Art Collecting Audience in Germany
Art Collecting has an estimated audience of 1,379,547 people in Germany. 53.8% are female, 46.2% are male, average age 36.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Home Design, Live events, Decoration, Yahoo!奇摩名人娛樂, Home Interior Design.
The average Art Collecting fan in Germany is 36.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Home Design, Live events, Decoration, with strongest over-indexing on Home Design (6.07× the country average). Demographically, the Art Collecting audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as Urban Lifestyle, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Arts & Culture · Type: Topic
Demographics of Art Collecting fans
| Metric | Value |
|---|---|
| Female | 53.8% |
| Male | 46.2% |
| Average age | 36.8 |
| Estimated audience size | 1,379,547 |
Audience persona
The typical Art Collecting fan in Germany is balanced, around 36.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Home Design.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 167,283 | 0.55× |
| Bayern | 117,319 | 0.53× |
| Baden-Württemberg | 112,965 | 0.6× |
| Berlin | 69,653 | 1.13× |
| Niedersachsen | 64,444 | 0.48× |
| Hessen | 61,928 | 0.59× |
| Sachsen-Anhalt | 41,128 | 1.15× |
| Thüringen | 40,760 | 1.16× |
| Saarland | 37,906 | 2.24× |
| Rheinland-Pfalz | 37,872 | 0.55× |
| Brandenburg | 36,690 | 0.86× |
| Bremen | 35,582 | 3.02× |
| Mecklenburg-Vorpommern | 34,816 | 1.32× |
| Sachsen | 32,954 | 0.49× |
| Schleswig-Holstein | 32,436 | 0.65× |
| Hamburg | 21,344 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home Design | 6.07× | Home & Garden |
| Live events | 2.7× | Music & Radio |
| Decoration | 5.47× | Home & Garden |
| Yahoo!奇摩名人娛樂 | 4.05× | Internet & Social Media |
| Home Interior Design | 4.3× | Home & Garden |
| Natural World | 3× | Fashion & Accessoires |
| Architecture & Design | 3.74× | Business & Career |
| Home construction | 3.37× | Home & Garden |
| Handmade Crafts | 5.16× | Kids & Family |
| Handmade | 4.42× | Home & Garden |
| Health And Beauty | 4.76× | Beauty & Wellness |
| Property finder | 3.97× | Home & Garden |
| Ernsting's family | 3.56× | Shopping |
| DIY & Craft Ideas | 4.75× | Home & Garden |
| Healthy habits | 2.69× | Health |
| Architecture & Interior Design | 3.97× | Home & Garden |
| ImmoScout24 | 2.09× | Home & Garden |
| Smyths Toys Superstores | 10.49× | Shopping |
| Hand tool | 3.39× | Home & Garden |
| Healthy food | 3.36× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 2.05 |
| Sustainability | BALANCE | 1.9 |
| Sports Activity | POWER | 1.54 |
| Design Affinity | PREMIUM | 1.4 |
| Quality Awareness | PREMIUM | 1.35 |
| Mindfulness | BALANCE | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.0% |
| China | 17.5% |
| Japan | 8.7% |
See Art Collecting audiences in other countries
More Arts & Culture audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Art Collecting have in Germany?
Art Collecting has an estimated audience of 1,379,547 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Art Collecting fans?
53.8% of Art Collecting fans are female, 46.2% are male, with an average age of 36.8 years.
Which brands do Art Collecting fans like most?
Art Collecting fans show strongest brand affinity for Home Design (6.07×), Live events (2.7×), and Decoration (5.47×) over the country average.
Where do Art Collecting fans live in Germany?
Art Collecting fans in Germany are most concentrated in Nordrhein-Westfalen (reach 167,283), Bayern (reach 117,319), and Baden-Württemberg (reach 112,965). These three regions account for the largest share of the active audience.
What other brands do Art Collecting fans also like?
Beyond Art Collecting itself, the audience over-indexes on Live events (2.7×), Decoration (5.47×), Yahoo!奇摩名人娛樂 (4.05×), and Home Interior Design (4.3×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Art Collecting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.