fans live in Germany?

Art auction fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Art auction fans also like?

Beyond Art auction itself, the audience over-indexes on Tate Modern (18.45×), Tagesschau (3.18×), Art Collecting (12.26×), and Art exhibition (5.88×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Arts & Culture audiences in Germany

See Art auction audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Art auction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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