Art auction Audience in Germany
Art auction has an estimated audience of 815,664 people in Germany. 57.2% are female, 42.8% are male, average age 33.6. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Museum of Modern Art, Tagesschau, Tate Modern, Art Collecting, Art exhibition.
The average Art auction fan in Germany is 33.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Museum of Modern Art, Tagesschau, Tate Modern, with strongest over-indexing on Museum of Modern Art (12.01× the country average). Demographically, the Art auction audience skews more female with an average age of 33.6, and over-indexes on personality traits such as Early Adopter Mentality, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Arts & Culture · Type: Touchpoint
Demographics of Art auction fans
| Metric | Value |
|---|---|
| Female | 57.2% |
| Male | 42.8% |
| Average age | 33.6 |
| Estimated audience size | 815,664 |
Audience persona
The typical Art auction fan in Germany is more female, around 33.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Museum of Modern Art.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 182,569 | 1.02× |
| Baden-Württemberg | 111,826 | 1× |
| Bayern | 106,986 | 0.82× |
| Niedersachsen | 63,297 | 0.8× |
| Hessen | 45,141 | 0.73× |
| Sachsen | 42,020 | 1.05× |
| Berlin | 37,828 | 1.04× |
| Rheinland-Pfalz | 29,511 | 0.72× |
| Schleswig-Holstein | 21,829 | 0.75× |
| Mecklenburg-Vorpommern | 20,964 | 1.35× |
| Brandenburg | 18,193 | 0.72× |
| Thüringen | 16,602 | 0.8× |
| Bremen | 16,241 | 2.33× |
| Hamburg | 15,498 | 0.84× |
| Sachsen-Anhalt | 14,722 | 0.7× |
| Saarland | 13,485 | 1.35× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Museum of Modern Art | 12.01× | Arts & Culture |
| Tagesschau | 3.18× | Movies & TV |
| Tate Modern | 18.45× | Arts & Culture |
| Art Collecting | 12.26× | Arts & Culture |
| Art exhibition | 5.88× | Arts & Culture |
| Art Basel | 14.61× | Arts & Culture |
| Modern art | 4.62× | Arts & Culture |
| Saatchi Gallery | 13.86× | Arts & Culture |
| Digital illustration | 6.92× | Arts & Culture |
| Abstract art | 6.32× | Arts & Culture |
| Metropolitan Museum of Art | 14.51× | Arts & Culture |
| Christie's | 14.99× | Business & Career |
| Contemporary art | 4.34× | Arts & Culture |
| Watercolor painting | 6.01× | Arts & Culture |
| Art dealer | 15.68× | Arts & Culture |
| Oil painting | 6.38× | Arts & Culture |
| Digital art | 5.69× | Arts & Culture |
| Museum | 3.96× | Arts & Culture |
| Art museum | 5.1× | Arts & Culture |
| Arts and music | 1.74× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.2 |
| Individualism | JOY | 2 |
| Sports Activity | POWER | 1.98 |
| Design Affinity | PREMIUM | 1.83 |
| Sustainability | BALANCE | 1.82 |
| Urban Lifestyle | OPEN | 1.76 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.0% |
| Japan | 12.1% |
| Italy | 8.5% |
See Art auction audiences in other countries
More Arts & Culture audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
Frequently asked questions
How many fans does Art auction have in Germany?
Art auction has an estimated audience of 815,664 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Art auction fans?
57.2% of Art auction fans are female, 42.8% are male, with an average age of 33.6 years.
Which brands do Art auction fans like most?
Art auction fans show strongest brand affinity for Museum of Modern Art (12.01×), Tagesschau (3.18×), and Tate Modern (18.45×) over the country average.
Where do Art auction fans live in Germany?
Art auction fans in Germany are most concentrated in Nordrhein-Westfalen (reach 182,569), Baden-Württemberg (reach 111,826), and Bayern (reach 106,986). These three regions account for the largest share of the active audience.
What other brands do Art auction fans also like?
Beyond Art auction itself, the audience over-indexes on Tagesschau (3.18×), Tate Modern (18.45×), Art Collecting (12.26×), and Art exhibition (5.88×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Art auction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.